Mon.Aug 19, 2024

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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.

B2B 116
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Mastering the Sales Cycle: Beyond Cold Calling for B2B Success

Iannarino

Are you focusing too much on cold calls and neglecting the rest of the sales cycle that can make or break your deals?

Cold Call 286
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Trending Sources

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How to identify high-churn personas in B2B and mitigate their risk

Martech

Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com had to let go of staff. In this case, it was 15 people, which is about 40% of the headcount. These posts are met with a wide range of emotions, which is understandable. I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual.

B2B 118
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Google Ads removes Audience Recommendations

Search Engine Land

Google Ads officially eliminated the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting specific audiences. Why we care. The removal of audience recommendations from Google Ads’ Insights tab forces advertisers to take a more hands-on approach to audience targeting. Impact on advertisers.

Campaign 104
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Transitioning to a headless CMS: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Territory 109
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Google apologizes to advertisers for major Shopping Ads glitch

Search Engine Land

Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in its aftermath.

Trust 94

More Trending

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What winning video advertising creative looks like in 2024

Search Engine Land

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally reshaped by human behavior and social content. Let’s explore the powerful forces driving its continuous transformation. The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quic

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Secure AI Improves Efficiency and Customer Trust

Salesforce

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. However, increased AI workloads come with important security and privacy considerations. Businesses can benefit from AI in a secure way with the Einstein 1 Platform. Its built-in Einstein Trust Layer addresses security concerns by ensuring robust data security, privacy compliance, transparent AI operations, strict access controls, and comprehensive aud

Trust 92
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The billion-dollar one-person SEO agency: Fiction or the future?

Search Engine Land

Sam Altman, cofounder of OpenAI, is in a betting pool with other tech CEOs. The bet is simple. What the first year will be for a one-person billion-dollar company? This article will examine whether a billion-dollar, one-person SEO agency can emerge. Is it pure fiction or is it the future? What Altman said If we look at what Sam Altman said, he initially stated that we would see the emergence of 10-person billion-dollar companies soon.

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Mastering the Art of Cold Calling: A Comprehensive Guide to Boosting Your Success Rate

Hubspot

Some might say cold calling is dead. However, it's far from the truth. Is it harder than it used to be? Yes. Is it completely dead? No. I still talk to teams today, converting at a high rate by leveraging cold calling. Yet, when I work with some teams I notice that they aren't making any calls. Why? It's because of the fear of rejection. Fear of rejection is why people believe cold calling is dead and avoid doing it.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Thinking Outside The “Box”

Partners in Excellence

Recently, I attended a conference. I sat with a group focused on GTM strategies and how they were structuring their strategies to drive growth. A few of the panelists started showing organization charts, discussing how they were restructuring their organizations to improve results. Each chart showed hierarchies of boxes, each with a functional name.

GTM 138
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Mastering Sales Funnels: How Building Effective Funnels Can Transform Lead Management and Boost Sales

Sales Pop!

In the evolving digital landscape of 2024, sales funnels are more than just a buzzword—they’re a strategic necessity. As businesses strive to convert potential customers into loyal clients. The role of a well-crafted sales funnel has become increasingly vital. Sales funnels provide a structured approach to managing leads and driving conversions.

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Dear SaaStr: I Have a Good Job But Am Not That Happy. Should I Threaten To Quit If It Doesn’t Get Better?

SaaStr

Dear SaaStr: I Have a Good Job But Am Not That Happy. Should I Threaten To Quit If It Doesn’t Get Better? If you’re unhappy at work, should you threaten to quit? I think you can do it once. Once. If you are truly a top performer, top 10%, folks will react. You may even get a raise. In fact, this is one of the easiest ways to get a raise in a BigCo.

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Balancing Human Judgment and AI in Performance Reviews

G2

Learn how to balance human judgment and AI in performance reviews. Discover strategies for integrating AI tools while strengthening human connections.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The Top 3 Pieces of Advice for a First Time VP of Sales

SaaStr

Dear SaaStr: What Are Your Top 3 Pieces of Advice for a Young, First Time VP of Sales? I’m Just Turning 30 A few top mistakes I see with first-time stretch VPs of Sales. 1. Don’t lower the bar on hiring. The clock may be ticking to get some AEs and SDRs in the door, but you are still better off making sure whomever you hire is truly strong enough.

Sales 120
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How to Run Inclusive Meetings in a Diverse Workplace

G2

Workplaces today are becoming more diverse than ever before, bringing together a rich tapestry of cultures, backgrounds, and perspectives.

Meeting 102
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5 Things You Need to Know about Devaluation

The Advantexe Advisor

Many of the blogs I write are based on real-world content that Advantexe is creating for our global clients. This week, we are launching a brand-new business acumen simulation on the topic of devaluation. The reason we are building this simulation is to help global leaders understand what devaluation is and what they can do about it in the short term and long term.

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Guidance and Best Practices for Implementing AI Within Your Contract Management

G2

Explore best practices for implementing AI in contract management. Discover how CLM software will enhance efficiency and accuracy in your processes.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Canva Reviews 2024: What Do G2 Users Think?

G2

Check out user-generated Canva reviews on G2 to evaluate the software's benefits, features, pros, cons, and pricing to stay ahead of key market contenders.

Price 59