Partners in Excellence
JANUARY 23, 2025
Anyone entering into selling immediately sees the obsession we have with numbers. We are focused on hitting our revenue goals, not just by the end of the year, but quarterly and monthly. Recognizing revenue is a trailing metric, we become obsessed with things that tell us whether we will achieve those goals. We become obsessed with forecasts, pipelines, and their health.
Highspot
JANUARY 23, 2025
Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Research shows that 85% of job success hinges on soft skills, while only 15% is tied to technical skills. Attributes such as empathy, communication, and critical thinking directly influence sales performance. Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills
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G2
JANUARY 23, 2025
Growing up in the early 2000s, cartoons left a big impression on me. Amidst my daily routine of going to school, doing homework, eating, and sleeping, I was given free time right before homework to watch cartoons this became the highlight of my day.
Highspot
JANUARY 23, 2025
Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
G2
JANUARY 23, 2025
Learn how Grammarly dominates the AI writing market from CMO Lena Waters: dual-purpose marketing, measuring communication ROI, and lessons for standing out in crowded categories.
Martech
JANUARY 23, 2025
Its not easy to describe the Savannah Bananas to someone who hasnt witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call Banana Ball, which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Force Management
JANUARY 23, 2025
The sales kickoff is often one of the biggest investments of the year. The event not only requires budget, it also takes a large share of resources in terms of time and commitment from your go-to-market and enablement teams. That also means our focus is largely on planning and executing the event - but what happens after the SKO? As your teams wrap up the event and start focusing on revenue-driving activities, do you have a plan to ensure that you can drive clear return for this investment in a
G2
JANUARY 23, 2025
The constant flood of messages from different teams, clients, and projects was overwhelming. Important updates got lost, and I scrambled to meet deadlines, often realizing too late that Id missed something criticalemails became a constant source of stress.
Martech
JANUARY 23, 2025
Hubspots SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush ( disclosure: Search Engine Land is a Semrush company ). HubSpots blog seems to have taken most of the impact. It may be that Google wants to stop rewarding websites that publish content outside their area of expertise that lack depth and topical authority on.
G2
JANUARY 23, 2025
I reviewed 25 tools to find the best project management software for 2025here are the top 9 picks to streamline your workflow and boost team productivity.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JANUARY 23, 2025
Every year, the martech world is flooded with bold predictions about whats next. But lets face it: some of those predictions are never going to happen. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. 1. Martech becomes less expensive In most areas of technology, devices get smaller and cheaper every day, but martech software keeps getting more cumbersome and expensive.
G2
JANUARY 23, 2025
When I entered the corporate industry five years ago, I used to access the web via a local area network (LAN) server. When every website you browse is monitored, it raises alarming questions regarding security and encryption.
SaaStr
JANUARY 23, 2025
We’re back and BIGGER and better than ever! 2025 SaaStr Annual is May 13-15 in SF Bay Area We have 100s of speakers and workshops coming to you from the best in SaaS, Cloud and AI, and we’re ready to announce our Launch Speakers: CEO Snowflake CEO HubSpot CEO Dropbox CEO Descript CTO Rubrik CEO Clio CEO Snyk CRO ServiceTitan CCO Canva CEO + CRO Flock Safety CMO + CRO Grammarly CEO Observe CEO Own CCO Bill GTM OpenAi CMO Infinite Reality VP AI Wiz VPCS GitHub Head of CS Stripe CPO Amp
Martech
JANUARY 23, 2025
B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and Cognitive PMP products package privacy-safe first-party data and match audiences to premium advertising inventory across channels.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
SaaStr
JANUARY 23, 2025
Moving upmarket isn’t just a nice-to-have for most SaaS companies – it’s often the difference between building a sustainable $100M+ ARR business and getting stuck in the mid-market quicksand. Julie Iskow, CEO of $600m+ public SaaS leader Workiva joined Norwest Venture Partners Sean Jacobson at SaaStr Annual for a deep dive on going More Enterprise.
Sales Gravy
JANUARY 23, 2025
Leadership is a continuous journey of self-awareness, connection, and growth. By cultivating courage, emotional intelligence, and authenticity, leaders can navigate challenges effectively and inspire their teams to reach new heights. Through active listening, thoughtful decision-making, and a focus on personal and collective improvement, leaders create environments where individuals and teams can thrive.
The Advantexe Advisor
JANUARY 23, 2025
What if you were a pilot who had never practiced making an emergency landing? What if you were a professional American football quarterback stepping into the championship game without ever practicing getting rid of the ball when the all-out blitz comes at you? Now, what if you are a business leader making and executing strategic decisions through teams of people without ever practicing to be a business leader?
G2
JANUARY 23, 2025
Back at one of my earlier jobs, our team was thrown into managing customer support for a growing team. We were scaling fast, but our support system wasnt keeping up. Everything was scattered: emails here, chats there, and no way to keep track of who said what or what was still pending. It was chaos, and we felt the pressure as the team was tasked with finding a fix.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Salesforce
JANUARY 23, 2025
If youve ever worked with the Salesforce Lightning Design System (SLDS) and had to update components one by one, you know how time-consuming and frustrating the process can be. Global styling hooks streamline the process of building custom components within SLDS. These powerful tools help maintain design consistency and simplify development by using CSS custom properties to centralize key design values like colors and fonts.
Hubspot
JANUARY 23, 2025
Heres a major truth bomb for anyone working in sales: you dont close deals by talking at people. You close deals by understanding them; I know, I know this isnt a huge shocker. However, youd be This starts by understanding that instead of just selling to them, youve got to learn how to steer them toward a sale. This all happens by asking the right questions.
Martech
JANUARY 23, 2025
What insights is your company missing because your teams dont fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results.
Martech
JANUARY 23, 2025
Elon Musk may be right about the funding for Stargate. If you havent heard of Stargate (likely because you pay attention to things that matter), its a company that intends to invest $500 billion over the next four years building new AI infrastructure [data centers] for OpenAI in the United States. It was launched Tuesday with a press event at the White House, leading the press to call it Trump’s ambitious AI infrastructure venture.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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