Iannarino
DECEMBER 29, 2023
Axiom 1: Do Your Homework Beforehand Always research and understand a client's business before you contact them. This prep work makes sure your conversation is relevant and informed.
SaaStr
DECEMBER 29, 2023
If I had to summarize venture capital today, it would be like this: There is Very Little Oxygen Today Above $200m Valuations What do I mean? It’s still a weird world in venture: Firms are both shutting down and raising new funds. More entrepreneurs are doing direct investing themselves than ever. Unicorns are hurting, but — Nasdaq is at an all-time high.
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Partners in Excellence
DECEMBER 29, 2023
It’s year end, people are reaching out, through all channels, with connection requests, meeting requests to sell me something, everything you can imagine. And, as you might expect, everyone has “personalized” their outreach. Somehow, though it should be no surprise, they are remarkably impersonal. I’ve gotten used to ignoring those that are addressed to D.A.
Martech
DECEMBER 29, 2023
It’s been a tough year for many consumers. The rising cost of living has people paring back personal and household spending. This makes marketing teams more important in the battle for customer loyalty and share-of-wallet. And, just like consumers, they are trying to do more with fewer resources. Doing this means ensuring maximum efficiency in their campaigns and media planning.
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SaaStr
DECEMBER 29, 2023
In part one of this week’s Ask-Me-Anything (AMA) with SaaStr founder and CEO Jason Lemkin, he answered the community’s questions about whether all anyone cares about is AI anymore, investor appetites going into 2024, vertical SaaS, and thriving as a solo founder. Catch up on the first half here if you missed it. In part two we head into IPO waters, how to incorporate AI into your products, the best way to drive employee performance, pricing models, and much more.
Martech
DECEMBER 29, 2023
In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 29, 2023
The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, Cyber Week, are each an undeniably massive revenue driver for American companies. And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday.
SaaStr
DECEMBER 29, 2023
Dear SaaStr: How Long Should a Free Trial Be for SaaS Products? It doesn’t really matter. What I mean is, this is one of those things in SaaS that is over-analyzed, as if it will make a magical difference. The sales team will like a shorter period, often, to help them close a deal that month, to shorten sales cycles. This is the real reason you often see 14 day (vs 30 day) trials — it helps the sales team.
Search Engine Land
DECEMBER 29, 2023
Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2023 that were contributed by our fantastic group of Subject Matter Experts.
The Digital Technology
DECEMBER 29, 2023
It must have scared you when the graphics card driver was installed, and your screen went black. While the power light was on, the screen was blank. Though the large black screen prevents clicking, the white mouse pointer is still … How to Fix Black Screen After Installing Graphics Card Driver?
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Sales Hacker
DECEMBER 29, 2023
What better way to cap off the year 2023 than with some. Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. This week, however, is full of hot takes. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us?
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