Fri.Apr 26, 2024

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The End of Cold Outreach As We Know It

Iannarino

I made my first cold call when I was 15. I was given a list of phone numbers of community groups. I called each number to ask the community group to conduct a charity bike-a-thon to raise money for a charity. I was the only person to get a group to raise money. In fact, I organized two events, which was more than the rest of the people making calls.

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Sales Coaching DNA: A Critical Component to Achieving Sales Team Excellence

Anthony Cole Training

DNA is a molecule called deoxyribonucleic acid, which contains the biological instructions that make each species unique. So, what makes up the very unique and coveted Sales DNA? Is there a genetic code for successful sales managers and if so, wouldn’t every company like to crack that code?

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Google March 2024 core update rollout is now complete

Search Engine Land

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content update. Google did not tell us until April 26th, 52 days after the rollout began, that it finished on April 19th.

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It’s The Little Things That Count….

Partners in Excellence

It’s human nature to focus on the big things. Whether it’s a BHAG, a closing presentation for a major deal, a big job opportunity, a critical event. We obsess about how we succeed. We develop strategies, contingency plans, prep and rehearse. We are driven to succeed for those big things. We treat the little things differently. We may skip them, thinking they aren’t important.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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AI content creation: Ushering in the unimaginable

Martech

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and a

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Google CEO says AI overviews are increasing Search usage

Search Engine Land

Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier this month for a small slice of queries, are also increasing Search usage, according to Pichai: “Based on our testing, we are

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6 things you should do after a Google core update rollout completes

Search Engine Land

The March 2024 core update has been a volatile, mammoth update. It’s been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Follow the following steps for a methodical and strategic way forward. 1.

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Beyond the Hype: Will AI Co-Pilot Content Editing?

G2

Does a robot have better grammar than you? G2's Manager of Content Editing experimented with bringing AI into our editing process. Here's what she learned.

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How to launch a product-led SEO strategy

Search Engine Land

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. The transformative rise of AI. The significant influence of the digitally savvy, brand-agnostic Gen Z. Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. But what are your options?

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. While this may be a good thing for consumers, it is detrimental to most of the brands involved, especially for those who lack the budget or uncompromising strategies to adapt to these dynamic market changes.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Google Search revenue increases 14% YoY to $46 billion

Search Engine Land

Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase. By the numbers. Google Search revenue increased by 14% to $46 billion YoY in Q1 2024 compared to $40 billion in Q1 2023. This led to overall Google advertising revenue increasing by 13% to $61 billion YoY in Q1 2024 compared to $54.5 billion in Q1 2023.

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The Ultimate Guide to the Top Clover Apps for Business Success in 2024

The Digital Technology

For enterprises that seek to expand their point-of-trade on and above the traditional form, clover is just the right thing. It was in no way easy to make an online store.

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What can a potential US TikTok ban teach marketers?

Martech

As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. But President Joe Biden just signed the legislation that could block TikTok’s ability to operate in the U.S. unless TikTok’s Chinese parent company, ByteDance, sells to a U.S.

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Microsoft unveils a new small language model

Martech

Phi-3-Mini is the first in a family of small language models Microsoft plans to release over the coming weeks. Phi-3-Small and Phi-3-Medium are in the works. In contrast to large language models like OpenAI’s ChatGPT and Google’s Gemini, small language models are trained on much smaller datasets and are said to be much more affordable for users.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten