Salesforce

JANUARY 17, 2025

Making revenue-impacting decisions for a commerce business takes resolve. Every day, commerce leaders set strategies that drive growth across channels based on the demands of their target customers, what competitors are doing, and the general state of the market. With advances in AI commerce leaders now have an opportunity to go faster and connect with customers in entirely new ways.

Growth 52

Growth High impact Repeat business Promote 52

G2

JANUARY 17, 2025

Everyones talking about the AI race, but how do you actually win it? At G2 Reach, a panel of industry leaders shared their thoughts on how to get ahead.

Growth 59

Growth 59

Anthony Cole Training

JANUARY 17, 2025

Selling has been around for centuries, since the beginning of human society, certainly. It might be difficult to believe that you can still have innovation in sales in todays fast-paced world. Real innovation combines new ideas and outstanding execution, and it is in the execution that many salespeople fail. The definition of innovation involves generating new ideas, original and creative in thinking, that have a significant and positive impact and value.

Sales 261

Sales Sell 261

G2

JANUARY 17, 2025

AI companies went all guns blazing into December 2024. The new year brings strong signals of transformation as AI, generative AI, and agentic AI get multidimensional.

59

59

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Lets break down three must-follow rules to help your copy hit the mark and turn prospects into customers.

Trust 125

Trust Prospecting Angle Gaming 125

G2

JANUARY 17, 2025

I tested the best email tracking software for boosting user engagement and opens. Here are my top 10 picks and their best features for quick results.

Campaign 59

Campaign 59

SaaStr

JANUARY 17, 2025

So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? Or massive ones like Dreamforce, Inbound, SaaStr , Shoptalk, RSA, Money 20/20 etc? It’s a question especially a lot of marketers with slashed or limited budgets discuss a lot on LinkedIn and elsewhere. But — it’s the wrong question.

E-commerce 114

E-commerce Networking Prospecting Contact 114

Martech

JANUARY 17, 2025

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection.

Launch 110

Launch Campaign Conversion Process 110

SaaStr

JANUARY 17, 2025

At SaaStr Annual’s AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. This panel of product leaders featured Anneka Gupta, CPO at Rubrik, Mahesh Ram, Head of AI Product at Zoom, Hubert Palan, CEO at Productboard, and Rachel Wolan, CPO at Webflow.

Product 103

Product User Experience Strategize Price 103

Highspot

JANUARY 17, 2025

Key Takeaways Invest in your content governance strategy to get the most out of AI With smart content governance and tools that add clear value, your reps will be more productive and better equipped to win big deals. To best enable your sales teams, you need to consolidate your data Artificial Intelligence (AI) has the power to transform sales enablement , but adoption can be tricky.

Government 75

Government Sales Trust Start-ups 75

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

SaaStr

JANUARY 17, 2025

So one of the biggest and most active growth stage VC funds, Insight Partmers, has raised a fresh $12 Billion to invest in B2B, AI, and mor e: Screenshot Insight (and Vista and Thoma Bravo) has been committed to SaaS and B2B since inception, and led many top investments, including Salesloft which I introduced them to and where I co-led the Series A and Vista later acquired for $2.3 Billion.

B2B 98

B2B Growth 98

Salesforce

JANUARY 17, 2025

Imagine a world where nonprofits can tackle the immense challenges of climate change with unprecedented efficiency and impact. This isn’t a distant dream; it’s the reality that many forward-thinking organizations are already experiencing with help from AI agents. As the frequency and severity of climate-related disasters continues to increase , we need to make nonprofit resources go further to meet the moment.

Electricity 119

Electricity Finance Non-Profits Transportation 119