Martech
DECEMBER 2, 2024
Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes.
SaaStr
DECEMBER 2, 2024
Does SaaStr still matter? I do think so, but it’s been 12 years of blogging and 10+ year of events and more. So you gotta ask yourself that question as the year winds down. It’s a tough question I think all of us should ask going into a New Year. Do you still matter? Does your app still matter? Is it still solving a problem, or problems, the market is truly demanding solutions to?
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Martech
DECEMBER 2, 2024
Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Google has been the dominant force in the online search market for more than 20 years.
Partners in Excellence
DECEMBER 2, 2024
This is a bit of a tough post for many readers who are leaders. It forces them to reflect on your own capabilities and those of the management teams they lead. A key question, “When reflecting on your own capabilities, and those of the managers on your team, are you ‘A Players?'” Be honest with yourself, if you aren’t you can develop, more later.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
DECEMBER 2, 2024
Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities. Co-innovation is a strategic necessity in today’s competitive landscape. Developing cutting-edge AI capabilities in-house is costly and time-consuming.
SaaStr
DECEMBER 2, 2024
Dear SaaStr: What percentage do commissioned salespeople earn on gross sale or profit? It’s amazing to me that across so many industries, 20% of revenues or profit (yes, very different, but depending on the industry) ends up being the natural cadence. In industries where Gross Margins are high (e.g., software), the % is generally on all revenue. When Gross Margins are low (e.g., cars), the % is generally on profit.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
DECEMBER 2, 2024
Most B2B marketers have used account-based marketing (ABM) for years. But today’s ecosystem demands an even more targeted approach to buying committees. A strong opportunity-based marketing strategy will help you achieve that. Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. I challenge marketers to rethink how they align with the sales team.
Hubspot
DECEMBER 2, 2024
Getting anything over the finish line as the holidays approach is a struggle in any facet of life, and sales is no exception. The end of Q4 is one of the — if not the — most stressful, frustrating stretches of any sales professional's year. As someone with extensive experience leading teams of SDRs, I'll be the first to tell you that keeping both reps and prospects engaged with the holidays on the horizon is every bit as tricky as it is essential.
Sales Gravy
DECEMBER 2, 2024
In this episode of the Sales Gravy Podcast, I highlight a key sales opportunity as we approach the final stretch of the year. There is no doubt that this has been a strange year, right? With the election, inflation, and so much uncertainty a lot of businesses held back on spending – even though, as a whole, the economy was pretty good. Now that the election is over, these same businesses have a budget left over that they need to spend before the end of the year.
Salesforce
DECEMBER 2, 2024
When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? You’re not alone. As a small and medium-sized business (SMB) owner, you have to manage multiple jobs. That’s why it’s so important to keep learning, so your business can keep growing. And, the good news is that you can get free online courses (for small business owners) on demand, whenever you carve out time to learn.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Topline Leadership
DECEMBER 2, 2024
Discover the five essential skills for sales managers that you need to master now to make 2025 the best year ever for you and your sales team. In July 2024, a corporate client with over $75 billion in annual sales had 20 of their company’s sales managers complete my online sales management training program. Three. Read full article The post 5 Essential Skills for Sales Managers in 2025 appeared first on TopLine Leadership.
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