Underpricing: It Can Help You Win Deals. But It Won’t Magically Bring Them In The Door On Its Own.
SaaStr
SEPTEMBER 14, 2024
Dear SaaStr: Is Underpricing a Good Strategy to Gain Traction? Yes, to some extent — once a category is well established and there is a subset of functionality that is commoditized. But it’s not a marketing strategy. It’s more a tactic to win deals vs. an establish. brand, once you have the prospect in your funnel. Pricing “cheap” won’t get prospects to come find you, not usually.
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