How to Acquire Large Clients: Strategies for Winning Major Accounts and Boosting Sales Results
Iannarino
SEPTEMBER 20, 2024
Unlock the secrets to acquiring large clients and transforming your sales performance.
Fri.Sep 20, 2024
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How marketers can go beyond random acts of AI and why they should
Martech
SEPTEMBER 20, 2024
I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain.
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Top 7 Google Ads and SEO synergies you should act upon
Search Engine Land
SEPTEMBER 20, 2024
Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success
How to make the jump from product-market fit to platform-market fit
Martech
SEPTEMBER 20, 2024
Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Vanessa, his no-nonsense VP, demands change. “We need a scalable platform. Get this right, and we’re set for success.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-m
Building Your BI Strategy: How to Choose a Solution That Scales and Delivers
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Fueling better marketing plans with Shell by Uptempo
Search Engine Land
SEPTEMBER 20, 2024
Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. On Sept. 25 at 9 a.m. PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems.
Do Angel Investors and Seed VCs Ask for Detailed Budgets Before Investing?
SaaStr
SEPTEMBER 20, 2024
Dear SaaStr: Do angel investors or seed venture capitalists normally ask for detailed budgets including cash flow analysis before investing, even though most of the numbers will be pure speculation? Many do. Why? Even if you are very early stage, It’s really one of the best ways to learn. To learn what in the founders’ heads: How long do they want the cash to last?
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Do Your People Look Forward To Meeting With You?
Partners in Excellence
SEPTEMBER 20, 2024
If you are a manager, sit down, swallow hard, ask yourself this question: “Do your people actually look forward to meeting with you?” Perhaps ask yourself, “Do you look forward to meeting with your manager?” Alternatively, “Do they look forward to taking you on a customer call?” If you and your people are like 70% of the sellers I meet, the answer to this question is usually an eyeroll.
What to do when your vendor has a data breach
Martech
SEPTEMBER 20, 2024
One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.
Will Cutting Interest Rates Save 2024 Corporate Results?
The Advantexe Advisor
SEPTEMBER 20, 2024
We just finished a Business Acumen workshop for one of our heavy manufacturing clients. During the 3 rd round of their customized business simulation , we had prepared a “wobbler” for the purpose of having the senior leaders feel and discuss the impact of a significant interest rate cut after a full year of near recession cooling down. We wanted the conversation and the actions to focus on “saving” the business year in terms of the guidance the simulated teams had provided to their simulated sha
Fueling better marketing plans with Shell by Uptempo
Martech
SEPTEMBER 20, 2024
Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. On Sept. 25 at 9 a.m. PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems.
Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
Incubating a Company Inside GTMfund: Operator.ai and a New Era in Sales Tech
Sales Hacker
SEPTEMBER 20, 2024
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
Voice of the Customer Analytics: AI-Powered Insights for Better Business
G2
SEPTEMBER 20, 2024
The business world is made of little experiences that shape customer centricity — a quick reply to a complaint, a tailored product suggestion, or a smooth omnichannel experience. These seemingly small stories are the building blocks of lasting customer relationships.
10 AI Tools for Sales to Maximize Your ROI in 2024
Predictable Revenue
SEPTEMBER 20, 2024
As we finish 2024, the landscape of AI sales tools has evolved dramatically, offering unprecedented opportunities to boost your ROI. The post 10 AI Tools for Sales to Maximize Your ROI in 2024 appeared first on Predictable Revenue.
How To Leverage Qualitative Research To Unlock User Behavior
G2
SEPTEMBER 20, 2024
Learn about different qualitative research methods and why user behavior analytics is a scalable approach to qualitative research.
How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Hiring a Great VP of Sales: The New, Latest Edition with Jason Lemkin (Video + Pod)
SaaStr
SEPTEMBER 20, 2024
What are the top 10 mistakes founders are still making today when hiring their VP of Sales? SaaStr CEO and Founder, Jason Lemkin, has done numerous surveys now that confirm that a startling 70% of first hires don’t make it. In this post, we’ll delve into the common pitfalls founders encounter when hiring a VP of Sales. Reflecting on twelve years of SaaStr’s hiring lessons, we’ll take a deep dive into Jason’s critical insights into why sales leaders fail and how founders c
Could Lost Deals Correlate with Sales Success?
Understanding the Sales Force
SEPTEMBER 20, 2024
The New England Patriots’ new head coach Jerod Mayo picked up his first win and loss in the first two weeks of the NFL season. I read in the Boston Herald that he is only 177 losses away from tying the NFL coaching record for most losses by a head coach, currently held by both Bill Belichick and Tom Landry. My first reaction was, do they expect him to be that bad?
7 best AI ad creative tools, for beginners to pros
Search Engine Land
SEPTEMBER 20, 2024
AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. I’ve evaluated over 15 leading AI ad creation tools and identified the top seven platforms for producing effective image and video ads that drive conversions. 1.
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