Fri.Nov 22, 2024

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2 Simple Edges Anyone Can Get in Sales. And Pull Ahead of the Pack.

SaaStr

Want to know how to be better than 95% of the world in SaaS sales? Honestly it’s easy. Or at least, it’s plain and simple. If you’re truly willing to put in the work. The 2 simple edges in sales: #1. Be a True Product Expert 95% of the sales reps I talk to don’t even really understand the products they are selling. How can I integrate it into my stack?

Pitch 122
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The Future of Sales Enablement

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM 107
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Trending Sources

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AI is ringing in big holiday shopping changes

Martech

Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said Romain Lerallut, VP and head of Criteo’s AI Lab. “We used to call it machine learning. One thing I’ve been amazed by over the last couple of years is the speed — it’s like a hockey stick — so everything I say today might be obsolete by tomorrow.

Retail 111
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5 Steps for Sales Process Improvements

Anthony Cole Training

Many companies monitor their pipeline opportunities with the use of a CRM in order to have information about the opportunities being created by the sales team.

Process 239
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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10 Ways to Use AI for Sales Lead Generation

Hubspot

Before starting my career in marketing, I worked in business development. I had some of the best times and work experiences during those years. But, oof, I don‘t need to tell you how challenging life in sales can be. For every exhilarating win — yay, you closed a deal — there’s an all too humbling loss. Boo, you were ghosted by a prospect you thought for sure would convert.

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How B2B CMOs Manage & Hire Agencies – A Discussion with Matt Heinz and Katie Hollar at Clutch

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch. They tackled the essentials of building agency partnerships that drive real results.

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More Trending

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Speaking About PIPs. Posted on November, 2024

Partners in Excellence

Yeah, yeah, I know you are thinking, “What a downer Dave! Can’t you write about something more inspiring like plummeting win rates… ?” I don’t know if it’s the time of year, you know a kind of “out with the bad” mindset, or a reflection of something else, but I’ve been involved in a number of discussion about PIPs—Performance Improvement Plans.

Represent 126
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Digital Transformation in Manufacturing: The Role of E-Signatures

G2

E-signatures are essential for the manufacturing industry. Learn how digitizing signing processes can transform supply chain processes, meeting manufacturing demands.

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6 steps to help improve your customer experience with AI

Martech

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici

Customers 126
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How to Strengthen Visitor Security in the Workplace

G2

We go to great lengths to secure our software — from business-owned devices to carefully choosing CRMs for collecting and storing customer data. But did you know something as simple as a paper visitor book can undermine all those strategic choices?

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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DOJ pushing the sale of Chrome sparks industry debate over web’s future

Martech

Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.

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Great Customer Service Has No Incremental Cost

The Advantexe Advisor

One of the primary tenets of Advantexe’s Business Acumen training programs is that in order to be successful, a business must choose an aspirational value proposition for its customers and be the best at it in its market. There are only three different types of aspirational value propositions; Product Leadership (best product), Operational Excellence (lowest price), or Customer Intimacy (best customer relationships).

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Marketers discuss what it takes to succeed with intent data

Martech

Intent data comes in many flavors, including first-party and third-party data. It can help you optimize your content strategy and identify high-value prospects. But some of the vendors selling third-party intent data tend to over-promise on what it can do. Third-party intent data (like many types of data) can lack timeliness, accuracy and can misinterpret online activities as buying interest.

B2B 113
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Dear SaaStr: What is your best experience as an entrepreneur?

SaaStr

The team. This is what really matters. It’s been 18 (!) years since I joined my first-startup. I still have many strong bonds to that team. One of my bosses is my subtenant, both are great mentors to this day. It’s been 14 (!) years since I co-founded my first startup. My co-founder and I didn’t really know each other before then, but we are close to this day.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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6 steps to help improve your customer experience with AI

Martech

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici

Customers 111
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Freelancer vs. Entrepreneur: How Jim Huffman, CEO and Founder of GrowthHit, Went from Freelancer to Owner of a 7-Figure Agency [+ Tips for Aspiring Entrepreneurs]

Hubspot

If you’re wondering what the secret formula is for going from freelancer to entrepreneur, then building a thriving business model, then achieving goals for that business, I’d say to just ask Jim Huffman. Huffman, the CEO and Founder of GrowthHit , knows how to own his lanes. From owning a high-performance agency that focuses on web design and optimization , growth marketing , and creative services to being a bestselling author of The Growth Marketer’s Playbook , he’s truly got his formula for su