Sales Pop!

DECEMBER 4, 2024

It’s the final crunch time to reach sales goals by the end of the year. Don’t let the excitement of the holidays distract you into complacency. Instead, use the holiday spirit to drive you to success. Start by evaluating your preparedness for the unexpected with a plan and business insurance , then create incentives that make sense with the season, and finally, keep your work and life balanced so you don’t lose what’s most important.

Launch 207

Launch Campaign Presentation Service 207

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” But just who is “that guy”?

B2B 117

B2B B2C Entertainment Niche 117

Partners in Excellence

DECEMBER 4, 2024

This question was posed in an email I received recently. It struck me, for a number of reasons. People who know me well, sometimes ask, “Dave, why do your work so hard! You certainly don’t need the money, but you continue to be one of the busiest people I know. What causes you to keep it up? Why don’t you take more time off?” The response has been the same over all the years people have asked that question.

Sports 127

Sports Drivers/motivators Growth Promote 127

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

Objectives and Key Results 123

Objectives and Key Results Technology Technology High impact 123

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Salesforce

DECEMBER 4, 2024

Disclaimer: All statistics mentioned in this article are sourced from the 6th edition of Salesforce’s Small and Medium Business Trends Report. Every year, lots of small and medium businesses (SMBs) start with high hopes of making it in a tough market, despite facing many challenges. And, every year, we are here at Salesforce helping them stay up to date with the latest trends.

CRM 98

CRM Technology Technology Growth 98

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.

Customers 117

Customers Retail Represent Contact 117

Hubspot

DECEMBER 4, 2024

I think that we’ve all faced the music: AI is (whether we want it to or not) changing the way that we do business. And, in my humble opinion, I’m not mad at it. Its offerings have been pretty beneficial thus far. But even if you’ve accepted this fate (or maybe you’re cautiously on the fence), you’re likely part of a select group of people who are still wondering what AI is really doing to empower both small and large-scale businesses.

Service 64

Service Manufacturing Prospecting Campaign 64

Membrain

DECEMBER 4, 2024

Every sale, in the end, is a decision. To make more sales, salespeople need to understand how their customers make decisions. In order to understand how they make them, they need to understand the context in which they are making them.

Sales 126

Sales Customers 126

G2

DECEMBER 4, 2024

B2B marketing and selling have not been able to keep up with changes in buyer preferences. Despite the change in how buyers make decisions, marketing teams still focus on generating leads, and sales teams hound those leads for meetings in the belief that this is the path to revenue.

B2B 105

B2B Up-sell Sales Meeting 105

RAIN Group

DECEMBER 4, 2024

What Is Strategic Account Management? Strategic account management (SAM) is a systematic approach to managing and growing an organization's most important customers (often referred to as key accounts) to maximize mutual value and achieve mutually beneficial goals.

Account management 72

Account management Strategize Customers Sales 72

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

G2

DECEMBER 4, 2024

Focus on all parts of the marketing funnel to shape the market, advises Grammarly CMO. Learn why communication is a strategic imperative today. Read more.

Strategize 84

Strategize 84

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. At this year’s SaaStr Annual AI Summit, Akshay Sharma, Head of Pricing and Monetization at Miro , chats with a panel of experts, including Janie Lee, Head of Product at Loom , Alison Harmon, Head of Growth at OpenAI , and Carsten Holm, VP of Pricing and Monetization at Splunk, about their nuanc

Price 111

Price Growth Objectives and Key Results Cross-sell 111

G2

DECEMBER 4, 2024

Picture this: You’re scrolling through Instagram or TikTok. Suddenly, you realize that not only have you landed on a product page but also added items to your cart. Ever wonder how this happens?

Growth 59

Growth Product 59

SaaStr

DECEMBER 4, 2024

So Twilio has been on a crazy rollercoaster journey since IPO. It started off with hyper growth, then had a Covid Boost, and then growth radically slowed thereafter. And now? Growth at Twilio is re-accelerating again. And the stock is up a super impressive 51% this year! It’s not the Go-Go Days of years past, but Twilio is back. SaaS is back.

Non-Profits 107

Non-Profits Growth Price Start-ups 107

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

G2

DECEMBER 4, 2024

You can only deliver on a project when you work jointly with your team members. Sharing regular updates and collaborating across different projects make projects succeed.

59

59

Adaptive Business Services

DECEMBER 4, 2024

I don’t have any new updates to report on Nimble, although more big stuff is just around the corner, so how about a little fun? If you’ve been reading these newsletters, you know that I have been experimenting with AI. In fact, I am planning a webinar on how to leverage AI with Nimble in Q1 2025. Here’s a sneak peek! Leveraging ChatGPT to Create LinkedIn Profile Summaries I have always been a strong believer in doing research prior to engaging with a client or prospect.

CRM 62

CRM Electricity Relationship building Clients 62