Iannarino

JULY 15, 2024

Discover why clinging to outdated B2B sales strategies can hinder your business growth.

B2B 187

B2B Growth Sales 187

Search Engine Land

JULY 15, 2024

There’s a scam going on in the world of Google Maps / Google Business Profile. Competitors can move Google Map pins to a new location which can negatively impact rankings. This has been happening for several months and impacted many Google Business Profile listings. It’s easy for scammers to make this change using the Suggest an edit feature on a Google Business Profile and then editing the map location.

Customers 131

Customers 131

Partners in Excellence

JULY 15, 2024

We’re taught, and I have taught about the importance of “Need Identification.” We sophisticated discovery questions focused on probing customer needs, understanding their requirements. “Do you need these capabilities in your CRM system?” “How important is it to have these features on this machine?” “What if your new financial system enabled you to do these things?

CRM 114

CRM Gaming Presentation Technology 114

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing?

Entertainment 110

Entertainment Promote Non-Profits Engineering 110

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

Product

Martech

JULY 15, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Customers 104

Customers Objectives and Key Results Cross-sell Follow-up 104

Search Engine Land

JULY 15, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on generative AI. Every year, the annual MarTech Replacement Survey asks the marketing community about the martech solutions they replaced in the past 12 months.

Launch 92

Launch Customers 92

Search Engine Land

JULY 15, 2024

Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and sent to Meta, potentially improving ad targeting and performance measurement. The details: The “Event Coverage” feature shows the total count of browser and server events sent to Meta.

Campaign 91

Campaign Conversion 91

Martech

JULY 15, 2024

CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease).

Product 88

Product Technology Technology Closing 88

Search Engine Land

JULY 15, 2024

Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Like other GMLs in recent years, this one was short on B2B-focused updates and pointed toward more Google control and less for advertisers.

B2B 88

B2B Campaign Trust Represent 88

SaaStr

JULY 15, 2024

Dear SaaStr: What’s The Strangest Thing You’ve Learned About Entrepreneurship? To me the “strangest” thing I learned is that you get pretty darn good around Year 3–4. Almost automatically. And somewhere around Year 5 at least, if you make it that long — you know exactly what to do. I always had imposter syndrome as a CEO and founder — and still do.

91

91

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales

Martech

JULY 15, 2024

PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.

B2B 83

B2B Launch Go To Market Start-ups 83

SaaStr

JULY 15, 2024

So obvious AI is a generational change in software. Where it will exactly all go we can’t 100% predict. But there’s a general sense of the Haves and Have Nots. That the Open AIs, Microsofts and Databricks “get it”, that Nvidia is the fuel, that all the hot start-ups are AI native and still raising at unicorn valuation … and that many SaaS leaders are sort of being left in the dust.

Growth 85

Growth B2B Launch Start-ups 85

Hubspot

JULY 15, 2024

LinkedIn officially surpassed one billion users last year — yes, you read that correctly — making it one of the most (if not the most) effective, versatile resources sellers have to connect with buyers. But even though having a productive LinkedIn presence is one of the bigger “no-brainers” in sales, a lot of reps struggle to leverage the platform to its full potential.

Prospecting 66

Prospecting Process Real Estate Non-Profits 66

SaaStr

JULY 15, 2024

What is a pivot, and what makes them succeed or fail? Skyflow is a data privacy company that started with the simple premise that your personal information shouldn’t end up on the dark web. At SaaStr Europa, Skyflow’s CEO, Anshu Sharma, and COS, Rajsi Rana, shared examples of what does and doesn’t qualify as a pivot and the biggest lessons learned from over 50 investments for making a pivot successful.

GTM 72

GTM SQL Hospitality Healthcare 72

Speaker: Conrado Morlan

In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.

Product

G2

JULY 15, 2024

The cloud has now become an indispensable part of IT infrastructure for companies of all sizes. Ever wonder what it takes for cloud service providers (CSP) to stand out in the crowded cloud services landscape? Spoiler alert: It’s a lot more than just offering a suite of solutions.

Service 52

Service Networking 52

SalesHood

JULY 15, 2024

The post Boost Sales with Mutual Action Plans: Essential for the MEDDICC Framework appeared first on SalesHood.

Sales 52

Sales Process 52

Search Engine Land

JULY 15, 2024

Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Dynamic sourcing of offer details from the ad’s website URL. Predictive display of the offer most likely to convert. Support for up to 20 offers per ad, with Meta predicting which one is most likely to convert.

Click Through Rate 111

Click Through Rate Customers Promote Conversion 111

Sales Pop!

JULY 15, 2024

Want to make more sales? Pay attention to your appearance. Our post on salesperson fitness notes that the way you present yourself influences how customers see the products and services you’re showcasing—so if you look polished, they’ll think your offerings are, too. You can partly ensure that by staying in peak physical condition. However, don’t ignore the power of good salesperson attire.

Sports 52

Sports Contact Follow-up Gaming 52

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Sales Pop!

JULY 15, 2024

Want to make more sales? Pay attention to your appearance. Our post on salesperson fitness notes that the way you present yourself influences how customers see the products and services you’re showcasing—so if you look polished, they’ll think your offerings are, too. You can partly ensure that by staying in peak physical condition. However, don’t ignore the power of good salesperson attire.

Sports 52

Sports Contact Follow-up Gaming 52