Thu.Oct 24, 2024

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Surrendering To AI….

Partners in Excellence

Every day, we see exciting new applications of AI. We all know the power of AI in helping take over administrative tasks, helping research customers, prospects, taking the tedium out of developing content or drafting emails. These tasks, which take so much of our time, and that, often, do poorly can now be done by AI. And we see daily announcements of new capabilities and uses of AI.

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Unlock the real value of genAI in martech

Martech

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases.

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Boosting Sales with Pipeline Velocity feat. Amy Franko

Sales Gravy

On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. Amy shares her insights on how to overcome common sales obstacles and provides practical advice for improving sales performance.

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AI-powered martech news and releases: October 24

Martech

More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are. There’s also a significant difference between genders with AI training: 66% of males feel adequately trained on AI, but only 44% of females say the same.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Listen….Still Listen

Sales Pop!

Back in 2020, I wrote an article on which I’m now doing an update based on fresh information that I’ve collected. First, some background. Lifelong sales learner that I am, I’ve always been a voracious reader of selling books, posts, blogs, podcasts and the like. But over a long sales career, my best and most memorable insights have come from first-hand experiences involving real colleagues and real clients – direct experiences both good and bad.

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SMS deliverability: What you need to know

Martech

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. For consumers, and ultimately for brands, it’s good that SMS messages are regulated. It’s bad when customers think you are intrusive. At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand.

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Marketers should make time for time management

Martech

There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you don’t make time for your wellness, you will be forced to make time for your illness.” This also applies to marketers and martech managers who are juggling multiple campaigns, tight deadlines and ever-evolving technologies.

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How to Publish an eBook: From Draft to Digital Success

G2

Learn how to publish an ebook and various stages in ebook creation to build more credibility and subject matter expertise as a renowned writer in market.

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How To Do “Sales as a Service” with Debra Senra

Predictable Revenue

On this episode, we’re joined by Debra Senra, a two-time guest, to discuss the changing landscape of sales proposals in 2024. The post How To Do “Sales as a Service” with Debra Senra appeared first on Predictable Revenue.

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