Iannarino

FEBRUARY 12, 2024

The Importance of Long-Form Content in a Post–Post-Literate Society: Why Short-Form Isn't Enough You and I are supposed to be consuming short-form content on social platforms. We are pushed to hit the dopamine pipe that is reels, stories, and TikToks. I know this because every day, unemployed people try to hustle me into creating short-form content, promising that my YouTube channel will grow faster.

Sales 203

Sales 203

Partners in Excellence

FEBRUARY 12, 2024

We are driven to pitch our products and solutions. Our questioning and discovery strategies each have an agenda, we seek answers that enable us to pitch. We have presentations focusing on us, our products, our companies and how great we are. We have closing strategies focused on getting the order. Somehow, our customers are lost in the process. They don’t feel heard.

Customers 146

Customers Negotiate Pitch Trust 146

SaaStr

FEBRUARY 12, 2024

So layoffs still fill the headlines in 2024. Even now. I thought we’d be behind them by now, that the cuts were sort of a one-off. But now everyone is focused on getting more and more efficient. To $300k-$400k+ per employee at scale. So cuts continue. But don’t the headlines obscure what’s really happening, because they tend to shout out quieter trends.

Sales 127

Sales Product 127

Martech

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits.

Campaign 124

Campaign 124

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

FEBRUARY 12, 2024

Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. As search engines and reader preferences evolve, maintaining up-to-date information becomes crucial for keeping your audience engaged. AI tools can help you identify which articles need refreshing and suggest enhancements that align with current SEO practices.

E-commerce 121

E-commerce CTR Engineering Technology 121

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.

Relationship building 124

Relationship building Repeat business Campaign Strategize 124

Martech

FEBRUARY 12, 2024

Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters?

A/B testing 119

A/B testing Lead generation Government Customer Relationship Management 119

Salesforce

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton. What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce.

Relationship building 116

Relationship building Niche Contact Trust 116

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform.

Campaign 115

Campaign Start-ups Growth Conversion 115

Sales Hacker

FEBRUARY 12, 2024

Join Jesse Williams, Founder of Stori, to learn how you can use messaging and positioning to actually impact your bottomline.

Sales 110

Sales 110

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

FEBRUARY 12, 2024

SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. We’ll cover: How machines process human language as signals and noise, not words and concepts.

Technique 113

Technique Engineering Electricity Niche 113

SaaStr

FEBRUARY 12, 2024

Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? Strong Disagree. It does not make any sense, 99 times out of 100. Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer. You definitely need do need senior product marketing experience as you truly scale, often at least by $8m-$10m ARR.

Product 108

Product Pipeline Growth Customers 108

Martech

FEBRUARY 12, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.

B2B 105

B2B Education Pitch Sports 105

Search Engine Land

FEBRUARY 12, 2024

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities to preserve addressability and scale. Register today for an immersive virtual fireside, “ Beyond Silos: Data Collaboration Strategies for Marketing Success ” where you’ll hear from two Lotame clients Advance Local, award-winning journalism and media company, and real-estate company, RE/MAX.

Real Estate 92

Real Estate Strategize Clients Technology 92

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Understanding the Sales Force

FEBRUARY 12, 2024

Dinger had his second ACL surgery in the past five months. While his recovery is on par with the recovery from his September surgery, this time he was much less willing – as in resistant – to taking all of his meds (pain, inflammatory and anti-biotic). Remembering that Dinger loves Starbucks’ Puppaccinos (whipped cream in a cup), my wife suggested that we hide the pills in a 1/4 cup of whipped cream.

Sales 87

Sales Prospecting Meeting Consult 87

Hubspot

FEBRUARY 12, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. “Buyer beware.” We’ve all heard that expression before, and unfortunately, it’s because buyer-seller relationships haven’t traditionally been great. Old-school salespeople often used aggressive and selfish tactics to win business and then disappeared like Sasquatch in the Canadian mountains, so savvy buyers knew they had to do due diligence to make sure they weren’t being sc

Process 85

Process Territory Sales Education 85

G2

FEBRUARY 12, 2024

Explore how social media monitoring keeps organizations informed and proactive in today's media landscape, from real-time insights to future AI enhancements.

Networking 59

Networking 59

Hubspot

FEBRUARY 12, 2024

The pandemic greatly shifted how people view hygiene — with many more focused on cleanliness than ever before. To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Source: Subreddit Stats At Trends, we love “unsexy” businesses, particularly ones that “don’t have flashy tech, aren’t in the news, haven’t raised much funding, and mint cash,” as Sam Parr used to say.

Niche 73

Niche Profit margin Retail Price 73

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Salesforce

FEBRUARY 12, 2024

Here’s the number one thing I ask sales reps who are having trouble closing a deal: “Have you asked the right questions?” If you’re having trouble getting to the finish line on a sale, consider this: Asking the right questions helps you understand what matters to your buyer, and that’s how you can deliver value. This is sometimes called consultative sales.

Consult 59

Consult Objectives and Key Results Cross-sell High impact 59

The Digital Technology

FEBRUARY 12, 2024

In the past decade, the global Brain-Computer Interface (BCI) industry has experienced significant financial growth. It is been capturing the public’s imagination through extensive coverage in the media.

Growth 59

Growth Technology Technology 59

Predictable Revenue

FEBRUARY 12, 2024

Idaliz Ruelas, an Account Strategist at Predictable Revenue, at the forefront of transforming sales processes and improvements into results. The post Process Improvement for Sales Success appeared first on Predictable Revenue.

Process 52

Process Sales 52

Sales Pop!

FEBRUARY 12, 2024

The vaping industry can be a difficult one to crack when it comes to SEO. To make sure that you can get your business up to the top of Google rankings and that you can secure its success, here are some of the top search engine optimization techniques that you should try and that your business could benefit from in 2024 and beyond. Create Great Content There is no point in producing generic and plagiarized content for your company.

Technique 52

Technique Engineering Campaign Up-sell 52

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Martech

FEBRUARY 12, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Click Through Rate 119

Click Through Rate Objectives and Key Results Campaign Prospecting 119

Search Engine Land

FEBRUARY 12, 2024

Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care. While this ad type may offer the chance to display your ad when someone is actively searching for a competitor, allowing you to tap into their customer base, it’

Service 116

Service Consult Conversion Customers 116