Partners in Excellence

JANUARY 24, 2024

AI offers tremendous promise to help sellers become much more efficient. A lot of the tasks that take seller time can be more effectively handled with AI tools. Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. We can, for instance, ask it for issues facing certain roles. We can ask it to look at certain industries/markets, or types of companies.

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Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated AI and ML into their platforms to drive segmentation and predictive analytics, but the rapid growth of generative AI has opened the door to many new possibilities. One area of particular interest is ideation and content creation for text and images.

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Search Engine Land

JANUARY 24, 2024

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale. We will use Screaming Frog to identify images with missing alt text across a website.

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Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024. The problem Knowledge Buddy sets out to solve is the difficulty of finding and synthesizing fragmented information scattered across different siloes in the enterprise both for staff who need it to do their jobs and for customers using sel

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

SaaStr

JANUARY 24, 2024

So sometimes steady and even is the right path. SproutSocial is one of those. Founded back in 2010, it had steady growth to $100m ARR, IPO’d quietly in 2019, then has grown 30%+ annually every year since. That’s compounded to $360m in ARR today, and a market cap of $3.4 Billion, so about 9x ARR. Far better than the average public SaaS company.

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Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of

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Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. Trust some guys obsessed with visual thinking to be early adopters.

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Search Engine Land

JANUARY 24, 2024

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Scammer trick consumers by impersonating the targeted brand’s domain and ad copy.

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Salesforce

JANUARY 24, 2024

Silos happen. Even when different design teams work on the same products, using the same tools and design system, it takes effort to be consistent about collaboration. When teams don’t work together, it can affect how a customer or end user experiences your product. How do you get busy co-workers to be more intentional about cross-team engagement? As members of the DesignOps team within product UX at Salesforce, we’re dot connectors and bridge builders.

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Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.

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Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

JANUARY 24, 2024

LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences? A lookalike audience allows your ads to reach new individuals who are likely interested in your business because they share similar characteristics with your existing customers.

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Membrain

JANUARY 24, 2024

When I started playing golf about four years ago, I was intrigued by a technique called the “single plane swing.” Challenging the mainstream is a core value for me, so I liked the idea of a non-traditional way to get good at the sport.

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Search Engine Land

JANUARY 24, 2024

TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more opportunities to place ads in the middle of clips, known as mid-roll ads. These mid-roll ads often lead to higher completion and engagement rates. First look. The new upload option was first spotted by social media consultant, Matt Navarra.

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Adaptive Business Services

JANUARY 24, 2024

Let’s first start with a little background. Dating back to 1977, my entire career was as a B2B sales rep or I was managing a B2B sales team. As a salesperson, I was first introduced to the predecessor of today’s Nimble CRM … the tickler file. For those who may not be familiar with this system, it was a “shoebox” with 12 monthly separators and 31 day separators.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Search Engine Land

JANUARY 24, 2024

Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across Facebook and Instagram.

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Salesforce

JANUARY 24, 2024

Ask a sales pro if they want to do some cold calling, and you’ll likely get some form of, “Do I have to?” For many, the idea of calling a stranger out of the blue isn’t so appealing. But mastering the art of the cold call can spell sales success, and it doesn’t have to be painful. This guide will explain the nuts and bolts of cold calling, including my favorite frameworks for approaching calls and some script templates you can start practicing with right now.

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Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category perf

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SalesProInsider

JANUARY 24, 2024

“How are you today?” “Sorry to hear about the Packer’s loss last weekend, what was your highlight of the season?” “How has your day been so far in the new location?” “How are the kids?” What do you think about those questions? Maybe you’re thinking, “Oh, the dreaded small talk!” Well, “small talk” is only small if you make it so. You see, each of those questions can be a powerful STARTER to a fuller sales conversation…if you guide the conversation in that direction.

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Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

SalesLoft

JANUARY 24, 2024

Setting goals is such a common activity. We do it in our work and personal lives. With so much experience it’s surprising that we are all not experts in achieving them. As a sales manager or revenue leader, the dilemma is not in establishing the goal, but in the setting, checking and adjusting them to ensure success. So let’s start with the basics.

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RAIN Group

JANUARY 24, 2024

If you're part of a sales enablement team, you know the pressure that comes with shaping a sales force into a team of top performers. To facilitate this transformation, a well-thought-out sales training program is essential. And when it comes to the logistics of running a successful program, there are a lot of moving pieces you must attend to. Here's a helpful summary (and checklist) to ensure you launch a training program that isn't just good, but exceptional.

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