Thu.Jan 23, 2025

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“It’s Not A Numbers Game, It’s A Human Game!”

Partners in Excellence

Anyone entering into selling immediately sees the obsession we have with numbers. We are focused on hitting our revenue goals, not just by the end of the year, but quarterly and monthly. Recognizing revenue is a trailing metric, we become obsessed with things that tell us whether we will achieve those goals. We become obsessed with forecasts, pipelines, and their health.

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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Research shows that 85% of job success hinges on soft skills, while only 15% is tied to technical skills. Attributes such as empathy, communication, and critical thinking directly influence sales performance. Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills

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8 Best Animation Software That I Tested in 2025: My Review

G2

Growing up in the early 2000s, cartoons left a big impression on me. Amidst my daily routine of going to school, doing homework, eating, and sleeping, I was given free time right before homework to watch cartoons this became the highlight of my day.

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Go-to-Market Training Courses and Strategies for Success

Highspot

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How to Stand Out on G2 in Crowded Categories: Insights from Grammarly

G2

Learn how Grammarly dominates the AI writing market from CMO Lena Waters: dual-purpose marketing, measuring communication ROI, and lessons for standing out in crowded categories.

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What can marketers learn from the Savannah Bananas?

Martech

Its not easy to describe the Savannah Bananas to someone who hasnt witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call Banana Ball, which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.

More Trending

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Driving Revenue Outcomes After Your SKO: 3 Expert Perspectives

Force Management

The sales kickoff is often one of the biggest investments of the year. The event not only requires budget, it also takes a large share of resources in terms of time and commitment from your go-to-market and enablement teams. That also means our focus is largely on planning and executing the event - but what happens after the SKO? As your teams wrap up the event and start focusing on revenue-driving activities, do you have a plan to ensure that you can drive clear return for this investment in a

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My Take on the 10 Best Email Management Software

G2

The constant flood of messages from different teams, clients, and projects was overwhelming. Important updates got lost, and I scrambled to meet deadlines, often realizing too late that Id missed something criticalemails became a constant source of stress.

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HubSpot’s SEO collapse: What went wrong and why?

Martech

Hubspots SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush ( disclosure: Search Engine Land is a Semrush company ). HubSpots blog seems to have taken most of the impact. It may be that Google wants to stop rewarding websites that publish content outside their area of expertise that lack depth and topical authority on.

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9 Best Project Management Software for 2025: My Favorites

G2

I reviewed 25 tools to find the best project management software for 2025here are the top 9 picks to streamline your workflow and boost team productivity.

Product 52
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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10 martech predictions of what won’t happen in 2025

Martech

Every year, the martech world is flooded with bold predictions about whats next. But lets face it: some of those predictions are never going to happen. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. 1. Martech becomes less expensive In most areas of technology, devices get smaller and cheaper every day, but martech software keeps getting more cumbersome and expensive.

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I Tested Top 7 Encryption Software to Safeguard Digital Files

G2

When I entered the corporate industry five years ago, I used to access the web via a local area network (LAN) server. When every website you browse is monitored, it raises alarming questions regarding security and encryption.

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Bombora integrates with Audigent’s PMPs

Martech

B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and Cognitive PMP products package privacy-safe first-party data and match audiences to premium advertising inventory across channels.

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Just Announced: SaaStr Annual 2025 Headline Speakers: The CEOs and CXOs of Snowflake, HubSpot, Dropbox, ServiceTitan, Canva, Descript, and 100s More!!

SaaStr

We’re back and BIGGER and better than ever! 2025 SaaStr Annual is May 13-15 in SF Bay Area We have 100s of speakers and workshops coming to you from the best in SaaS, Cloud and AI, and we’re ready to announce our Launch Speakers: CEO Snowflake CEO HubSpot CEO Dropbox CEO Descript CTO Rubrik CEO Clio CEO Snyk CRO ServiceTitan CCO Canva CEO + CRO Flock Safety CMO + CRO Grammarly CEO Observe CEO Own CCO Bill GTM OpenAi CMO Infinite Reality VP AI Wiz VPCS GitHub Head of CS Stripe CPO Amp

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Overcoming the Young Leader Gap feat. Markus Neukom

Sales Gravy

Leadership is a continuous journey of self-awareness, connection, and growth. By cultivating courage, emotional intelligence, and authenticity, leaders can navigate challenges effectively and inspire their teams to reach new heights. Through active listening, thoughtful decision-making, and a focus on personal and collective improvement, leaders create environments where individuals and teams can thrive.

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The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

SaaStr

Moving upmarket isn’t just a nice-to-have for most SaaS companies – it’s often the difference between building a sustainable $100M+ ARR business and getting stuck in the mid-market quicksand. Julie Iskow, CEO of $600m+ public SaaS leader Workiva joined Norwest Venture Partners Sean Jacobson at SaaStr Annual for a deep dive on going More Enterprise.

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The "What If" Power of Digital Business Simulations

The Advantexe Advisor

What if you were a pilot who had never practiced making an emergency landing? What if you were a professional American football quarterback stepping into the championship game without ever practicing getting rid of the ball when the all-out blitz comes at you? Now, what if you are a business leader making and executing strategic decisions through teams of people without ever practicing to be a business leader?

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I Tested 8 Best Help Desk Software: Here’s What Works

G2

Back at one of my earlier jobs, our team was thrown into managing customer support for a growing team. We were scaling fast, but our support system wasnt keeping up. Everything was scattered: emails here, chats there, and no way to keep track of who said what or what was still pending. It was chaos, and we felt the pressure as the team was tasked with finding a fix.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Say ‘Yes’ to the Power of Global Styling Hooks

Salesforce

If youve ever worked with the Salesforce Lightning Design System (SLDS) and had to update components one by one, you know how time-consuming and frustrating the process can be. Global styling hooks streamline the process of building custom components within SLDS. These powerful tools help maintain design consistency and simplify development by using CSS custom properties to centralize key design values like colors and fonts.

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Question-Based Selling: What It Is And A Step-by-Step Guide On How To Make It Work For You [+ Pro Tips For Sales Reps]

Hubspot

Heres a major truth bomb for anyone working in sales: you dont close deals by talking at people. You close deals by understanding them; I know, I know this isnt a huge shocker. However, youd be This starts by understanding that instead of just selling to them, youve got to learn how to steer them toward a sale. This all happens by asking the right questions.

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How to promote data literacy in your marketing team

Martech

What insights is your company missing because your teams dont fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results.

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AI-powered martech news and releases: January 23

Martech

Elon Musk may be right about the funding for Stargate. If you havent heard of Stargate (likely because you pay attention to things that matter), its a company that intends to invest $500 billion over the next four years building new AI infrastructure [data centers] for OpenAI in the United States. It was launched Tuesday with a press event at the White House, leading the press to call it Trump’s ambitious AI infrastructure venture.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.