Partners in Excellence
MARCH 25, 2024
We know buying cycles are getting longer. It’s easy to chalk it up to buyers, blaming them for not focusing, getting distracted, not prioritizing the project, or all sorts of other things. Or we have other excuses. Perhaps it’s the economy, all the social/global disruptions. And then there is always VUCA, a great yet abstract excuse around why things are getting more difficult.
Iannarino
MARCH 25, 2024
If you are serious about reading and you recognize the value of reading nonfiction books that will provide you with a perspective on the future, and your client’s futures, this book club may be just what you need.
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Partners in Excellence
MARCH 25, 2024
Preface: Who doesn’t know Keenan ? I first met him years ago as he was moving from sales leadership roles into establishing his own training and consulting company. I think what draws me to Keenan and his perspectives is his obsessive focus on the customer. What are their problems, how do we help them better understand them? How do we identify the GAP between where they are and where they need to be?
Martech
MARCH 25, 2024
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn. The last year saw many different economic trends, some at odds with each other.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Salesforce
MARCH 25, 2024
What you’ll learn about Gen Alpha What is Generation Alpha? Altruistic life goals and concerns Fiercely individualistic and prioritizes being themselves They value both authentic digital relationships and nostalgia brands Interested in, and more receptive to, new technology like AI Gen Alpha lives on different platforms than Gen Z and engages with them differently The world today belongs to Generation Z , but tomorrow is coming fast — and it belongs to Generation Alpha.
Martech
MARCH 25, 2024
As a senior marketing leader, you’re all too familiar with the slowdowns and trainwrecks caused by silos and a lack of alignment between different teams and functions in the marketing ecosystem. CMOs consistently name this one of the biggest barriers to smooth marketing operations and achieving desired results. However, the solution isn’t just better communication or coordination between isolated teams and roles.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
MARCH 25, 2024
Whether you’re actively searching for a new position or casually browsing available gigs, using job search sites is a smart method for finding professional opportunities. But with so many sites to choose from, where do you even start?
Search Engine Land
MARCH 25, 2024
Instagram updated how hashtags work for discovery. Now, when users tap on a hashtag, they’re directed to broader search results, including profiles, instead of just a “Top Posts” feed. The platform announced this change was rolled out to encourage users to explore different parts of the platform, not just posts. Why we care. This update represents as opportunity to get your brand’s account discovered by high-value consumers.
G2
MARCH 25, 2024
Even with the rise of new social media platforms, Instagram remains one of the most popular networks in the world. With an estimated 2 billion users every month, building a loyal following for business is something every marketer should work on.
Martech
MARCH 25, 2024
In September 2023, the E.U. designated six internet “gatekeepers” as the first companies required to be in compliance with the Digital Markets Act. The deadline for compliance passed earlier this month and Alphabet, Apple and Meta have been identified as subjects of the first probes for non-compliance. Asked about the speed with which the E.U. is acting, commissioner for internal market Thierry Breton said: “The law is the law.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
G2
MARCH 25, 2024
A project plan outlines goals, stages, and procedures for completing work. Learn more about how to write a project plan and why they're so important.
Martech
MARCH 25, 2024
There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic.
Hubspot
MARCH 25, 2024
Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. Want more content like this? Subscribe to our newsletter! Are you ready for a shocking, next-level revelation that's going to turn your world upside down? Here it is: Prospects aren't always easy to deal with. Boom! That's the kind of astute, game-changing insight you can only find here at The Pipeline , baby.
Martech
MARCH 25, 2024
Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day S
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Understanding the Sales Force
MARCH 25, 2024
College baseball is in full swing and my wife and I watched our son and his college team play eight games over the past 10 days as they traveled from Orlando, FL, to Saratoga Springs, NY. While one of the sales lessons from this trip comes from baseball, the actual travel generated the other two sales lessons. Lesson #1 – Unfavorable Conditions Last Friday’s game was played in horrible baseball conditions.
Hubspot
MARCH 25, 2024
Anyone not living under a rock knows that subscription businesses are huge these days: The global subscription market is projected to reach $1.5T next year Three in four D2C companies have some form of subscription offering The combined market cap of all digital subscription companies has reached $14T (with new entrants still jumping in ) Source: UBS But making a buck isn’t as easy anymore, especially since consumers today paying $1k per year on subscriptions seem to be outgrowing this model.
Highspot
MARCH 25, 2024
Moving from endless cold calling to pitching a new product to a key decision-maker demands a balance between informative and persuasive. If you miss the mark, your message will likely end up in the trash. This article will explore the secret to writing a good sales pitch email, common pitfalls, a sales pitch email template, and how artificial intelligence (AI) changes the outreach game.
Salesforce
MARCH 25, 2024
Starting a small and medium-sized business (SMB) involves planning, making key financial decisions, and understanding what it takes to succeed. The good news is, that you have the potential to make a big impact if you can learn what it takes to be successful as an SMB. These tips will help you realize that small businesses make big bucks. But first, let’s be sure to define SMBs and why they are so important to our economy.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Highspot
MARCH 25, 2024
How does using one platform for all of your sales enablement efforts help enablement, marketing, and sales boost performance? By using a single solution to equip, train, and coach your reps, and analyze performance—you can realize more value from your enablement technology investments, increase usage of your marketing content, and upskill reps to engage buyers more effectively.
PandaDoc
MARCH 25, 2024
If you sell complex, configurable products online, you will almost inevitably come to the realization one day that you need to add a CPQ tool to your software toolkit. This article covers the basics of CPQ implementation and guides you in the right direction on your journey toward more efficient sales. Key takeaways CPQ is a must-have for selling complex, configurable products CPQ implementation helps shorten sales cycles, minimize the number of pricing and configuration errors, and dramatically
The Digital Technology
MARCH 25, 2024
In the ever-evolving landscape of modern work, the rise of remote groups has been nothing short of transformative.
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