Iannarino

JUNE 27, 2024

In the fast-paced world of sales, waiting for your dream client to reach out first can be a costly mistake.

Clients 191

Clients Contact Sales 191

Salesforce

JUNE 27, 2024

If generative AI is so intelligent, why are off-the-shelf LLMs so bad at writing a personalized email or answering a customer service question? The simple answer: There’s a lot that AI models simply don’t know. Although LLMs are trained on billions of data points, the information they don’t have tends to be precisely what you would need to generate a meaningful email or accurate service reply to one of your customers.

CRM 122

CRM Pitch Technique Contact 122

Martech

JUNE 27, 2024

Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because running truly 1:1 campaigns at scale simply isn’t possible today for most organizations. In my March article , I unveiled a call to action to drive more truly personalized customer experiences.

Customers 110

Customers Campaign CRM Prospecting 110

Salesforce

JUNE 27, 2024

Remember Lotus 1-2-3? WordPerfect? These once popular apps are classic examples of business software considered indispensable but that’s since gone the way of the dinosaurs. It’s a perennial challenge with no easy solution. As any IT professional can attest to, maintaining an enterprise tech stack can often feel like a game of Whac-A-Mole. You deploy software to solve a business problem, only to have that software become outdated or even obsolete when the next whiz-bang app comes along, sinking

CRM 115

CRM Government Technology Technology 115

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Search Engine Land

JUNE 27, 2024

Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update was a general and broad spam update, it was not a link spam update and did not automate the site reputation abuse policy , which is still only done via manual actions. Google wrote this morning, “The rollout was complete as of June 27, 2024.

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SaaStr

JUNE 27, 2024

So is “outbound dead”? This has become a hot topic and almost a meme across LinkedIn and social media in SaaS. There’s no question for most of us, outbound is a lot harder that it was in 2021. And that the standard, automated cadences and break-up emails generally aren’t performing all that well. But does that mean that high quality outreach to a prospect that’s in market or will be soon … doesn’t work?

Prospecting 109

Prospecting Sales 109

SaaStr

JUNE 27, 2024

What does it take to scale a team from 2 to more than 1,100 people in just a few short years? Hannah Seal, Partner at Index Ventures, chats with Job van der Voort, CEO and co-founder of Remote, about just that. Remote launched in 2020, just as the pandemic hit, and it continues to be the fastest-growing portfolio company in Index Venture’s history.

GTM 104

GTM Launch Finance Start-ups 104

Salesforce

JUNE 27, 2024

Choosing the best AI chatbot for your business is an important part of getting the most out of artificial intelligence (AI). There are many chatbots on the market, and each is trained to excel at different things — Siri as your hand-held personal assistant, Einstein Copilot as your do-it-all digital employee, or ChatGPT as your human-like conversational partner.

Sports 100

Sports CRM Service Start-ups 100

SaaStr

JUNE 27, 2024

Dear SaaStr: Why Might the Founder of a Company Appoint Someone Else as CEO? Because you should always be asking yourself, if everyone in a senior role is the right person for the next stage. Including you. Most of your VPs won’t scale all the way from $1m to $100m in ARR. So you need to both help them scale, and also, make sure you hire above them if necessary so the business does not stall out.

Appointment 98

Appointment Start-ups Growth 98

Martech

JUNE 27, 2024

The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities that lie ahead. When discussing “TV in the digital age” in 2024, certain expectations come with it.

Sports 97

Sports Technology Technology Campaign 97

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Search Engine Land

JUNE 27, 2024

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. Google Ads remains one of the most powerful platforms for reaching potential customers.

Pharmaceutical 93

Pharmaceutical Legal Technique Trust 93

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. But for an even more immediate marketing inspiration, here’s a recap of three of our favorite sessions!

Strategic partnership 91

Strategic partnership A/B testing Strategize Growth 91

Search Engine Land

JUNE 27, 2024

I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google Search in 2024. Rather, he was talking about Google in 2010. This was a time when Google was loved despite only answering one in four queries successfully, according to Weitz. So what does the former director of Microsoft’s Bing search engine think of search in the generative AI era?

Engineering 87

Engineering Follow-up Technology Technology 87

Martech

JUNE 27, 2024

Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s Annual State of Sales and Marketing report found 42% of companies with 10 or fewer employees are now using AI tools. This compares with 37% of companies with 11 to 100 employees and 23% of companies with 100+ employees. Now, here are this week’s AI-powered martech solutions, enhancements and releases.

Retail 85

Retail Campaign Networking Technology 85

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

The Advantexe Advisor

JUNE 27, 2024

So, here is a dilemma; you go to the supermarket to pick up a few items, you’ve brought your own bags, and you head to the checkout. There are 3 absolutely empty lines with cashiers “waiting” to help you or there are 6 self-checkout kiosks that you can zip right through. What do you do? On the one hand, I didn’t want to bother the cashiers as I could certainly do the scanning and bagging myself, but on the other hand, I thought if I went to the self-checkout they might get angry at me because ha

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Search Engine Land

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. But for an even more immediate marketing inspiration, here’s a recap of three of our favorite sessions!

Strategic partnership 67

Strategic partnership A/B testing Strategize Growth 67

Partners in Excellence

JUNE 27, 2024

For some reason, there’s a huge attraction to applying “manufacturing techniques” to selling. I suspect it’s the perceived orderliness to manufacturing processes and the predictability of the outcome. It’s easy to understand that attraction. The lean approaches applied to manufacturing create a hyper efficient process. Second, it always produces the same outcome (manufacturing experts will quibble, but we do design manufacturing lines to produce zero defects.

Manufacturing 62

Manufacturing Assembly Line Sell Up-sell 62

Heinz Marketing

JUNE 27, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. Taking away the fancy name and buzzy acronyms, the concept has been around for a long time. Whether integrating Voice-of-the-Customer efforts , building customer marketing strategies , or writing a simple customer nurture , extracting more value from existing customers than pushing hard for new ones is marketing 101.

GTM 59

GTM Growth Customers X-functional 59

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Price

TaskDrive

JUNE 27, 2024

Harness the power and experience the benefits of AI for social media. Learn about the best practices and challenges that come with it. The post How Social Media AI is Supercharging the Digital Experience appeared first on TaskDrive.

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Predictable Revenue

JUNE 27, 2024

PR and PriceLevel have partnered to provide pricing transparency and an understanding of the cost structures in the sales tech stack. The post The True Cost of SDR Tools and Software appeared first on Predictable Revenue.

Price 52

Price Sales 52

Search Engine Land

JUNE 27, 2024

On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites. Despite their similarities, multinational and multilingual SEO have key differences. Understanding these differences lets you create effective website design and SEO strategies. This article tackles the nuances of each type of SEO project and answers some of the commonly asked questions about multinational SEO and multilingual SEO.

Territory 111

Territory Engineering Price Technology 111

Predictable Revenue

JUNE 27, 2024

In this episode of the Predictable Revenue Podcast, Collin Stewart interviews Chris Riklin, co-founder and Head of Revenue at Topline. The post The Power of Founder-Led Sales in Early-Stage Growth appeared first on Predictable Revenue.

Growth 52

Growth Sales 52

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Martech

JUNE 27, 2024

Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate will draw attention to the national political campaigns for another highly divisive election — which will make brands’ already tough situation even worse. By now marketers may feel like they’re trying to ride a pogo stick across a minefield.

Agriculture 113

Agriculture B2C Campaign Sports 113