Iannarino

JUNE 17, 2024

Learn how to navigate and thrive in a soft economy with proven sales strategies.

Sales 278

Sales 278

Partners in Excellence

JUNE 17, 2024

Have you ever noticed how the way we work with ChatGPT and other LLMs tends to mirror so many of our customer and internal conversations? Too often, it might be similar to talking with a very knowledgeable person who is unengaged, uncaring, aloof. The typical conversation with a LLM is very one sided. It’s not very interested in us, it seems to be in a rush, as if it has someone or something more important to work with.

Conversion 139

Conversion Closing Customers Process 139

Martech

JUNE 17, 2024

Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.

Trust 117

Trust B2B Non-Profits Government 117

SaaStr

JUNE 17, 2024

Dear SaaStr: Who Drafts the Term Sheet, The Entrepreneurs or the VC? It depends who is selling and who is buying. In the old days, and still mostly commonly today, term sheets only came from VCs. Founders were almost always selling. Well, almost always. But even in the Old Days, the hottest of start-ups made up the terms. Microsoft took one venture investor, sold them only 5%, and named the terms: The Venture Capitalist Microsoft Allowed To Invest Early Today, it’s still the case.

Legal 117

Legal Finance Up-sell Start-ups 117

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

JUNE 17, 2024

Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.

Consult 115

Consult Clients Start-ups Drivers/motivators 115

Search Engine Land

JUNE 17, 2024

Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital landscape. Why it matters. Reddit said that 2 in 3 users would purchase a product after seeing an ad on the platform, indicating it is a key platform during the consumer buying journey for product/brand decisions.

Conversion 92

Conversion Real Estate Represent Campaign 92

Search Engine Land

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i

Retail 80

Retail Drivers/motivators Conversion Closing 80

Martech

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i

Retail 105

Retail Drivers/motivators Conversion Closing 105

Hubspot

JUNE 17, 2024

Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. This story was originally published in 2021 and updated with new data. Trendster Michael Martocci went to school to study finance. Instead, he ended up with a side project that would eventually make him millions. “My buddy and I wanted to get custom flags and shirts made to promote a location-based social media network that we were building on campus, and it just seemed super expe

Finance 78

Finance Clients Start-ups Gaming 78

Understanding the Sales Force

JUNE 17, 2024

On Father’s Day I found myself thinking about how our son has grown from a little boy to a 22-year-old man. Back then, he was in awe: Of how strong I was; but now he is significantly stronger than me and does the heavy lifting Of how hard and far I could throw a baseball; but now he throws it three times further than I can and at twice the speed O how I knew everything; but now he knows more about more topics than I can fathom About my ability to easily navigate lane switches, turns and p

Real Estate 69

Real Estate Consult Pipeline Sales 69

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Hubspot

JUNE 17, 2024

Salespeople often talk about using video, but most of them are afraid of it. Video can help you stand out from the crowd and differentiate yourself from other sellers — but it can be intimidating in the beginning. I mean, it's uncomfortable enough talking into a camera lens by yourself, much less knowing people will watch the video and judge your ability to talk to the lens.

Pipeline 74

Pipeline Referrals Objection handling Sales 74

G2

JUNE 17, 2024

Small business owners can integrate digital work order tools into their tech stacks to streamline operations and delegate repairs and upkeep tasks.

Networking 59

Networking 59

Search Engine Land

JUNE 17, 2024

There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak , but there are also pieces of content that are so powerful, useful and memorable that just a single piece can propel a business forward.

Promote 89

Promote Angle Product Process 89

G2

JUNE 17, 2024

Imagine crossing off every planned action item on your to-do list, only to realize you're still miles away from your desired outcomes. Sound familiar? Crafting an objectives and key results (OKR) plan that's both realistic and impactful is challenging.

Objectives and Key Results 59

Objectives and Key Results Networking Product 59

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Search Engine Land

JUNE 17, 2024

Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial.

Government 88

Government Legal Represent Engineering 88