Iannarino

JUNE 17, 2024

Learn how to navigate and thrive in a soft economy with proven sales strategies.

Sales 247

Sales 247

Martech

JUNE 17, 2024

Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.

Trust 120

Trust B2B Non-Profits Government 120

Partners in Excellence

JUNE 17, 2024

Have you ever noticed how the way we work with ChatGPT and other LLMs tends to mirror so many of our customer and internal conversations? Too often, it might be similar to talking with a very knowledgeable person who is unengaged, uncaring, aloof. The typical conversation with a LLM is very one sided. It’s not very interested in us, it seems to be in a rush, as if it has someone or something more important to work with.

Conversion 109

Conversion Closing Customers Process 109

Martech

JUNE 17, 2024

Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.

Consult 117

Consult Clients Start-ups Drivers/motivators 117

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Search Engine Land

JUNE 17, 2024

Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital landscape. Why it matters. Reddit said that 2 in 3 users would purchase a product after seeing an ad on the platform, indicating it is a key platform during the consumer buying journey for product/brand decisions.

Conversion 113

Conversion Real Estate Represent Campaign 113

Martech

JUNE 17, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

SQL 110

SQL Technique Government Technology 110

Martech

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i

Retail 107

Retail Drivers/motivators Conversion Closing 107

Search Engine Land

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i

Retail 98

Retail Drivers/motivators Conversion Closing 98

Understanding the Sales Force

JUNE 17, 2024

On Father’s Day I found myself thinking about how our son has grown from a little boy to a 22-year-old man. Back then, he was in awe: Of how strong I was; but now he is significantly stronger than me and does the heavy lifting Of how hard and far I could throw a baseball; but now he throws it three times further than I can and at twice the speed O how I knew everything; but now he knows more about more topics than I can fathom About my ability to easily navigate lane switches, turns and p

Real Estate 67

Real Estate Consult Pipeline Sales 67

Hubspot

JUNE 17, 2024

Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. This story was originally published in 2021 and updated with new data. Trendster Michael Martocci went to school to study finance. Instead, he ended up with a side project that would eventually make him millions. “My buddy and I wanted to get custom flags and shirts made to promote a location-based social media network that we were building on campus, and it just seemed super expe

Finance 67

Finance Clients Start-ups Gaming 67

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales

G2

JUNE 17, 2024

Imagine crossing off every planned action item on your to-do list, only to realize you're still miles away from your desired outcomes. Sound familiar? Crafting an objectives and key results (OKR) plan that's both realistic and impactful is challenging.

Objectives and Key Results 59

Objectives and Key Results Networking Product 59

Hubspot

JUNE 17, 2024

Salespeople often talk about using video, but most of them are afraid of it. Video can help you stand out from the crowd and differentiate yourself from other sellers — but it can be intimidating in the beginning. I mean, it's uncomfortable enough talking into a camera lens by yourself, much less knowing people will watch the video and judge your ability to talk to the lens.

Pipeline 68

Pipeline Referrals Objection handling Sales 68

G2

JUNE 17, 2024

Small business owners can integrate digital work order tools into their tech stacks to streamline operations and delegate repairs and upkeep tasks.

Networking 59

Networking 59

Search Engine Land

JUNE 17, 2024

Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial.

Government 109

Government Legal Represent Engineering 109

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

Product

Search Engine Land

JUNE 17, 2024

There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak , but there are also pieces of content that are so powerful, useful and memorable that just a single piece can propel a business forward.

Promote 110

Promote Angle Product Process 110