Anthony Cole Training
JUNE 14, 2024
Most sales managers say that one of their greatest challenges is their ability to motivate and set goals for their salespeople. If a sales manager can figure out what makes their people “tick,” they can better help them hit their goal numbers. Sales motivation seems like hard work because salespeople often value different things. There are, however, several steps a sales manager can take to establish a motivating environment.
Martech
JUNE 14, 2024
Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder this flow. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.
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Partners in Excellence
JUNE 14, 2024
We live in a world of “discomfort.” And our natural tendencies are to actively avoid or escape discomfort or uncomfortable situations. Our discomfort tends to arise when things aren’t happening the way we expected them to happen. We expect a certain response or reaction in a conversation, and we get something entirely different from what we may have wanted or hoped for.
Search Engine Land
JUNE 14, 2024
Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend advertisers toward more automated payment methods better suited for scaling ad investment. Details. Impacted advertisers will only be allowed to use bank-based payment options going forward: Monthly Invoicing (Google’s recommended approach) with 30-day pay
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Iannarino
JUNE 14, 2024
Discover the overlooked factors that could be the key to doubling your sales wins.
Martech
JUNE 14, 2024
The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. Everybody’s doing it This week at PegaWorld I heard a lot about Pega’s Knowledge Buddy, an assistant trained on an organization’s own data and also plugged into an LLM, in this case Ope
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JUNE 14, 2024
Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people. 1. Warm it up The first rule of cold emailing? Avoid it if you can.
Search Engine Land
JUNE 14, 2024
Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search. What it means. When it comes to AI in Search, Google will continue to take thoughtful risks, test extensively and quickly respond to any problems, Reid said during an all-hands meeting last week, CNBC reported.
The Advantexe Advisor
JUNE 14, 2024
The question from one of our participants was very straightforward and something I thought would be easy to answer. Yesterday while conducting a Business Leadership workshop for a global audience we had a module on “Stakeholder Mapping.” This is a core module in our content library and it is used to build skills and capabilities in a digital simulation workshop and then of course back on the job.
Search Engine Land
JUNE 14, 2024
As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences. This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
G2
JUNE 14, 2024
While investors have long leveraged traditional data sources – financial statements, earnings reports, and economic indicators – they have increasingly layered on alternative data.
Search Engine Land
JUNE 14, 2024
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. The big picture. Pinterest is investing heavily in generative AI capabilities for more engaging, personalized ad formats and automating campaign optimization. What’s new. Pinterest is launching an “Ad Labs” innovation program to test prototypes like: Personalized background generation using its visual search AI to create aesthetically tailo
Sales Pop!
JUNE 14, 2024
The food and beverage industry is an oversaturated market. Because of its rapid evolution, technology plays a crucial role in shaping the industry. That’s why more F&B tech startups are emerging to push the boundaries with modern solutions and elevate people’s food and beverage consumption. Today, many F&B tech players cater to the growing demands for sustainability, efficiency, and personalized experiences.
Search Engine Land
JUNE 14, 2024
Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated to helping individuals and organizations adopt best practices to ease project management burdens.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
The Digital Technology
JUNE 14, 2024
Successful website migration is crucial for growth marketing agencies to maintain and even raise organic traffic and well-earned search engine rankings. In the end, your website is the digital cornerstone that upholds your agency’s online presence and expansion plan.
Search Engine Land
JUNE 14, 2024
Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds in Merchant Center. How it works. Google uses structured data markup on merchant websites to automatically extract up-to-date product information like titles, pricing, availability and images. The big picture. The automated feeds aim to reduce the work required to keep product listings current as assortment and pricing changes – a challenge with traditional fe
The Digital Technology
JUNE 14, 2024
In the digital age, the manner we learn and teach has substantially converted. Traditional school rooms are no longer the sole approach of education.
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