Mon.Mar 31, 2025

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Sales Is a Numbers Game. Until It's Not: Why Quality Beats Quantity Every Time

Salesfolks

It has often been said that sales is a numbers game, but is it really? Let's explore this old adage and see if it stacks up.

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9 Ways to Motivate Your Sales Teams When Things Get Tough, According to the Experts

Salesforce

Sales motivation can make the difference between a company growing or stagnating. Your offering can have all the competitive advantages in the world, and your team can be trained in all the best scripts and techniques, but it’s your sales team’s willpower that gets them to dial, email, and message their leads. Consider the stats : 67% of sales reps don’t expect to meet quota this year, and 84% missed it last year.

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The Tariff Tsunami: How the April 2, 2025 Tariffs Will Reshape Sales — And What Smart Businesses Can Do Now

Salesfolks

The April 2 tariffs will test your sales strategy, your supply chain, and your teams resilience. But theyll also reveal what youre made of.

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AI Can Do A Lot, But Do We Want It To Do All It Can Do?

Partners in Excellence

My friend, Charlie Green, and I exchange ideas on new AI tools. This weekend, he shared a tool that summarizes all the newsletters he subscribes to. Both he and I tend to subscribe to a lot of things. Inevitably, it gets overwhelming. I can’t read everything I subscribe to. Tools like the one Charlie referenced help us deal with that overwhelm.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Why In-Person Sales Meetings Still Matter — and Why Your Team Should Be Doing More of Them

Salesfolks

Heres why in-person meetings matter and how they translate into higher ROI, stronger customer retention, and greater customer lifetime value.

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The First Wave of AI and GTM Speakers is Here for 2025 SaaStr Annual, May 13-15 in SF Bay!

SaaStr

So this year’s SaaStr Annual May 13-15 in SF Bay is going to be bigger, better and even more AI than last year. SaaStr AI is the theme (not that original I know but), and roughly half our content will be on the intersection of B2B and AI, and half on GTM in today’s world. We’ll have 1000+ speakers, braindates, workshops, and 1-on-1’s, but here are some of the core speakers for this year: AI Speakers: CEO Snowflake Sridhar Ramaswamy + CEO Observe: “Where B2B Applica

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AMA: Career Lessons from a Lead Front-End Ecommerce Developer and Architect

Salesforce

Nicole L. Rose is a lead front-end Commerce Cloud developer and architect at Capgemini North America. Her career in Salesforce Commerce Cloud spans more than 12 years during which time she’s worked with iconic brands like Diane von Furstenberg, Yeti, Dooney & Bourke and PGA Superstore. Prior to her work in enterprise-level e-commerce, Nicole worked with ODM Inc., McKinsey & Company and The New York Times.

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What are ‘phygital’ experiences and how can marketers use them?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. The term “phygital” refers to the blending of physical and digital experiences, creating a seamless interaction between the two realms. It combines the tangible aspects of physical environments with the convenience and engagement of digital technologies.

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AMA: Hot Takes on Headless, AI, and Personalization from an Ecommerce Consultant

Salesforce

Amy Sillince is a freelance luxury ecommerce consultant who has worked in the ecommerce industry for 15 years. She started her ecommerce career in the fashion sector in London. She has spent about 10 years in the Salesforce Commerce Cloud ecosystem first as a client, then as a solution architect for the Commerce Cloud team. She has had her own consulting firm, Lux Commerce , since 2023, where she creates elegant online experiences for brands and partners in various industries, from fashion and

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How To Double Your Sales Pipeline in 30 Days

Understanding the Sales Force

April Fools. We all get these spammy emails and LinkedIn messages on a daily basis which promise more meetings, more customers, an increase in revenue, and success like we’ve never seen before. It’s April Fools every day! Even the people who provide the services promising inbound leads, meetings, and sales increases are struggling to generate inbound leads!

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How B2B and B2C brands are winning hearts with memory-driven CX

Martech

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. The power of remember when Imagine logging into your favorite online store and instead of the usual Welcome back!

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Dear SaaStr: How Long Should a Sales Funnel Take from Start to Close?

SaaStr

Dear SaaStr: How Long Should a Sales Funnel Take from Start to Close? It depends on your deal size, target customer, buyer, and sales process. Theres no one-size-fits-all answer … but I can give you some benchmarks based on SaaS deal sizes and sales cycles: 1. Small Deals (<$5,000 ACV) Timeline: 14-30 days These deals are often transactional and can close in 1-2 calls.

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All the AI that glitters isn’t martech gold

Martech

The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many are chasing fool’s gold AI tools that are overhyped, misleading or lacking real value. Separating real innovation from empty promises is crucial before investing in the latest “game-changing” AI solution.

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How to Prepare for Small Business Week (2025)

Salesforce

Small and medium-sized businesses (SMBs) are the backbone of our economy. They take center stage at National Small Business Week from May 4-10, 2025. It’s a beautiful tradition that has been going strong for over 60 years, celebrating the innovation and passion of America’s small businesses. If you’re an SMB owner, this is your golden ticket to connecting with your community, learning from other SMBs, and grabbing media and public interest to share your story and products.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How Insurance Teams Can Personalize Confidently While Staying Compliant

Highspot

It’s Monday morning, and another compliance alert just hit your inbox. An agent accidentally removed a required disclosure while editing a product description. The client is happy, but your compliance team is flagging the edit as a potential violation. Sound familiar? As an insurance sales leader, you’re caught in a constant balancing act.

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Highspot Recognized as a “Customers’ Choice” in the 2025 Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement Platforms Report

Highspot

Highspot is honored to announce that we are the only vendor to be recognized as a Customers’ Choice in the 2025 Gartner Peer Insights “Voice of the Customer for Revenue Enablement Platforms report. This recognition is based on direct feedback from our customers, we believe this reflects our unwavering commitment to delivering exceptional value and innovation in revenue enablement.