Mon.Oct 21, 2024

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How to align teams early with a strategic event workshop

Martech

It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event.

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What Is a Career Path? How to Create One the Right Way

G2

Navigating your career path can feel a bit like traversing the meandering yellow brick road. Dorothy took the gilded path to the Emerald City to find the Wizard of Oz, a person she believed had the power to better her life by sending her home.

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Who really owns your data? Protecting your business from agency lock-in

Martech

This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.

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Seek First To Understand….

Partners in Excellence

The 7 Habits Of Highly Effective People was originally published on August 15, 1989. Habit 5 starts with, “Seek first to understand……” It’s foundational to everything we do, whether in our business, community, or personal relationships. Yet it seems to be one of the most difficult habits to live by. And it is one of the most important habits for us to exercise in learning, growing, and achieving our objectives.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Top 7 Practical Tips for Smart Supermarket Shopping During Sales

Sales Pop!

Grocery shopping often accounts for a significant portion of most people’s household budgets. Regular trips to the supermarket can quickly add up, no matter how carefully you plan. And with the rising cost of living and the steady demand for food and household essentials, many families will find themselves looking for ways to trim expenses without sacrificing their needs.

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How to Work Online: 25 Jobs You Can Do From Anywhere

G2

Looking for online jobs? This article has 25 ideas for online work across industries that provide a steady and lucrative income. Time to get started now!

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Transform Customer Journeys and Reduce Churn with Predictive Analytics

G2

Understand the impact of predictive analytics on customer journeys and how it is driving advancements in data interpretation.

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8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before

Salesforce

Content creation and distribution has long been a pain point for marketers. New research from the Content Marketing Institute found that 54% of B2B marketing respondents lack the resources to produce quality content at scale. A similar problem exists in the B2C space: marketers are so busy churning out content that they can’t make their work repeatable, consistent or scalable.

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Google shakes up ad auction dynamics for holiday shopping

Martech

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad serves for overlapping campaigns Brings these campaigns in line with other campaign types’ auction behavior Why we care.

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