Iannarino
MARCH 22, 2024
If you want to improve your ability to sit across from leaders who you hope to help, you will need to recognize they have an easier time understanding outcomes (holes) and are bored by solutions (drills).
Search Engine Land
MARCH 22, 2024
Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,” a Google spokesperson told Search Engine Land. In May 2023, Google opened up a Search Labs section for searchers to opt in to see and use the Google SGE results, that contained AI overviews.
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SaaStr
MARCH 22, 2024
So Redpoint Ventures published some of the slides they recently presented to their Limited Partners (their own investors) here. There’s a ton of good data there, but this one slide stood out to me, because it was put together in a really clear fashion, better than other data sources I’ve seen. And what it says is that even though Seed stage investing remains arguably as strong as ever … Series A hasn’t bounced back.
Martech
MARCH 22, 2024
Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said Itai Cohen, SVP marketing and strategy at Digital Turbine. Now Privacy Sandbox for Android is coming down the road. Digital Turbine, a platform for programmatic and bespoke mobile advertising, has been around since 1998 (it started out as Mandalay Digital).
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
MARCH 22, 2024
The path to Cheif Revenue Officer (CRO) is different for many people. Tracy Young , CEO and co-founder at TigerEye, sits down with three CROs to talk about how they navigated the journey to revenue leader. Jane Kim, former CRO of CircleCl, Laurabeth Harvey, President of Field Operations at Lattice, and Erica Anderson, Notion’s CRO, all share the key decisions or events that shaped their careers.
Martech
MARCH 22, 2024
As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
MARCH 22, 2024
Dear SaaStr: How Can I Convince My Investor We’ll Double Their Investment By The Next Round? It may be an odd & unusual question — but I think it’s a good one. If you are a VC / private investor, there’s a key meta question: why invest now ? Because, at the same price … later is always better. Time always decreases risk.
Search Engine Land
MARCH 22, 2024
You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic.
SaaStr
MARCH 22, 2024
Dear SaaStr: How Do You Handle Customers That Want to Build It In-House? Be “Cool”. What I mean is, we all go through this, at least, a lot of us. When you first build a start-up, it’s often feature-poor, with little-to-no brand. Internal IT teams sometimes think they can built it themselves. And we’re even seeing a bit of renaissance here again, as many try to build apps on ChatGPT and OpenAI themselves instead of through an established, pre-AI vendor.
Search Engine Land
MARCH 22, 2024
With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Partners in Excellence
MARCH 22, 2024
Preface: “Yo dudes and dudettes… ,” in reading this I learned something new about Spence Wixom. I learned he is a surfer and that he was hitting the waves just about 30 miles north of where I was trying to hit the waves… Wish I had known back then, we could have had some great conversations waiting for the right wave. More seriously, Spence is one of a small number of people I include in my “kitchen table board of directors.
Search Engine Land
MARCH 22, 2024
Bing Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, is now fully live for all users. Microsoft announced today that all users can now access Deep Search within Bing Search by clicking on the Deep Search button at the top of the search results page. Bing Deep Search was originally announced in December 2023 as a search engine that goes deeper on your queries using Bing’s index and GPT-4 to give you more tailored
Partners in Excellence
MARCH 22, 2024
Preface: Sheevaun Thatcher is a well known leader in the Rev Ops community. We were talking about this series, I said, “I’d really love your views on this, but you aren’t a ‘seller.'” Sheevaun quickly corrected me, “Dave everyone sells, every day!” This is such an important concept for everyone, yet too often we forget it.
Search Engine Land
MARCH 22, 2024
Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to build PMax integrations more easily. Why we care. For developers working on PMax integration, this guide consolidates all necessary information into one convenient location. Additional improvements.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Partners in Excellence
MARCH 22, 2024
Preface : Orrin Broberg has such a diverse and fascinating background in selling. He has worked in some of the largest organizations through starting his own companies. Whenever, I talk to Orrin, he is deeply thoughtful about all the business, strategy, leadership, growth issues that arise in our conversations. But the thing that’s always struck me is is deep involvement, in support of his teams, with the customers.
PandaDoc
MARCH 22, 2024
Due diligence is an in-depth examination of a target company’s financial, legal, and operational aspects. It provides decision-makers with empirical insights to navigate through mergers and acquisitions (M&As) and other business transactions. To keep all your assets safe and sound during due diligence, you need a robust solution for secure document management.
Partners in Excellence
MARCH 22, 2024
Preface: For those of you who are fortunate enough to know Maddy Goldberg , you might be asking yourself, “I didn’t think Maddy was a sales person… ” In reality, everyone sells! We are always trying to get others to buy into our ideas or strategies, to do things that are important to achieving our goals, to change and move forward.
Martech
MARCH 22, 2024
Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us in a different direction. Many businesses, facing economic pressure, prioritize short-term gains over long-term brand health.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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