Iannarino

JANUARY 9, 2024

Discover the secret to becoming a top-tier sales expert by diversifying your reading list – it's not just about sales books.

Sales 234

Sales 234

Partners in Excellence

JANUARY 9, 2024

There’s a lot of concern, wherever one turns, about AI and Robots becoming more “human.” Usually, it’s stories of AI or robots taking on human characteristics, mostly the bad characteristics. We reflect back on movies like “Terminator,” worrying about AI and robots taking over the world. Daily, we see examples of various forms of AI based plagiarism, some unintended, some malicious and intentional.

Presentation 134

Presentation Follow-up Customers Trust 134

Search Engine Land

JANUARY 9, 2024

Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit your website will then be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error, Google announced. Why we care. Businesses wanting to maintain their own website must create a new site using alternative tools, then update their Business Profile with the new site address before the deadline to ensure a smoot

Campaign 140

Campaign Engineering Follow-up Process 140

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships.

Niche 126

Niche Negotiate Contract Legal 126

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

JANUARY 9, 2024

We’ve turned the page on 2023, a year marked by the meteoric rise of AI-driven tools and their significant impact on the SEO landscape. As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. Don’t think of this as the robot uprising, another chapter in a long history of technologies that have “threatened” SEO as we know it.

SQL 109

SQL Start-ups Price Engineering 109

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforc

Campaign 119

Campaign Consult Prospecting Technology 119

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? Look at the data. And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. “Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarT

Construction 106

Construction Networking CRM Consult 106

Search Engine Land

JANUARY 9, 2024

Google’s home page is currently broken on some Android devices using Firefox mobile as a browser. The Google home page loads a blank screen. Google confirmed the issue and is working on a fix. What Google said. Google posted the issue on its search status dashboard saying, “There’s an ongoing issue with the Google homepage for Firefox users on Android devices.

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98

Martech

JANUARY 9, 2024

Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to specific individuals is the marketer’s dream. But individuals change, of course. Someone in market for camping gear or scuba diving equipment in July or August may be looking for completely different products in February and March.

Customers 105

Customers Sports Campaign Technology 105

Search Engine Land

JANUARY 9, 2024

Unlike Universal Analytics, Google Analytics 4 (GA4) does not provide all the metrics and functionalities by default. It also doesn’t automatically show Google Search Console (GSC) data in its reports. To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports. Learn how to link your GA4 and GSC accounts so you can analyze your site’s organic search performance alongside other key metrics.

CTR 97

CTR Click Through Rate Territory Follow-up 97

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

SaaStr

JANUARY 9, 2024

So much has changed the past few years on the people side in SaaS and tech. Perhaps the biggest change though is how many folks want to manage a team, versus do the work themselves. The 1000+ unicorns of Covid fueled this, with ample capital to hire, hire and hire. And so did a bit of laziness that creeped into many of us during the past few years.

Campaign 96

Campaign Up-sell Start-ups Sell 96

Search Engine Land

JANUARY 9, 2024

Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies on February 9. Why we care. Without Google’s permission, non-compliance with policies may result in the disabling of ads serving on your site as well as the deactivation of your AdSense account. What is a Sensitive Event? A Sensitive Event is an unforeseen situation that poses a significant risk to Google’s ability to: Provide high-quality, relevant and accurate information.

Process 95

Process 95

Sales Hacker

JANUARY 9, 2024

Mike Molinet is the Co-Founder of Branch (branch.io), where he was COO and President, leading the company to $100M in ARR. He oversaw all things GTM there, including G&A and Product. Now, he is the Co-Founder of Thena (thena.ai), a seed-stage startup backed by Lightspeed and First Round, where they’re helping companies service and engage their customers in Slack.

GTM 91

GTM Pipeline CRM Growth 91

Search Engine Land

JANUARY 9, 2024

Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for. In this webinar, you’ll learn how to: Improve your search ranking position and the number of page-one results Capture the featured snippet and the top 3 search positions with the answer to your shopper’s questions Get review stars in all applicable brand and product search results Get reviews across the web on multiple review platforms Show the most influe

Engineering 95

Engineering Presentation Product 95

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

G2

JANUARY 9, 2024

It’s no secret that B2B marketing teams are being held accountable for their influence on the pipeline more than in the recent past. B2B marketers need an efficient approach to make every dollar count toward revenue. In fact, surveys about the most significant changes in the role of the CMO find that now 47% of CMOs are expected to demonstrate their bottom line impact while as many as 40% are expected to prove marketing ROI with superhuman speed.

B2B 90

B2B Pipeline Sales Networking 90

Heinz Marketing

JANUARY 9, 2024

By Tom Swanson, Engagement Manager, Heinz Marketing Process changes are among some of the most difficult to make in business. It takes a long time and needs to be handled with care. Most teams avoid making process changes until there are already rampant problems. For marketing orchestration, it is best to be proactively improving your process as you scale.

X-functional 96

X-functional Government Strategize Start-ups 96

Search Engine Land

JANUARY 9, 2024

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Problems will likely arise when there is a lack of relationship between you and your client – from a misunderstanding of expected results to frustrations over increasing CPCs and confusion on how budgets are being spent.

Clients 87

Clients Campaign Trust Service 87

SaaStr

JANUARY 9, 2024

So we’ve been focusing on leveling up a lot in our content game recently: We do terrific, free, live Workshop Wednesdays with the best in SaaS now, every week at 10am PST. Bring your questions! We’ve added the wildly successful CRO Confidential series with Sam Blond, ex-CRO of Brex and now Partner at Founders Fund We’ve upgraded the SaaStr Daily and Weekly newsletters , and they now reach 200,000+ We’ve added the very popular My App Stack to help you see what top apps le

Gaming 87

Gaming 87

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Search Engine Land

JANUARY 9, 2024

Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour for an enhanced user experience. Why we care. This is an opportunity for advertisers to broaden their reach and tap into a pool of high-value customers, enhancing the likelihood of conversions.

Retail 86

Retail User Experience Price Campaign 86

Martech

JANUARY 9, 2024

Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to specific individuals is the marketer’s dream. But individuals change, of course. Someone in market for camping gear or scuba diving equipment in July or August may be looking for completely different products in February and March.

Customers 89

Customers Sports Campaign Technology 89

Understanding the Sales Force

JANUARY 9, 2024

Back in August, I wrote an article about Dinger’s torn ACL and how the Veterinarian went about her sales process to strongly recommend (sell us) the most expensive surgery. She also set expectations by telling us that when a dog tears one ACL, it’s not uncommon for them to tear the other ACL. When Dinger was fully recovered from his surgery, and on the very first day he was allowed to chase a ball, he tore the other ACL while he was returning the ball to me.

Repeat business 81

Repeat business Price Conversion Sell 81

SaaStr

JANUARY 9, 2024

So we’ve been focusing on leveling up a lot in our content game in 2024: We do terrific, free, live Workshop Wednesdays with the best in SaaS now, every week at 10am PST. Bring your questions! We’ve added the wildly successful CRO Confidential series with Sam Blond, ex-CRO of Brex and now with Founders Fund We’ve upgraded the SaaStr Daily and Weekly newsletters , and they now reach 200,000+ We’ve added the very popular My App Stack to help you see what top apps leading C

Gaming 78

Gaming 78

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Search Engine Land

JANUARY 9, 2024

Google Ads API v13 will sunset on January 31, 2024. All API requests will start to fail for those still using v13 from February 1, 2024 onwards. Developers who have not migrated to the new version by February will experience a disruption in API access. Why we care. API updates directly impact ad campaign functionality. Once a version is sunset, associated requests fail, risking disruptions to campaign management and optimization.

Campaign 74

Campaign Process 74

Understanding the Sales Force

JANUARY 9, 2024

Back in August, I wrote an article about Dinger’s torn ACL and how the Veterinarian went about her sales process to strongly recommend (sell us) the most expensive surgery. She also set expectations by telling us that when a dog tears one ACL, it’s not uncommon for them to tear the other ACL. When Dinger was fully recovered from his surgery, and on the very first day he was allowed to chase a ball, he tore the other ACL while he was returning the ball to me.

Repeat business 62

Repeat business Price Conversion Sell 62

Hubspot

JANUARY 9, 2024

The art of door-to-door sales is timeless — even during the rise of modern sales strategies. There’s no two ways about it: D2D sales can be tricky. That said, the typical base salary for D2D reps is around $61,800 per year — a figure above the national average. To top it off, high performers can earn over $100,000 annually. So, if you can master the art of door-to-door sales, the juice is worth the squeeze on the income front.

Objectives and Key Results 73

Objectives and Key Results Sales Trust Up-sell 73

David Meerman Scott

JANUARY 9, 2024

Korean culture is hot around the world. K-pop stars like BTS, Blackpink, and Stray Kids are at the top of the charts and sell out arena shows around the world. Squid Game reached number one on Netflix in 94 countries , including the United States and the United Kingdom. The government of South Korea recognizes the opportunity to use social media to promote the country and its culture to boost tourism, investment, and goodwill.

Entertainment 62

Entertainment Government Gaming Promote 62

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Lead Fuze

JANUARY 9, 2024

Remote work isn’t just a trend; it’s reshaping how we do business. By diving into why working remote is better for business , you’ll see the direct impact on employee well-being, with boosts to mental and physical health leading to more engaged team members. The shift from traditional office spaces slashes costs significantly, giving companies financial breathing room.

Real Estate 59

Real Estate Profit margin Gaming Transportation 59

Salesforce

JANUARY 9, 2024

As someone who spent more than 10 years as an account executive (AE), I’ve had my fair share of job interviews. Now as a CEO, I’ll soon be growing my own team. When I think about how to conduct an interview, I’m looking for questions that show a candidate’s resume and background. What can I ask to reveal how a seller deals with customers and what that could mean for the company?

Construction 59

Construction Quota Relationship building Start-ups 59

Lead Fuze

JANUARY 9, 2024

When a company zeroes in on what is value through purpose , it taps into its core to fuel business strategies and foster a robust workplace culture. This isn’t just feel-good talk; it’s about leveraging what you stand for to gain competitive advantage and drive growth. By reading further, you’ll discover the essential link between an organization’s mission statement and how it can steer everything from employee morale to customer satisfaction.

Profit margin 59

Profit margin Strategize Objectives and Key Results Trust 59

Sales Pop!

JANUARY 9, 2024

Some people are bracing themselves for a 2024 full of uncertainty. But nothing in life is ever guaranteed. There will always be uncertainty, so don’t let it keep you from success this year. From protecting yourself with the right insurance products like commercial car insurance and cyber insurance to knowing your customers and tracking your goals, you can start the year right and continue through to end it strong.

Finance 59

Finance Sales Follow-up Trust 59

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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

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