Iannarino

JUNE 3, 2024

If you're struggling with abysmal win rates and failing to meet quotas, it's time to make significant changes to your B2B sales strategy.

B2B 262

B2B Quota Sales Meeting 262

Search Engine Land

JUNE 3, 2024

Google’s mobile-first indexing initiative started just seven and a half years, while we thought it was completed last October , it is now really going to be fully done after July 5th. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog.

Product 145

Product 145

Partners in Excellence

JUNE 3, 2024

I hate being trite with this analogy, but I will. My post “Cold Calling Was Never ‘Alive'” generated a lot of interesting questions and conversation. They were variations on the same theme, “I need to get to these people to tell them how we can help them… I need to share our experience in working with customers like them… I need to schedule a demo of what we do……” Repeating myself: Customers don’t care about it until they do!

Cold Call 139

Cold Call Conversion Start-ups Presentation 139

Martech

JUNE 3, 2024

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

Contract 138

Contract Up-sell Service Process 138

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

SaaStr

JUNE 3, 2024

So recently I’ve had conversations with several VPs and senior Directors at leading tech companies. I almost never ask anyone how much they make. I don’t care and it’s not me. But in this case, I was talking with folks thinking of making the jump to startups. Usually more scale-ups, at $20m+ ARR or later. But looking to make the jump.

Price 119

Price Growth Conversion 119

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

Growth 136

Growth Pharmaceutical B2C Construction 136

Martech

JUNE 3, 2024

Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Chapters like “The Consumer, Not the Product, Must Be the Hero” and “Communicate with Each Customer or Prospect as an Audience of One” emphasize the benefits of tailoring communications to individual consumers — the essence of personaliz

Drivers/motivators 123

Drivers/motivators Customers UX Commission 123

Search Engine Land

JUNE 3, 2024

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who find forced viewing intrusive. How it works. New in-feed ads display with a timer. Users can’t scroll past until timer runs down.

Product 91

Product Customers 91

Martech

JUNE 3, 2024

“We have reached the retrofitting limit.” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing Symposium. Retrofitting is what marketing did in response to disruptions like the internet, then social media, then mobile. It is what many expect to continue to do in response to the end of third-party cookies, the growth of privacy regulations and the rise of generative AI.

Growth 121

Growth Presentation Technology Technology 121

Search Engine Land

JUNE 3, 2024

Redirects are a way of moving a webpage visitor from an old address to a new one without further action from them. Each webpage has a unique reference, a URL, to enable browsers to request the correct information be returned. If a browser requests a page that has a redirect on it, it will be instructed to go to a different address. This means that the content on the original page is no longer available to request, and the browser must visit the new page to request the content there instead.

Engineering 83

Engineering Follow-up Clients Start-ups 83

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Salesforce

JUNE 3, 2024

When it comes to generative AI and the models that drive them, sometimes less is more. Many businesses find that small language models tailored for very specific tasks can be more effective and efficient than large language models (LLMs). Small models are less expensive to train and maintain, and often outperform the kitchen-sink approach of their gigantic multipurpose counterparts.

Healthcare 72

Healthcare Customer Relationship Management Relationship Management Represent 72

Search Engine Land

JUNE 3, 2024

Since the inception of local business listings, companies have explored various methods to acquire more customer reviews. These reviews provide valuable insights into consumer sentiment, common pain points, and areas for improvement. While many businesses use paid tools to analyze review data, there are cost-effective methods to extract similar insights, particularly for smaller businesses with limited budgets.

Sports 82

Sports Promote Technique Strategize 82

G2

JUNE 3, 2024

Explore the future of digital ad protection with emerging trends like the shift towards contextual advertising, AI-driven tech, and adaptive security.

Networking 69

Networking 69

Spiro Technologies

JUNE 3, 2024

Transcript Ray Dick: If we can’t get to young people and inspire them in fifth or sixth grade or younger, we’ve already really missed our chance. If they’re going into manufacturing at the high school level, they made that decision a long time ago. What we really have to do is show people, young people and those that influence them, parents, counselors, peers, friends, that manufacturing really is cool.

Manufacturing 59

Manufacturing Electricity Education Territory 59

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

G2

JUNE 3, 2024

Discover the benefits of skill assessments for campus recruitment. Learn how to hire based on students’ skills without spending time sorting through CVs.

Networking 59

Networking Product 59

Martech

JUNE 3, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

A/B testing 119

A/B testing Campaign Promote Engineering 119

G2

JUNE 3, 2024

Imagine having a highly efficient, self-improving assistant that minimizes manual tasks and errors and allows you to focus more on strategic thinking and innovation.

Strategize 59

Strategize Networking 59

Salesforce

JUNE 3, 2024

Generative AI has the potential to streamline customer service delivery. But you need the right approach — and knowledge management is an essential ingredient. In fact, your knowledge base holds the key to making AI-generated content more accurate and specific to your organization. This is done through a process called AI grounding. In short, grounding involves connecting your AI model to trusted sources of information.

Trust 52

Trust Service Start-ups Follow-up 52

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales