Iannarino

JULY 15, 2024

Discover why clinging to outdated B2B sales strategies can hinder your business growth.

B2B 200

B2B Growth Sales 200

Partners in Excellence

JULY 15, 2024

We’re taught, and I have taught about the importance of “Need Identification.” We sophisticated discovery questions focused on probing customer needs, understanding their requirements. “Do you need these capabilities in your CRM system?” “How important is it to have these features on this machine?” “What if your new financial system enabled you to do these things?

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CRM Gaming Presentation Technology 127

Search Engine Land

JULY 15, 2024

There’s a scam going on in the world of Google Maps / Google Business Profile. Competitors can move Google Map pins to a new location which can negatively impact rankings. This has been happening for several months and impacted many Google Business Profile listings. It’s easy for scammers to make this change using the Suggest an edit feature on a Google Business Profile and then editing the map location.

Customers 116

Customers 116

Martech

JULY 15, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Customers 100

Customers Objectives and Key Results Cross-sell Follow-up 100

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing?

Entertainment 96

Entertainment Promote Non-Profits Engineering 96

Martech

JULY 15, 2024

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. The building blocks of martech mastery Scott Brinker has his five Ms for martech roles — marketer, modeler, maker, maestro and manager.

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Contract UX Technology Technology 95

SaaStr

JULY 15, 2024

Dear SaaStr: What’s The Strangest Thing You’ve Learned About Entrepreneurship? To me the “strangest” thing I learned is that you get pretty darn good around Year 3–4. Almost automatically. And somewhere around Year 5 at least, if you make it that long — you know exactly what to do. I always had imposter syndrome as a CEO and founder — and still do.

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Martech

JULY 15, 2024

CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease).

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Product Technology Technology Closing 84

SaaStr

JULY 15, 2024

So obvious AI is a generational change in software. Where it will exactly all go we can’t 100% predict. But there’s a general sense of the Haves and Have Nots. That the Open AIs, Microsofts and Databricks “get it”, that Nvidia is the fuel, that all the hot start-ups are AI native and still raising at unicorn valuation … and that many SaaS leaders are sort of being left in the dust.

Growth 88

Growth B2B Launch Start-ups 88

Search Engine Land

JULY 15, 2024

Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and sent to Meta, potentially improving ad targeting and performance measurement. The details: The “Event Coverage” feature shows the total count of browser and server events sent to Meta.

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Campaign Conversion 78

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

SaaStr

JULY 15, 2024

What is a pivot, and what makes them succeed or fail? Skyflow is a data privacy company that started with the simple premise that your personal information shouldn’t end up on the dark web. At SaaStr Europa, Skyflow’s CEO, Anshu Sharma, and COS, Rajsi Rana, shared examples of what does and doesn’t qualify as a pivot and the biggest lessons learned from over 50 investments for making a pivot successful.

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GTM SQL Hospitality Healthcare 76

Search Engine Land

JULY 15, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on generative AI. Every year, the annual MarTech Replacement Survey asks the marketing community about the martech solutions they replaced in the past 12 months.

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Launch Customers 78

Hubspot

JULY 15, 2024

LinkedIn officially surpassed one billion users last year — yes, you read that correctly — making it one of the most (if not the most) effective, versatile resources sellers have to connect with buyers. But even though having a productive LinkedIn presence is one of the bigger “no-brainers” in sales, a lot of reps struggle to leverage the platform to its full potential.

Prospecting 65

Prospecting Process Real Estate Non-Profits 65

Search Engine Land

JULY 15, 2024

Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Like other GMLs in recent years, this one was short on B2B-focused updates and pointed toward more Google control and less for advertisers.

B2B 76

B2B Campaign Trust Represent 76

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

G2

JULY 15, 2024

The cloud has now become an indispensable part of IT infrastructure for companies of all sizes. Ever wonder what it takes for cloud service providers (CSP) to stand out in the crowded cloud services landscape? Spoiler alert: It’s a lot more than just offering a suite of solutions.

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Service Networking 52

Sales Pop!

JULY 15, 2024

Want to make more sales? Pay attention to your appearance. Our post on salesperson fitness notes that the way you present yourself influences how customers see the products and services you’re showcasing—so if you look polished, they’ll think your offerings are, too. You can partly ensure that by staying in peak physical condition. However, don’t ignore the power of good salesperson attire.

Sports 52

Sports Contact Follow-up Gaming 52

SalesHood

JULY 15, 2024

The post Boost Sales with Mutual Action Plans: Essential for the MEDDICC Framework appeared first on SalesHood.

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Sales Process 52

Sales Pop!

JULY 15, 2024

Want to make more sales? Pay attention to your appearance. Our post on salesperson fitness notes that the way you present yourself influences how customers see the products and services you’re showcasing—so if you look polished, they’ll think your offerings are, too. You can partly ensure that by staying in peak physical condition. However, don’t ignore the power of good salesperson attire.

Sports 52

Sports Contact Follow-up Gaming 52

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Martech

JULY 15, 2024

PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.

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B2B Launch Go To Market Start-ups 78