Martech

OCTOBER 21, 2024

This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.

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GTM Contract Clients Campaign 120

G2

OCTOBER 21, 2024

Navigating your career path can feel a bit like traversing the meandering yellow brick road. Dorothy took the gilded path to the Emerald City to find the Wizard of Oz, a person she believed had the power to better her life by sending her home.

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Martech

OCTOBER 21, 2024

It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event.

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Strategize Angle Territory Gaming 94

Partners in Excellence

OCTOBER 21, 2024

The 7 Habits Of Highly Effective People was originally published on August 15, 1989. Habit 5 starts with, “Seek first to understand……” It’s foundational to everything we do, whether in our business, community, or personal relationships. Yet it seems to be one of the most difficult habits to live by. And it is one of the most important habits for us to exercise in learning, growing, and achieving our objectives.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Salesforce

OCTOBER 21, 2024

Content creation and distribution has long been a pain point for marketers. New research from the Content Marketing Institute found that 54% of B2B marketing respondents lack the resources to produce quality content at scale. A similar problem exists in the B2C space: marketers are so busy churning out content that they can’t make their work repeatable, consistent or scalable.

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Campaign Launch SQL Strategic planning 59

G2

OCTOBER 21, 2024

Looking for online jobs? This article has 25 ideas for online work across industries that provide a steady and lucrative income. Time to get started now!

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G2

OCTOBER 21, 2024

Understand the impact of predictive analytics on customer journeys and how it is driving advancements in data interpretation.

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Customers Networking 64

Martech

OCTOBER 21, 2024

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad serves for overlapping campaigns Brings these campaigns in line with other campaign types’ auction behavior Why we care.

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