Iannarino

DECEMBER 16, 2024

The secret to winning more deals lies in meaningful conversationsnot in algorithms.

B2B 149

B2B Sales 149

G2

DECEMBER 16, 2024

Business intelligence (BI) is making a significant impact across industries by helping organizations use data to make better decisions and improve operations.

94

94

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.

Growth 96

Growth A/B testing Customers Referrals 96

SaaStr

DECEMBER 16, 2024

Who we are hiring for at Team SaaStr: – Director of Content: Take over and manage a big part of our content calendar, and help manage our speakers and webinars. The engine already works here, you don’t have to create content (unless you want to), but you need to own a big chunk of the calendar and speakers. You have to be able to work at scale and with a lot of volume of content (30+ posts, 2 podcasts, 2 youtubes a week; 200+ speakers a year; 50 workshop wednesdays).

B2C 58

B2C Campaign B2B Engineering 58

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.

Engineering 57

Engineering Niche Technology Technology 57

Partners in Excellence

DECEMBER 16, 2024

As the year comes to a close, I find myself in a lot of conversations combining both reflection on what has happened and forward looking perspectives on the coming year. There’s a common element to these conversations–the people that reach out to me tend to share similar mindsets to mine. That common element is best described as “passion.” While the word never surfaces, it underlies each of these conversations.

Territory 62

Territory Drivers/motivators Conversion Closing 62

Salesforce

DECEMBER 16, 2024

Customers 40

Customers 40

Martech

DECEMBER 16, 2024

TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, 2025, the day before Inauguration Day. TikTok says the law violates the First Amendment. “The Act will shutter one of Americas most popular speech platforms the day before a presidential inauguration.

Campaign 62

Campaign Process 62

SaaStr

DECEMBER 16, 2024

Dear SaaStr: If a VC Backs Out of a Signed Term Sheet, Should the Entrepreneur Spread the Word? No. First, theres a good chance its at least 1% your fault. Rarely in an auto accident is one party truly 100% at fault. Are you sure you didnt hide something, even inadvertently? That you were totally upfront about that issue with your co-founder? Etc. etc.

Networking 58

Networking Closing 58

Martech

DECEMBER 16, 2024

TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than 14,000 tools, the disruption of AI and resource constraints within their organizations.

Meeting 87

Meeting Process Technology Technology 87

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

DECEMBER 16, 2024

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Objectives and Key Results 84

Objectives and Key Results Campaign Customer Relationship Management CRM 84