Iannarino

JULY 16, 2024

Discover the ultimate blueprint for excelling in sales in 2024 with these proven strategies.

Sales 194

Sales 194

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. That is a 16% increase over last year and more than twice the $26 billion in 2020. Since that year ad spend share shifted nearly 20 percentage points from linear TV to digital video.

Growth 111

Growth Process B2C B2B 111

SaaStr

JULY 16, 2024

Dear SaaStr: What Does a Typical Day Look Like for a SaaS Sales Rep? How much of it is prospecting, cold emails or cold calls, reaching out through network, giving demos, trying to close deals, etc.? Here’s my experience directly and indirectly for inside sales AE, from about $1m to $50m in ARR or so. (In the very early days it will be different): Generally, almost 0% of time on cold calls and cold emails once the engine is running, especially for inside sales reps.

Cold Call 114

Cold Call Inside sales Commission Territory 114

Martech

JULY 16, 2024

CMOs have the shortest tenures of C-suite executives. One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.

Finance 119

Finance Non-Profits Click Through Rate Strategize 119

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Search Engine Land

JULY 16, 2024

Search marketers earn between $85,000 to nearly $200,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Why we care. Although the last year has been challenging for a variety of reasons (Google, the economy, the rise of generative AI, etc.) it continues to be a good time to be a search marketer.

Territory 88

Territory Engineering Technology Technology 88

Martech

JULY 16, 2024

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join us for the webinar, Why Data Standards Are the Key to Your Data Success , where our industry experts will share actionable strategies for overcoming data challenges and achieving data excellence

Customers 98

Customers Growth Process 98

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness. Faced with Google’s ever-impending third-party cookie deprecation and increasingly stringent privacy regulations, the new platform de-emphasizes third-pa

Pipeline 92

Pipeline Launch B2B Meeting 92

Search Engine Land

JULY 16, 2024

Google said the next Google core update may be released “in the coming weeks.” Google does not yet have a date for when that core update will start to roll out because Google does not know until the core update is tested, evaluated and approved to be incorporated into Google Search – and that has not happened yet. What Google said.

Launch 103

Launch Engineering 103

Martech

JULY 16, 2024

Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So, how do these programs actually generate income? Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability.

Cross-sell 99

Cross-sell Drivers/motivators Strategize Promote 99

The Advantexe Advisor

JULY 16, 2024

I will be the first one to own it and say that I didn’t think it could be done. That it was impossible to develop a comprehensive set of business acumen skills in less than 40 hours of work in a 5-day in-person program. Well, times have changed and while it still may take up to 40 hours to develop good foundational business acumen skills you can accomplish a lot in a well-designed 90-minute workshop.

98

98

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Search Engine Land

JULY 16, 2024

I’ve been getting an insane amount of questions lately from clients – actually, marketers in general – about SEO priorities in the wake of the big leak and the launch of AI Overviews. I’ve been in SEO for nearly 20 years and can’t remember anything to match it, even when Panda came out. Some of those inquiries have been from brands looking to start an SEO program from scratch, which I think is the cleanest way to look at what matters right now.

UX 85

UX Follow-up Start-ups Represent 85

Martech

JULY 16, 2024

AI dominates trade shows, boardrooms and sales conversations. It’s mentioned at nearly every event or webinar. With the potential of generative AI anbd other advanced AI models, this excitement is understandable. Customer data platforms (CDPs) are not immune from this hype and excitement. Since a CDP can collect and consolidate customer data from many sources, AI’s role in CDPs certainly doesn’t go unnoticed.

SQL 61

SQL Contract Customers Conversion 61

Search Engine Land

JULY 16, 2024

Google Notes , which launched in Search and Discover as a labs feature 8 months ago is officially ending today. “We’re excited to continue testing new ways to connect people to authentic, relatable voices and look forward to bringing some of our learnings from Notes into future product experiences,” Google told 9to5Google. What was Notes.

Launch 77

Launch Engineering Product 77

Spiro Technologies

JULY 16, 2024

Transcript Ryan Collier: There are a lot of times when you type in that information, it says, ‘Hey, a single flight at this is about $250,000.’ Almost all the time, I go right back into it and I say, ‘Where did you find this information?’ It’ll say, ‘Well, I got this from two quotes based on y’all’s information, and here are the two quotes.’ Then, from there, we can dig into that.

Construction 59

Construction Trust X-functional Drivers/motivators 59

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

JULY 16, 2024

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join this MarTech webinar, Why Data Standards Are the Key to Your Data Success , where industry experts will share actionable strategies for overcoming data challenges and achieving data excellence.

Customers 74

Customers Growth Process Conversion 74

SaaStr

JULY 16, 2024

Dear SaaStr: Am I Better Off Hiring an Outside CEO or Promoting Someone From Within? There is no magic answer here: At Shopify, Tobi Lutke wasn’t the original CEO , but he stepped up and became the CEO when the original CEO … quit. At Github, Chris Wanstrath never did find a replacement CEO. Instead in the end, they sold to Microsoft for $7.5B. At LinkedIn, Reid Hoffman hired Jeff Weiner as a very successful outside CEO , leading to a $25B acquisition by Microsoft.

Promote 56

Promote 56

Search Engine Land

JULY 16, 2024

Google is encouraging merchants to try out its new “Merchant Center Next” platform, promising enhanced features and simplified product management. However advertisers are citing issues with this evolution of Merchant Center. Why we care. Even though the old version of Merchant Center can still be used, advertisers have seen prompts for advertisers to upgrade to Google Merchant Centre Next (GMC Next).

Promote 74

Promote Clients Product Process 74

Martech

JULY 16, 2024

New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. These are huge events with deeply engaged audiences, right? It hasn’t always been that simple, explained Derrick Weiss, senior brand marketing coordinator at ReedPop, the organization behind these mammoth events and many others around the world. “We have been looking for a way to engage fans more digitally,” he said.

Customers 101

Customers Sports Hospitality CRM 101

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Price

Search Engine Land

JULY 16, 2024

Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So, how do these programs actually generate income? Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Search Engine Land

JULY 16, 2024

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app install ads.

Real Estate 75

Real Estate Click Through Rate Promote 75

Search Engine Land

JULY 16, 2024

In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search. The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users.

Niche 81

Niche Engineering Gaming Clients 81

Search Engine Land

JULY 16, 2024

Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape. Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. The evolution of a new digital landscape can bring opportunities and challenges. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction an

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales