Challenges in B2B Sales: The Trouble with the Middle Game
Iannarino
FEBRUARY 24, 2024
Booking a first meeting can often be challenging. You either pass the audition or fail to create enough value to be considered as a potential supplier. If you pass your audition, after the second meeting is where things can get messy for many salespeople. This is the middle game, the meetings and conversations that occur after the first and second meetings, and before the end game.
Let's personalize your content