Martech
OCTOBER 24, 2024
Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases.
Sales Gravy
OCTOBER 24, 2024
On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. Amy shares her insights on how to overcome common sales obstacles and provides practical advice for improving sales performance.
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Martech
OCTOBER 24, 2024
SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. For consumers, and ultimately for brands, it’s good that SMS messages are regulated. It’s bad when customers think you are intrusive. At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand.
Sales Pop!
OCTOBER 24, 2024
Back in 2020, I wrote an article on which I’m now doing an update based on fresh information that I’ve collected. First, some background. Lifelong sales learner that I am, I’ve always been a voracious reader of selling books, posts, blogs, podcasts and the like. But over a long sales career, my best and most memorable insights have come from first-hand experiences involving real colleagues and real clients – direct experiences both good and bad.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
G2
OCTOBER 24, 2024
Learn how to publish an ebook and various stages in ebook creation to build more credibility and subject matter expertise as a renowned writer in market.
Predictable Revenue
OCTOBER 24, 2024
On this episode, we’re joined by Debra Senra, a two-time guest, to discuss the changing landscape of sales proposals in 2024. The post How To Do “Sales as a Service” with Debra Senra appeared first on Predictable Revenue.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 24, 2024
More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are. There’s also a significant difference between genders with AI training: 66% of males feel adequately trained on AI, but only 44% of females say the same.
Partners in Excellence
OCTOBER 24, 2024
I was at one of my favorite restaurants. I’ve become somewhat of a regular, they seated me at my normal table, my favorite server was waiting on me. But something was really off that evening. The restaurant wasn’t that full, the wait staff were busy, but service was really slow. My server is normally on top of things, but she was struggling.
Martech
OCTOBER 24, 2024
There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you don’t make time for your wellness, you will be forced to make time for your illness.” This also applies to marketers and martech managers who are juggling multiple campaigns, tight deadlines and ever-evolving technologies.
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