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Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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No one wants to buy what you sell. This is true, no matter what it is that you sell. Like all good salespeople, you will see the truth in this big idea and understand the better strategies to use in B2B sales. The best salespeople know that their clients buy something more than their solution. If you’re unsure of what I’m saying, it will become clear as you work through this article.
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Dear SaaStr: What percentage do commissioned salespeople earn on gross sale or profit? It’s amazing to me that across so many industries, 20% of revenues or profit (yes, very different, but depending on the industry) ends up being the natural cadence. In industries where Gross Margins are high (e.g., software), the % is generally on all revenue. When Gross Margins are low (e.g., cars), the % is generally on profit.
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