Iannarino
FEBRUARY 8, 2024
Struggling to make your mark in the competitive world of sales? Elevate your presence. Dive into proven strategies that not only lift your standing but also turn you into the indispensable partner your clients trust and value. Begin your journey to becoming the unrivaled authority in your domain.
Partners in Excellence
FEBRUARY 8, 2024
Every day I think we have reached bottom with the level of stupid advice I see in my social feeds. Every day, I’m surprised that we can find new depths of stupidity. Sadly, too much of this is from smart people who should know better. Yet, somehow they are seduced by the sounds of their own voices reinforced by countless, “100% man…… Such great insight… Wow brilliant… !
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Search Engine Land
FEBRUARY 8, 2024
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels, offering improved capabilities in reporting, explorations, segments, and audience analysis.
Martech
FEBRUARY 8, 2024
Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. It was the early aughts. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. And martech was about to turn the world on its head.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
FEBRUARY 8, 2024
Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced the renaming of Bard as Gemini. Google also announced: A paid version of Gemini, called Gemini Advanced. Gemini is a new opt-in default assistant on Android and has been added to the iOS Google App, Gemini will replace Duet AI, bringing the Gemini model to Gmail, Docs, Sheets, Slides, Meet and other Google products.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 8, 2024
Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years.
Search Engine Land
FEBRUARY 8, 2024
There is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to clear it all up. You’ll learn exactly why and how SEO supports brand growth, sales, and leads. Let’s dive in. How brands grow Marketing research has made it clear how brands grow. They grow by acquiring new and light buyers.
Martech
FEBRUARY 8, 2024
Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc., and to customize the creative using generative AI.
Search Engine Land
FEBRUARY 8, 2024
Google introduced the “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change. Gmail ads on mobile now display like this: Gmail ads on mobile previously appeared like this: Why the change?
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Martech
FEBRUARY 8, 2024
The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. The guidelines take account of both interactive and immersive AR formats, recognizing that users can engage in both virtual and physical interactions with products. “The augmented reality advertising
Search Engine Land
FEBRUARY 8, 2024
A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. Why we care. TikTok is continuing to push Search. Multiple studies have shown that Gen Z in particular uses TikTok for Search, sometimes as a replacement for Google , and last year the company introduced search ads.
Force Management
FEBRUARY 8, 2024
If you want to lead a top-performing organization, you need a way to equip the daily grind of sales. Training programs are effective, but what happens after the training stops? You need an enablement engine with content, curriculum and community. That's the power of our platform Ascender™. Right now, we’re working with sales leaders who have seen measurable improvements in quota attainment and forecast accuracy leveraging Ascender.
Search Engine Land
FEBRUARY 8, 2024
Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign performance. Why we care.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
FEBRUARY 8, 2024
Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot introduced a suite of features across all hubs and tiers, helping your team streamline workflows, enrich engagement and provide deeper insights into your operations. With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales
Search Engine Land
FEBRUARY 8, 2024
YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period.
SaaStr
FEBRUARY 8, 2024
Dear SaaStr: Do Net Promoter Scores Really Matter? I used to not believe in NPS. But I was wrong. Why? The fundamental reason is if you talk to any software/SaaS business truly at scale, you’ll hear one common theme — they get 80%+ of their new customers from word-of-mouth. You can see here, even at $1B+ in ARR , HubSpot’s number one source of new customers was … word of mouth: NPS is the proxy for that.
Martech
FEBRUARY 8, 2024
More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” Noteworthy: Find these places and don’t work there: 10% of those without a plan also said, “and we don’t know where to start.” I feel for this group: 22% said they have a plan but “are struggling with the execution.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
SaaStr
FEBRUARY 8, 2024
So times aren’t tougher for everyone in B2B and SaaS, but they’re tougher for many. And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B.
G2
FEBRUARY 8, 2024
No matter your industry, there’s likely a whole list of acronyms and jargon that relates to what you do. It can be hard to keep up, whether you’re new to the field or constantly adapting to changes as your career progresses.
SaaStr
FEBRUARY 8, 2024
Dear SaaStr: What are the best 5 points to improve poor sales performance? Here are my 5 simplest ideas to quickly improve sales performance. They don’t solve bigger problems, but they usually work — and work quickly. Concentrate leads in those who can close. If you have a rep or two that just can’t close, that doesn’t work in the early days.
Salesforce
FEBRUARY 8, 2024
How long is your attention span? Studies show that adults can only focus on one screen for an average of 47 seconds. Outbound sales involves consistently reaching out to potential customers. But, in a world with constant distractions and decreasing attention spans, sellers must be highly attuned to buyers’ behaviors to compete for their focus.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
PandaDoc
FEBRUARY 8, 2024
If your company wants to increase sales and nurture existing customers, account management software could be the perfect tool to propel you to success. This guide will discuss what account management software can offer you, the main benefits and features to look for, and our assessment of the best solutions on the market. That way, you can make an educated choice about which suits your requirements the best.
The Lost Book of Sales
FEBRUARY 8, 2024
What is the value of flexibility? 🕰️ 💵 To state a simple example, let's say you and me discuss starting a business. We'd be splitting our shares in the venture 50-50, where both would need to dole out 1000 bucks towards the initial start-up capital totaling $2000. You're kind of interested, but you are hesitating.
G2
FEBRUARY 8, 2024
Kanban in an agile framework brings flexibility and ease of doing repetitive things. This article will provide you with in-depth details about kanban project management.
The Bridge Group
FEBRUARY 8, 2024
Last month, I just put together a presentation for a handful of VC-backed portfolio companies on building attrition into SDR planning. The broader topic was what happens to your 2024 SDR pipeline number if your quit rate spikes. You can watch a shorter video version of the talk here. For many companies in the audience, the SDR operating plan was built off of 2023.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
The Digital Technology
FEBRUARY 8, 2024
AWS (Amazon Web Services) is leading the way in cloud computing, providing cutting-edge options for enterprises and developers.
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