Iannarino
JUNE 12, 2024
You want to make more money in your role in B2B sales. Maybe you are motivated by money, or maybe you want to provide more for your family. Whatever the reason, you need to be careful about the advice you take when it comes to accomplishing your financial goals. Here are a number of things that sound good but may harm your ability to make more money.
Martech
JUNE 12, 2024
This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.
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Sales Hacker
JUNE 12, 2024
Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has since held leadership roles in nearly all aspects of GitHub’s enterprise business.
SaaStr
JUNE 12, 2024
So this past quarter was a big one for Salesforce. For the first time ever, it projected next year, growth would fall to the single digits, to as low as 7%. The markets reacted strongly, driving down the stock as much as 20%. Salesforce is a more profitable, leaner entity than it was a few years back. It’s reacted to activist shareholder pressure, and changes in the market.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
G2
JUNE 12, 2024
Discover the latest marketing technology trends for 2024, from automation to AI adoption, based on the latest G2’s exclusive state of MarTech report.
SaaStr
JUNE 12, 2024
So there’s one clear source of unhappiness in SaaS hiring. Folks want to join “hot” startups, at least some do. But do they know what they are signing up for? The 2021 Boom was an odd time. Hot startups were the easier jobs. 1000+ Unicorns were born, flooded with capital, sales efficiency didn’t matter, and buyers were buying SaaS products at a rate we hadn’t seen before.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JUNE 12, 2024
Dear SaaStr: Do Shares Get “Forward Vested in an Acquisition? Stock vesting is accelerated very rarely in an acquistion. In 95%+ of cases, the acquirer wants folks to keep vesting just as before — or more so. Even where the option agreements or bylaws or other legal documents require it, acquirers often require those agreements be amended, in whole or in part.
Martech
JUNE 12, 2024
This week Apple announced it was (finally) going all in on AI, adding a suite of generative AI capabilities to all its operating systems. While not unexpected, Apple’s AI push is an interesting development for two reasons. First, there are signs that some businesses are slowing AI investment because of the cost and a high rate of AI implementation failure.
Search Engine Land
JUNE 12, 2024
A short while after Google announced it would pause low-activity keywords , the Optmyzr team ran a study and got reactions from paid search experts to figure out how marketers may be affected, what shifts (if any) it would cause in advertiser management styles and what risks come with this update. The big picture. Google’s plans to automatically pause long-idle ad keywords have sparked debate among marketers – some see it as overreach, while others say it’s overdue account maintenanc
The Advantexe Advisor
JUNE 12, 2024
The business world is buzzing today with news that Apple has entered into a partnership with OpenAi to integrate OpenAi’s AI technologies into Apple’s core products. As one writer put it, “Siri is going to get really smart really quickly.” Developing innovation internally or paying for it through investments and M&A externally has become one of the most popular learning points in Advantexe’s simulation-centric Business Acumen learning programs.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
JUNE 12, 2024
In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen by over 250,000 people since being released. SparkToro Founder Rand Fishkin later wrote a clarifying article concluding that you should never focus on SEO , stating: “The only reasonable move is to invest in the sources of influence to which your audience pays attention: social accounts they follow, YouTube channels they
Membrain
JUNE 12, 2024
I think it’s strange that the sales role inside a company is often poorly defined and that the skills and abilities necessary to succeed in that role are rarely formalized. It’s a symptom, in my mind, of the fact that the sales profession is not really treated as a profession.
Search Engine Land
JUNE 12, 2024
SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of AI change is nothing new and his bet on the fact that search isn’t going away anytime soon. 1.
Adaptive Business Services
JUNE 12, 2024
If you are in sales, you know that it’s crowded out there. So many competitors. Selling has also become more complex and this is largely due to changes in buyer behaviors. Since time began, salespeople have been viewed by many buyers as a necessary evil. Now, with the internet, they are self -educating in an attempt to bypass salespeople altogether.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
G2
JUNE 12, 2024
Convertible bond is a kind of debt security that yields interest but can be converted into predetermined number of shares. Learn its types, pros and cons.
Salesforce
JUNE 12, 2024
At the core, buying and selling are social activities. Think about how much you depend on your digital neighbors — checking your social networks and online reviews — before you commit to buying something important. Even if it’s not a major purchase, other people’s opinions and experiences consciously and unconsciously factor into your buying decisions.
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