Neuromarketing
DECEMBER 5, 2023
Who says neuroscience can’t be fun? The toy giant Mattel makes Mindflex, a toy that lets players control a ping pong ball with their brain waves. I wrote about the toy way back in 2009, and was surprised to find it was still selling. It seemed like a gimmick when introduced, and I didn’t expect [.] The post Mattel Mindflex Game: Brain-controlled Neuro-Toy appeared first on Neuromarketing.
Martech
DECEMBER 5, 2023
Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the annual budgeting process smoothly. 1. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.
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Salesforce
DECEMBER 5, 2023
You have managed systems rollouts and cloud migrations. In the last decade, you have modernized legacy systems, connected and disconnected applications, and amped up cybersecurity. And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations?
Martech
DECEMBER 5, 2023
A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate a business relationship with you. It’s like calling someone you’ve never met to arrange a dinner date. (Do people even do that anymore?) Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
DECEMBER 5, 2023
Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great. Most websites include paragraphs with keyword-rich headers to target and show “authority” on the topic, such as “history of,” “best,” or “cheapest” modifiers being
Martech
DECEMBER 5, 2023
Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
DECEMBER 5, 2023
The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors. In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities.
G2
DECEMBER 5, 2023
The software-as-a-service (SaaS) sector has crafted a compelling narrative of growth and innovation in the past decade. With its market value soaring to its peak in 2023, this thriving industry epitomizes the pinnacle of business evolution.
Salesforce
DECEMBER 5, 2023
Think about what your customers go through when they contact your business for help. Are they quickly connected with a chatbot or agent who efficiently resolves their issue? Or, do they send an email, then wait more than a day before an agent finally gets back to them with a solution? This is why your case management system — how you keep track of all your customer data and resolve issues — can make or break customer relationships.
Search Engine Land
DECEMBER 5, 2023
Are you looking to improve your website’s SEO and increase organic traffic? This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Readers will discover real examples of: What page changes help SEO rankings and what don’t How to improve click-through rates Getting content indexed faster These are real test results from companies testing changes like removing page el
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Sales Hacker
DECEMBER 5, 2023
May Habib started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world. She then worked at a sovereign wealth fund and started her entrepreneurial journey in software localization. May started Writer in 2020. Writer is an AI writing tool that helps teams write in the same tone and style so that all of the company’s communications are consistent and representative of the brand.
Search Engine Land
DECEMBER 5, 2023
As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.
SaaStr
DECEMBER 5, 2023
Most founders want to expand their TAM. By going upmarket, you can land bigger deals with more opportunities to upsell and lower churn. All of these components will ultimately drive your valuation. As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment.
Salesforce
DECEMBER 5, 2023
Salespeople who push a particular product or service before they understand the customer give the whole industry a bad reputation. Our State of Sales research shows that 87% of business buyers expect sales reps to act as trusted advisors. That’s why solution selling is such an important technique for you to master. You show your prospects you fully understand the challenges of their business and that you’re here to help solve them.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot
DECEMBER 5, 2023
As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing , one key finding became apparent. We've entered, what I call, "The Age of the AI-powered buyer." In this post, we’ll dig into the data to help you prepare for one of the most disruptive shifts we’ve seen in years.
SaaStr
DECEMBER 5, 2023
So Sam Jacobs and the team at Pavilion had me join their podcast and it ended up being a pretty fun deep dive into where markets are today, the role of customer success in a tougher market, and much more. A fun watch here: Summary from Pavillion: Let’s dive into this episode’s key topics… The AI Bubble Watch here In 2020 and 2021, we saw tech companies raising a lot of capital, and beginning in 2022, we saw a decline in performance leading everyone to believe that these organizations
Hubspot
DECEMBER 5, 2023
Online dating is a $9.6B market that lures in millions of singles worldwide. The US leads the pack: Three in 10 Americans have dabbled in dating apps, and 10% even found a serious partner there. But it’s not all roses: ? ~80% of users say they have online dating burnout ? ~90% have felt the need to take a break from online dating ? Dating apps are getting creepier with too much AI Subsequently, popular apps have been losing users.
G2
DECEMBER 5, 2023
In episode 13 of the GTM Innovators podcast, Gong’s Ryan Longfield discusses how sales teams can maximize selling time with tech efficiency. Tune in now!
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Sales Pop!
DECEMBER 5, 2023
At Pipeliner, we have just devised a new tagline for our CRM and our company: Open to Close. Why have we created this tagline, and what are its meanings? The Pipeliner Difference This tagline has been created to encompass the impact Pipeliner CRM has on an individual, the organization, and the marketplace environment as a whole. Pipeliner as a company maintains the perspective that improved trade is good for our society, leading to a more peaceful, independent world.
Predictable Revenue
DECEMBER 5, 2023
Collin Stewart delves into the unique experiences and challenges faced by Blake Nolan, the first account executive at Seamless AI The post Mastering the Art of Startup Sales with Blake Nolan appeared first on Predictable Revenue.
G2
DECEMBER 5, 2023
Mobile technology has emerged as a game-changer in various business operations, particularly in the realm of human resources and performance management.
Highspot
DECEMBER 5, 2023
For dyed-in-the-wool, traditional sales reps, consultative selling can sometimes seem intimidating at first. This should come as no surprise, especially when you consider consultative selling takes the “normal” sales process and, for all intents and purposes, turns it on its head. Instead of wielding power over the entire selling process from start to finish, the consultative seller must hand the reins over to the buyer and simply guide (rather than propel) the process along.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Lead Fuze
DECEMBER 5, 2023
Have you ever pondered why the most prominent brands always appear to be aware of their target market’s desires? The secret lies in a powerful tool called AI-driven content gap analysis. Imagine walking through a maze, knowing exactly where to turn because you have an aerial view of the whole layout. That’s how AI technology feels when it comes to strategizing your content.
Highspot
DECEMBER 5, 2023
Explore a range of sales process examples and learn how to align with the customer’s journey for better buyer engagement , relationships, and sales success. What is a Sales Process? Benefits of a Well-Defined Sales Process Essential Steps of the Sales Process How to Create a Sales Process How to Map the Sales Process to the Buyer Journey Sales Process vs.
Lead Fuze
DECEMBER 5, 2023
Imagine standing in front of a giant library, overflowing with vast amounts of data about your industry. Visualizing having to go through a huge collection of books, yet not knowing where to begin can be overwhelming. Now picture having an intelligent assistant that can sift through all those books and deliver only the most relevant insights right into your hands – that’s generative AI for you!
Search Engine Land
DECEMBER 5, 2023
Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. 16 – which contained a link to a PDF of Nayak’s testimony. This is a fascinating read for SEOs.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Lead Fuze
DECEMBER 5, 2023
Imagine standing at the edge of a vast ocean, armed only with a tiny net. Feels like you’re attempting to decipher the gigantic amounts of data your company accumulates each day with only a small net. It’s overwhelming and seemingly impossible, right? But what if you had an advanced tool that could not only help navigate this sea but also find valuable insights hidden beneath its surface?
Search Engine Land
DECEMBER 5, 2023
Microsoft today announced Deep Search – a new, optional generative AI feature meant to help searchers with complex questions that don’t have simple answers. How it works. Deep Search is built on top of Bing’s web index and ranking system. It then uses GPT-4 to discern all the possible intents and variations behind the query and compute descriptions for each of them to create an “ideal set of results.” After using a combination of querying techniques, Deep Search will surf
Iannarino
DECEMBER 5, 2023
Sales organizations are now connecting their artificial intelligence to other technologies to "personalize" emails to their contacts. Is it possible for something to be personalized when a person isn’t doing the work? The following tech trends demonstrate the gap between humans and bots.
Martech
DECEMBER 5, 2023
The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, while that will get the headline, the report contains much more. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% increase.
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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A
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