Iannarino

JUNE 5, 2024

Unlock the secret sales potential hidden within your company's walls.

B2B 282

B2B Sales 282

Sales Pop!

JUNE 5, 2024

Numbers are abundant in varying ways, and monitoring them to adjust for business and career is vital. Most have a keen desire to increase their followings. Our article explores some of the elements necessary for growing the numbers to increase authority, referrals, and business growth. Whichever type of business or career we want to pursue or the associated endeavors, we must realize the concept’s weight; the power is in the numbers for growth.

Cold Call 195

Cold Call Referrals Gaming Growth 195

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This collaboration is essential for exploring AI use cases in marketing, integrating data from various sources and building effective AI models.

Objectives and Key Results 119

Objectives and Key Results Government Teamwork Engineering 119

SaaStr

JUNE 5, 2024

So several times now I’ve seen the #1 sales rep that was just crushing it for quarter after quarter … then a few years down the road … later become one of the lowest performers. From #1 to the bottom of the leaderboard. And the fall often happens pretty quickly, even if at the time, it’s hard to see clearly. Not usually. Usually, the top reps, the #1 and #2 reps, they hit sort of an elite level of understanding of the process, prospects, and industry.

Sales 117

Sales Pitch Up-sell Prospecting 117

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and operational efficiency, but it should not come at the expense of the hard-won consumer trust. After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows.

Government 117

Government Legal Trust Retail 117

G2

JUNE 5, 2024

Project milestones are ways to observe, measure, and monitor a project's progress and success. Learn more about benefits, challenges, and best practices.

Product 105

Product 105

Search Engine Land

JUNE 5, 2024

A majority of Americans are spending more time searching for services online today than five years ago — and they’re frustrated about it, according to a new survey. Why we care. Search engines are supposed to help people find information they want or need. This survey indicates that subpar search engine results and experiences may be failing to help users accomplish tasks, frustrating them.

Territory 97

Territory Engineering Technology Technology 97

Martech

JUNE 5, 2024

This month’s releases include valuable tools like bot filtering for accurate email metrics, custom fields for more flexible invoicing and personalized navigation bookmarks to streamline your team’s workflows. These updates continue HubSpot’s commitment to optimizing user experiences and driving operational efficiencies across sales, service and marketing platforms.

Customers 107

Customers User Experience Follow-up Service 107

Search Engine Land

JUNE 5, 2024

OpenAI has announced 30 significant deals with tech and media brands to date, including three in the past week with Vox Media, the Atlantic and the World Association of Newspapers and News Publishers. Now there’s an easy way to keep track of them all: the OpenAI Partnerships List from Originality.AI. Why we care. These partnerships will undoubtedly lead to greater discoverability in OpenAI products – think: featured content and citations (links) in ChatGPT.

Government 92

Government Product 92

Membrain

JUNE 5, 2024

A good sales coaching cadence is one of the keys to effectively elevating your sales team. While many companies settle for coaching that happens ad hoc around a water cooler or only when an employee is struggling, top companies invest in proactive, ongoing, consistent coaching that addresses all of the major aspects of professional development for their sales teams.

Sales 83

Sales 83

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Search Engine Land

JUNE 5, 2024

Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. But you aren’t alone. In a dynamic field like paid search, success lies not in clinging to what worked yesterday but in adopting a growth mindset.

Growth 90

Growth Niche Construction Campaign 90

Adaptive Business Services

JUNE 5, 2024

No new updates on Nimble since our last newsletter have been released. Of course, as Nimble is known to do, they might have sneaked something in without reporting it and I haven’t run across it … yet:) So, on to a different topic … How to Rearrange Info Blocks on Contact Records One of the customizations that I perform with Nimble clients is to configure the look of their contact records to rearrange data and move the most important items (to them) up higher, and/or delete boxes that are not imp

CRM 71

CRM Contact Consult Business Services 71

Search Engine Land

JUNE 5, 2024

Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks. Why it matters. This case could reshape how tech giants handle copyright infringement and impact the $8.3 billion U.S. textbook market. Why we care. Advertisers will care about this lawsuit because it strikes at the heart of ad integrity and fair competition.

Promote 88

Promote Education Price 88

G2

JUNE 5, 2024

As marketers, it’s in our DNA to drive growth and achieve results. Let's play a game. Raise all ten fingers in the air.

Growth 59

Growth Gaming 59

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Search Engine Land

JUNE 5, 2024

Google Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products and services. Why it matters. This move signals Google’s push for more customer-centric product development, potentially shaping the future of digital advertising. Why we care. Advertisers have seen many updates to Google products that have been seriously lacking in effectiveness.

Consult 88

Consult Launch Presentation Service 88

Martech

JUNE 5, 2024

LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. Dig deeper: How to personalize your brand on LinkedIn The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told MarTech’s sister site Search Engine Land: “The Wire Program is available in all languages on mobile and desktop to global advertisers part of the pilot that negotiates

B2B 114

B2B Finance Negotiate Campaign 114

Search Engine Land

JUNE 5, 2024

Google’s annual marketing event, Google Marketing Live 2024 , heavily emphasized upcoming AI products and features, particularly the Search Generative Experience (SGE), now called AI Overviews. Ads within AI Overviews are being tested in the U.S. only on queries it believes generated replies will be helpful for the user, Google said. This will focus on commerce verticals primarily and roll out to more restricted categories, such as insurance and fintech teams, as the product emerges.

Click Through Rate 84

Click Through Rate Campaign Retail Networking 84

Search Engine Land

JUNE 5, 2024

Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering that will help businesses gain traffic and online visibility by optimizing for AI-powered search engines. The new service, called Generative Engine Optimization (GEO), is an evolution from traditional SEO services.

Engineering 78

Engineering Launch Service Trust 78

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Price

Search Engine Land

JUNE 5, 2024

A UK court has ruled that Google must face a £13.6 billion ($17 billion) lawsuit alleging it wields too much power over the online advertising market. Why we care. The case could have far-reaching implications for the digital ad industry. Will this lead to advertisers spending less on Google? Driving the news. The Competition Appeal Tribunal in London rejected Google’s attempt to dismiss the case, allowing it to proceed to trial.

Advertising/ Marketing 95

Advertising/ Marketing Promote Process Product 95