Iannarino

AUGUST 19, 2024

Are you focusing too much on cold calls and neglecting the rest of the sales cycle that can make or break your deals?

Cold Call 257

Cold Call B2B Sales 257

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.

B2B 111

B2B Objectives and Key Results Campaign Contact 111

Partners in Excellence

AUGUST 19, 2024

Recently, I attended a conference. I sat with a group focused on GTM strategies and how they were structuring their strategies to drive growth. A few of the panelists started showing organization charts, discussing how they were restructuring their organizations to improve results. Each chart showed hierarchies of boxes, each with a functional name.

GTM 138

GTM Account management Presentation CRM 138

Martech

AUGUST 19, 2024

Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com had to let go of staff. In this case, it was 15 people, which is about 40% of the headcount. These posts are met with a wide range of emotions, which is understandable. I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual.

B2B 116

B2B Contract Consult Price 116

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Search Engine Land

AUGUST 19, 2024

Google Ads officially eliminated the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting specific audiences. Why we care. The removal of audience recommendations from Google Ads’ Insights tab forces advertisers to take a more hands-on approach to audience targeting. Impact on advertisers.

Campaign 104

Campaign Engineering Growth Process 104

Martech

AUGUST 19, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Territory 98

Territory Technology Technology Presentation 98

Martech

AUGUST 19, 2024

Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their traffic. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible. Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the h

Click Through Rate 105

Click Through Rate Referrals Finance Engineering 105

SaaStr

AUGUST 19, 2024

Dear SaaStr: What Are Your Top 3 Pieces of Advice for a Young, First Time VP of Sales? I’m Just Turning 30 A few top mistakes I see with first-time stretch VPs of Sales. 1. Don’t lower the bar on hiring. The clock may be ticking to get some AEs and SDRs in the door, but you are still better off making sure whomever you hire is truly strong enough.

Sales 117

Sales 117

Search Engine Land

AUGUST 19, 2024

Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in its aftermath.

Trust 94

Trust Clients Growth Product 94

Salesforce

AUGUST 19, 2024

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. However, increased AI workloads come with important security and privacy considerations. Businesses can benefit from AI in a secure way with the Einstein 1 Platform. Its built-in Einstein Trust Layer addresses security concerns by ensuring robust data security, privacy compliance, transparent AI operations, strict access controls, and comprehensive aud

Trust 92

Trust Customers Campaign Represent 92

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally reshaped by human behavior and social content. Let’s explore the powerful forces driving its continuous transformation. The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quic

User Experience 102

User Experience Technology Technology Product 102

G2

AUGUST 19, 2024

Learn how to balance human judgment and AI in performance reviews. Discover strategies for integrating AI tools while strengthening human connections.

Networking 105

Networking 105

Search Engine Land

AUGUST 19, 2024

Sam Altman, cofounder of OpenAI, is in a betting pool with other tech CEOs. The bet is simple. What the first year will be for a one-person billion-dollar company? This article will examine whether a billion-dollar, one-person SEO agency can emerge. Is it pure fiction or is it the future? What Altman said If we look at what Sam Altman said, he initially stated that we would see the emergence of 10-person billion-dollar companies soon.

Account management 84

Account management Clients Gaming Drivers/motivators 84

G2

AUGUST 19, 2024

Workplaces today are becoming more diverse than ever before, bringing together a rich tapestry of cultures, backgrounds, and perspectives.

Meeting 102

Meeting Networking Product 102

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Hubspot

AUGUST 19, 2024

Some might say cold calling is dead. However, it's far from the truth. Is it harder than it used to be? Yes. Is it completely dead? No. I still talk to teams today, converting at a high rate by leveraging cold calling. Yet, when I work with some teams I notice that they aren't making any calls. Why? It's because of the fear of rejection. Fear of rejection is why people believe cold calling is dead and avoid doing it.

Cold Call 74

Cold Call Objection handling Follow-up Technique 74

The Advantexe Advisor

AUGUST 19, 2024

Many of the blogs I write are based on real-world content that Advantexe is creating for our global clients. This week, we are launching a brand-new business acumen simulation on the topic of devaluation. The reason we are building this simulation is to help global leaders understand what devaluation is and what they can do about it in the short term and long term.

Government 74

Government Territory Launch Clients 74

G2

AUGUST 19, 2024

Explore best practices for implementing AI in contract management. Discover how CLM software will enhance efficiency and accuracy in your processes.

Contract 59

Contract Process Networking 59

Sales Pop!

AUGUST 19, 2024

In the evolving digital landscape of 2024, sales funnels are more than just a buzzword—they’re a strategic necessity. As businesses strive to convert potential customers into loyal clients. The role of a well-crafted sales funnel has become increasingly vital. Sales funnels provide a structured approach to managing leads and driving conversions.

E-commerce 52

E-commerce Objectives and Key Results Sales CRM 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Price

G2

AUGUST 19, 2024

Check out user-generated Canva reviews on G2 to evaluate the software's benefits, features, pros, cons, and pricing to stay ahead of key market contenders.

Price 59

Price 59