Iannarino

MAY 21, 2024

Discover why manipulative sales tactics are failing and how trust-based strategies can transform your approach in 2024.

Trust 274

Trust Sales 274

Partners in Excellence

MAY 21, 2024

We, including me, have always focused much of our product development and GTM strategies around the concept of “Product-Market Fit.” Suddenly, I realized there is a much better way to look at this. The challenge with the concept of Product-Market fit is that it biases the way we look at things. As a result, it biases the solutions we create, the way we bring them and present them to market, and how we position ourselves in the markets.

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GTM Presentation Growth Product 125

Search Engine Land

MAY 21, 2024

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on creatives, data and giving the consumer what they want straight from the Search results. Now is the time to start paying closer attention to your impression levels. Here’s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement.

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Retail Campaign User Experience Product 109

Partners in Excellence

MAY 21, 2024

Preface : George Bronten and I have been friends for years. I first met him because I was intrigued by the capabilities of Membrain. It’s one of the most interesting technologies, I’ve seen. I think George and I recognized similar passions with technology, business and selling. Since that introductory meeting, we continue to have conversations about the state of our profession and its future.

Sell 124

Sell Drivers/motivators Technology Technology 124

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.

Retail 108

Retail Campaign Engineering Product 108

Closing Bigger

MAY 21, 2024

This is episode 2 of 3 for the “AI and EI for Business Success” series with Keynote AI Speaker and sales author Shane Gibson and Nick Usborne of Nickusborne.com and BeMoreHuman.ai. This podcast is formatted as a collaborative discussion where we delve into the integration of artificial intelligence (AI) and emotional intelligence (EI) in business.

Objectives and Key Results 105

Objectives and Key Results Proposal Writing Strategize Sales 105

SaaStr

MAY 21, 2024

So G2 put out a survey and report on customer success recently that was an eye-opener: 67% of CS execs report having a sales quota 53% of CS execs now view their job as primarily a sales role Now some of this may be semantics. Business software companies have had “account managers” responsible for upsell since the earliest days. As customer success came into its own, it was often seen as distinct from account management, focused on customer retention and happiness and NPS and CSAT.

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Quota Customers Account management Sales 98

Sales Hacker

MAY 21, 2024

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem. Discussed in this Episode: The benefits and challenges of going to market in a single platform ecosystem like HubSpot How to gain traction and build relationships with key stakeholders in a crowded partner ecosystem St

GTM 97

GTM Go To Market B2B Networking 97

Martech

MAY 21, 2024

It’s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women’s basketball. Clark’s WNBA debut smashed records at ESPN, drawing over two million viewers. But did you know the Paris Olympics this year will be the first to feature an equal number of women and men athletes? Fifteen percent of adults who plan to watch the Olympics are aware of this.

Sports 98

Sports Promote Follow-up Process 98

SaaStr

MAY 21, 2024

Dear SaaStr: What Were the Biggest Mistakes You Made Getting Your Startups Going? The biggest two mistakes I made, I made twice, maybe thrice. They were: One, starting with too incomplete a management team. In my first start-up, while the core 3 co-founders were great, we needed an operational COO to really get to market with our customers. I closed arguably the best COO in the U.S. for the job — or so I thought.

Start-ups 93

Start-ups Closing Product Customers 93

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

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Campaign Niche Territory Construction 96

Search Engine Land

MAY 21, 2024

For ecommerce SEO, shop category pages have been a key focus. But that could change. The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly. This puts Google Shopping as the focus of ecommerce SEO. Google’s semantic database behind shopping is the Google Shopping Graph, so it’s time you consider shopping graph optimization.

Manufacturing 93

Manufacturing Follow-up Technology Technology 93

SaaStr

MAY 21, 2024

How do you build a culture of openness and collaboration as your company scales? Founder and CEO of Guru, Rick Nucci, and previously founder of Boomi, on track to IPO soon at $200m+ ARR, shares how to run all-hands meetings the right way. Guru is about a decade old and provides AI-driven search for companies where employees can ask questions and find knowledge to do their job.

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Meeting Technique Growth Start-ups 90

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Networking 89

Networking Technology Technology Engineering 89

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Search Engine Land

MAY 21, 2024

Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one of several announcements today at Google Marketing Live 2024. What’s new. Upgrades to the Performance Max platform include: Generative AI capabilities to accelerate creative production speeds by up to 5x.

Product 83

Product Retail Campaign Conversion 83

Martech

MAY 21, 2024

David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation. Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion.

Conversion 82

Conversion A/B testing Campaign Promote 82

Search Engine Land

MAY 21, 2024

Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns. What’s new. Ads Data Manager allows businesses to bring together disparate first-party data sources (e.g., conversions, email lists, surveys) into a single unified analytics hub.

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Campaign Process Conversion Product 81

Sales Hacker

MAY 21, 2024

If you’re not evolving your go-to-market strategy with the latest in content marketing, you risk being left behind. Whether you’re fine-tuning your current approach or overhauling your strategy, understanding the future of content marketing is essential – where we are now and where are we going. Join industry leaders Udi Ledergor, Jon Miller, and Pete Lorenco to stay up to date on the landscape of content marketing and how we’re evolving.

Go To Market 71

Go To Market 71

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Search Engine Land

MAY 21, 2024

Google is experimenting with a new ad experience on Search that aims to guide consumers through complicated buying decisions using AI assistance. The big picture. The test explores how Google’s AI capabilities could enhance ads to provide more tailored advice and recommendations based on a user’s specific needs and context. Why we care. With this update advertisers will be getting a higher converting clicka to their site.

Service 81

Service 81

Martech

MAY 21, 2024

For years, B2B marketing largely revolved around a performance marketing strategy focused on collecting MQLs and using marketing automation to nurture leads until they were ready to buy. At its best, this strategy was measurable. Using martech applications, marketers and their leadership could easily track leads, monitor conversions and predict pipeline.

B2B 67

B2B Pipeline Follow-up Conversion 67

Search Engine Land

MAY 21, 2024

Google is rolling out upgrades to Google Lens and Circle to Search, adding more links, knowledge panel information and even the new AI Overviews to the search results generated by Lens and Circle to Search. “We’ve been expanding the type of results you can get with Lens & Circle to Search,” Rajan Patel, the VP of Engineering at Google announced.

Engineering 78

Engineering 78

G2

MAY 21, 2024

Palmer Houchins shares his perspective on key martech trends highlighted in the latest Martech Map from Chief Martech’s Scott Brinker & MartechTribe’s Frans Riemersma, which is powered in part by G2 data.

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Search Engine Land

MAY 21, 2024

WordPress version 6.5 now supports including the lastmod element within sitemaps files, which can help search engines understand which pieces of content are new or updated. This can help improve crawl efficiency for search engine crawlers and reduce server load on your website. Lastmod. Lastmod is an element that you can add to your sitemap file that should represent the last time that URL was modified.

Gaming 76

Gaming Engineering Represent Drivers/motivators 76

G2

MAY 21, 2024

Looking for the best calendar app in 2024? Explore the top 10 calendar tools that help you declutter your schedule and stay productive throughout the year.

Product 59

Product 59

Search Engine Land

MAY 21, 2024

More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail properties, Google announced today at Google Marketing Live 2024. Driving the news. Key updates include: Expansion of Demand Gen video ad campaigns to reach up to 3 billion users monthly across YouTube, Discover and Gmail inboxes.

Campaign 74

Campaign Launch Conversion 74

Predictable Revenue

MAY 21, 2024

Collin and Fred shared how an unusual path involving his battle with Lyme disease made him a better sales leader. The post The Power of Authenticity in Sales with Fred Diamond appeared first on Predictable Revenue.

Sales 52

Sales 52

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Search Engine Land

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Networking 74

Networking Technology Technology Engineering 74

Sales Pop!

MAY 21, 2024

Having a mobile sales force is crucial. These hard-working individuals constantly travel, meeting clients and closing deals. However, staying productive on the go presents unique challenges. This is where cloud computing proves invaluable, enabling seamless access to essential tools and data from anywhere. Let’s explore how embracing the cloud can revolutionize your mobile sales operations.

Sales 52

Sales Legal Customer Relationship Management CRM 52

Search Engine Land

MAY 21, 2024

It’s the ideal SEO scenario: you rank for that keyword you promised everyone you would get in the top 10 this quarter and it’s driving traffic and growth for the business. You did it. Time to go have a beer and cash those sweet SEO checks. Right? No. You never win SEO. This is both good (job stability) and bad (mental health). But if you stay on top of your game, you can build a sustainable program that helps drive growth and exponential growth over time.

Territory 65

Territory Growth Lead generation Launch 65

Sales Pop!

MAY 21, 2024

In the modern business landscape, technology underpins almost every operation and process, from communication and data management to customer service and beyond. As organizations increasingly rely on technology for their daily operations, the role of IT support specialists becomes critical. These professionals ensure that all technological systems function smoothly and effectively, supporting the organization’s overall performance and productivity.

Technology 52

Technology Technology Strategize Networking 52

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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

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