Neuromarketing
OCTOBER 30, 2024
The idea that ads engaging us emotionally perform better than those relying solely on logic may seem obvious to many Neuromarketing readers. Yet, I still encounter business executives who remain skeptical, believing they are not influenced by emotions when making purchasing decisions. Since they think they are immune, they often question whether emotional appeals work […] The post Emotional Ads Work Best appeared first on Neuromarketing.
Martech
OCTOBER 30, 2024
Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference
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Salesforce
OCTOBER 30, 2024
We hear it everyday; marketers are at the forefront of unlocking AI. You’re being told to rethink your marketing strategies with AI , empower your teams to use it, and figure out how it can help transform your business. While AI promises to revolutionize everything from ad targeting to customer service, let’s admit it — there’s still a lot we don’t know.
Sales Pop!
OCTOBER 30, 2024
In today’s digital landscape, businesses are increasingly turning to innovative strategies to enhance sales and build deeper relationships with their audience. One such strategy is leveraging AI in podcasting , creating a powerful synergy that transforms sales teams’ approaches. Let’s explore how AI-powered podcasts are becoming game changers for sales strategies and why incorporating these practices into your business could be a wise move.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Salesforce
OCTOBER 30, 2024
Customers today want personalized, efficient service, and they don’t have time to wait around. In fact, our research finds that a whopping 78% of service reps say customers seem more rushed. So how can you speed things up and still deliver a quality experience? This is where AI -powered contact center automation comes into play to help your team work more quickly and efficiently, all while focusing their attention on the customer.
SaaStr
OCTOBER 30, 2024
We’re obviously written up a lot about Fundraising and Investing here on SaaStr.com, but time and time again, SaaStr CEO and Founder Jason Lemkin has seen so many Founders sign a bad term sheet based on gut instinct, VC celebrity or vibes, and while that may be fine, it’s not enough. It’s not enough because if nothing else you’re stuck with your investors for decades — for better or worse.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
OCTOBER 30, 2024
So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. They recently did an Analyst day though that had some more great data that I thought was super interesting, and worth a deep dive. 5 More Interesting Learnings then: #1. 75% of Customers Are Onboarded By Partners Partners don’t just
Martech
OCTOBER 30, 2024
Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. It’s possible with the right on-demand strategy. Join webinar and on-demand experts from Goldcast for Get More Out of Your Webinars: Strategies for 24/7 Engagement.
The Advantexe Advisor
OCTOBER 30, 2024
The last 5 years have seen some of the most chaotic and transformative changes in the way businesses operate since the dawn of commerce. We’ve had a global pandemic, runaway inflation, devaluation of currencies throughout the world, supply chain meltdowns, geopolitical unrest, natural disasters, unprecedented weather events, and wars and several continents.
Sales Hacker
OCTOBER 30, 2024
Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. For example, an AI-powered video creation tool designed for viral social media content thrives through influencer and organic campaigns.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Membrain
OCTOBER 30, 2024
Every salesperson is familiar with the experience of prospects going cold for no apparent reason. They think they’re hot on the tail of something valuable, and then the person stops responding.
Adaptive Business Services
OCTOBER 30, 2024
Mantra – a word or phrase that is repeated often or that expresses someone’s basic beliefs – The Britannica Dictionary – The following are the six simple business (selling) rules that I live by … You must be perceived as being different … It’s crowded out there. Regardless of what business you are in, you have competitors who are angling to eat your piece of the pie.
G2
OCTOBER 30, 2024
Artificial intelligence (AI), an inevitable part of our lives now, can actually be the answer to keeping pace with your customers' ever-increasing demands.
Predictable Revenue
OCTOBER 30, 2024
As Brendan Short explains, the future of GTM isn’t about lists of thousands but targeting the right 50 accounts this week. The post Hunting Alpha in GTM Strategies with Brendan Short appeared first on Predictable Revenue.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
G2
OCTOBER 30, 2024
Change is hard. Just as the Grinch initially loathed Christmas, transformation can feel daunting in the fast-paced Whoville of marketing. But once you overcome this massive hurdle, you experience a transformative character arc as a leader and as an organization.
Salesforce
OCTOBER 30, 2024
The push/pull of hybrid work continues, with more business leaders planning to require workers to return to offices. Right now, though, one quarter of U.S. workers — more than 35 million people — work remotely at least part of the time. Many workers are resisting the call to return, even as business leaders say in-person attendance is necessary to succeed.
G2
OCTOBER 30, 2024
Discover the impact of AI copilots on enterprise testing and how it can shape the future of automated testing processes.
RAIN Group
OCTOBER 30, 2024
There's no room for improvisation when it comes to sales training. In a recent study from the RAIN Group Center for Sales Research, only 33% of respondents rated their sales training as extremely or very effective, indicating a significant gap for most organizations. 1 However, some organizations still get training right. These organizations build training to address specific needs and plan their logistics from start to finish.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
TrackStreet
OCTOBER 30, 2024
MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct. 30, 2024 /PRNewswire/ — MikMak, the global leader in commerce enablement and analytics, and TrackStreet, the industry leader in brand protection, are proud to announce an industry-first partnership.
Salesforce
OCTOBER 30, 2024
Are you considering launching an ecommerce store or a new digital shop but don’t know where to start? Then make sure not to miss our latest webinar where we guide you through the setup and management of the digital storefront using Salesforce Starter, Pro, and Foundations — at no extra charge. And, check out the demo on how to enhance your customer interactions by integrating commerce with built-in sales, service, and marketing tools.
Martech
OCTOBER 30, 2024
If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out. Just like cleaning out a closet, garage or shed, you should conduct an annual audit to prepare for the upcoming year. While assessing your martech stack may seem daunting, the maintenance becomes easier once you’ve completed the first deep clean.
Partners in Excellence
OCTOBER 30, 2024
Steve Blank has a concept he calls, “Getting out of the building.” Tom Peters has written about a similar concept, MBWA–Management By Walking Around. These are similar approaches focused on how we really get to know and understand our customers, it’s seeing them in their “natural habitats.” Much of my career has been built on this principle, whether it is wandering around customer facilities, or the organizations I led.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
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