Iannarino

APRIL 17, 2024

Discover how to earn and maintain trust, and why offering genuine advice is your key to becoming an indispensable trusted advisor.

Trust 213

Trust Sales 213

Partners in Excellence

APRIL 17, 2024

Yeah, yeah, I know it’s a trite saying, but “The only constant in life is change……” Let me go through a few more just to get them off my chest: Be the change you want to see in the world… Nothing changes if nothing changes… Change is hard at first, messy in the middle, and gorgeous at the end… Change is inevitable, except from a vending machine… Thanks for your patience, I need to get those out of my system.

High impact 143

High impact Service Conversion Growth 143

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.

Technology 132

Technology Technology Niche Campaign 132

Sales Pop!

APRIL 17, 2024

While typically lucrative, running a vacation rental business can be hectic, especially when you have properties in different locations. Unfortunately, vacation rentals aren’t scalable in the way manufacturing businesses are, where the relative effort to accomplish an activity tends to decrease with expansion. Owning more properties always means more houses to clean as well as more social media and online travel agency (OTA) listings to update.

Commission 130

Commission Hospitality Price Manufacturing 130

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. The changeover was met with much gnashing of teeth, pulling of hair and some justifiable complaints. GA4 is fundamentally different than its predecessor. It measures interactions (“events”), not visits.

Healthcare 122

Healthcare GTM Clients Price 122

Sales Pop!

APRIL 17, 2024

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. This article will delve into top marketing strategies that can elevate your listing’s visibility and desirability. Drawing insights from industry experts at Masterhost, Preno HQ, Turno, and iGMS, we’ll explore effective tactics tailored for Airbnb hosts.

Hospitality 130

Hospitality Price Strategize Promote 130

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conver

Conversion 115

Conversion Gaming Objectives and Key Results Referrals 115

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP.

Technique 114

Technique Campaign CRM Gaming 114

Search Engine Land

APRIL 17, 2024

Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is one of the fastest-growing sources of traffic for news websites, with some publishers reporting Discover traffic as higher than organic search traffic.

Entertainment 109

Entertainment CTR Click Through Rate User Experience 109

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s identity graph is based on data from more than 98% of U.S. consumers.

Campaign 107

Campaign Customers Process 107

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Search Engine Land

APRIL 17, 2024

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. That figure represents a $4.4 billion increase over 2022.

Represent 104

Represent Growth Market share 104

Heinz Marketing

APRIL 17, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. I learned the high-level information given to me in laymen’s terms and felt convinced that perhaps some of these platforms were so user friendly that just about anyone with a sense of data could use them.

Education 86

Education Start-ups Closing Consult 86

Search Engine Land

APRIL 17, 2024

Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats). What are ad intents. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google. Google doesn’t rely on third-party cookies for this new functionality.

X-functional 100

X-functional Launch Customers 100

Membrain

APRIL 17, 2024

Eighty percent of sales managers say they coach their teams. Yet only 48% of salespeople say that they receive coaching, and only 13% find it helpful. * One reason sales teams have such a chaotic and disconnected view of whether coaching is confusion about what sales coaching is, and what it is not. Another reason is a lack of structured cadence or rhythms for coaching.

Sales 83

Sales 83

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

Search Engine Land

APRIL 17, 2024

YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error message saying “The following content is not available on this app.” Why we care. YouTube is doing all it can to ensure ads are seen by as many of its free users as possible. YouTube’s war on ad blockers will likely lead to disgruntled users who will abandon YouTube altogether.

Commission 80

Commission Promote Follow-up Service 80

RAIN Group

APRIL 17, 2024

When it comes to sales performance, getting the most out of your team starts with strong onboarding. Organizations with effective onboarding are 6.3x more likely to prepare their new sales hires to succeed.

Sales 72

Sales 72

Adaptive Business Services

APRIL 17, 2024

Send Data Send Data Send Data Send Data Send Data Send Data The post Nimble CRM Tips & Updates – April 15 2024 appeared first on Adaptive Business Services.

CRM 71

CRM Business Services Service 71

Salesfolks

APRIL 17, 2024

AI presents an opportunity to redefine the sales role, allowing salespeople to focus on what they do best: being strategic consultants to their clients and prospects.

Strategize 52

Strategize Consult Sales Presentation 52

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

PandaDoc

APRIL 17, 2024

In this article, we’re going to learn all about contractor management software (CMS). Contractor management software is a tool that helps organizations streamline and automate the processes related to hiring, onboarding, monitoring, and evaluating external contractors and vendors. The market for construction software is expected to reach $3.875 billion by 2030.

Contract 52

Contract Construction Government Legal 52

Salesfolks

APRIL 17, 2024

Defined by LinkedIn as an approach employed by top-performing sales professionals, deep selling is much more than a methodology—it's a journey towards understanding and connecting with your buyers on a level that transcends the traditional seller-buyer dynamic.

Quota 52

Quota Sell Sales 52

PandaDoc

APRIL 17, 2024

In this article, we’re going to learn all about contractor management software (CMS). Contractor management software is a tool that helps organizations streamline and automate the processes related to hiring, onboarding, monitoring, and evaluating external contractors and vendors. The market for construction software is expected to reach $3.875 billion by 2030.

Contract 52

Contract Construction Government Legal 52

Salesfolks

APRIL 17, 2024

Amidst the lowest small business optimism since 2012, adding sales consultants emerges as a pivotal strategy for sustaining growth and adapting to customer prioritization.

Consult 52

Consult Sales Growth Customers 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

PandaDoc

APRIL 17, 2024

“What is ACV in sales?”, we hear you ask. Well, are you a SaaS company or an organization that deals with yearly or multiyear subscriptions and/or contracts? If so, it’s a key metric you might be missing out on. In this article, we’ll teach you all you need to know about ACV. Key takeaways ACV stands for “annual contract value.” It’s a metric that tells you about the yearly revenue generated by individual contracts.

Contract 52

Contract Non-Profits Legal Clients 52

Salesfolks

APRIL 17, 2024

The Strategic Advantage of Hiring Sales Contractors: A Guide for Business, Sales, and Revenue Leaders

Strategize 52

Strategize Sales 52

G2

APRIL 17, 2024

Notes payable are like a formal IOU between a lender and borrower. Learn more about how notes payable work in a business setting and why they're important.

52

52

Sell Or Die

APRIL 17, 2024

CEO at Outstand ([link] Creative, Marketer, Sales Consultant, and Spokesperson for Originality, Andy Horner is one of the smartest insightful and creative human beings on the planet. And you get to spend a few minutes with him to talk about creativity in a way you've never heard before. By the end of this episode, you will discover which of the 4 categories of creativity you fit into.

Consult 40

Consult Up-sell Closing Sell 40

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

G2

APRIL 17, 2024

Ever wondered how machines learn from the data we feed them? It’s not a simple case of writing lengthy instructions and overloading information. Machines need data that’s prepped and presented in a comprehensive way. Data labeling is the secret to unlocking the true potential of data for machine learning.

Presentation 52

Presentation 52

SaaStr

APRIL 17, 2024

A few years ago, Harry Glaser sold his company, Periscope Data, for $130M. It was a difficult, punishing, and rewarding experience. At a recent SaaStr Workshop Wednesday, he shared a behind-the-scenes look into what this process looks like and five key takeaways for other founders who are want an inside look the process. The Journey of Selling Your Startup Harry was the co-founder and CEO of Periscope Data, which raised a seed round before finding customers, yet didn’t run out of money before b

Sell 72

Sell Negotiate Up-sell Price 72