Tue.Jan 02, 2024

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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

As a sales leader, your efforts directly impact the company’s stability and growth. However, with increasing competition combined with a limited budget and sales personnel, reaching your quotas can be challenging. However, it’s not due to a lack of effort by the sales team. While you may want your sales team to focus on selling, they also spend much time on administrative tasks.

Product 246
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Navigating Client Rejections and Building Effective Sales Strategies in B2B Markets

Iannarino

Master the art of turning client rejections into successful engagement opportunities in the B2B sales landscape. The following list describes common negative situations and how you can turn them around.

Clients 214
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Trending Sources

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“Fresh Starts”

Partners in Excellence

Somehow, the New Year, particularly for sellers, represents a fresh start. Regardless of our performance in the past fiscal year, we start the New Year anew. If we blew away our quotas in 2023, pretty soon managers will be asking “What have you done lately?” If we missed our goals, that is all behind us, and we start anew. We may have set a few resolutions for the New Year.

Quota 138
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Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Martech

A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. As we were toasting the holidays, the conversation moved toward AI and the impact it would have on the new year.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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A Low Burn Multiple is Great. But — It Doesn’t Mean You Won’t Run Out of Money.

SaaStr

David Sacks classic post on Burn Rate Multiple is A+ and a key metric for every venture-backed startup. It simplifies a lot of complexity into one metric. That if you’re venture-backed, yes, you do have money to spend (and burn). But the best burn less each month than they bring in in new bookings and revenue (a Burn Multiple of 1x or less).

Growth 133
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New York Times sues OpenAI and Microsoft for copyright infringement

Martech

Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. The complaint accuses OpenAI and Microsoft of taking a “free-ride on the Times’s massive investment in its journalism” to create content that readers unwittingly use as a substitute for the Times’ original articles.

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How can marketers help make customer data available automatically and fast

Martech

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities. Now we will see how marketers can also ensure this data flows automatically and as quickly as possible throughout the appropriate martech platforms, without skimping on data q

Customers 124
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What Should Be First on Your Company’s AI Agenda?

Salesforce

For anyone who has seen films like Star Wars, Metropolis, or, more recently, TikToks of Beyoncé’s latest tour , the concepts of robots, cyborgs, and other sentient machines have been around since at least the turn of the 20th century. While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.

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Dear SaaStr: What Is The Worst Investment You Ever Made as a Venture Capitalist?

SaaStr

Dear SaaStr: What Is The Worst Investment You Ever Made as a Venture Capitalist? For years, I hadn’t lost any money on VC investments. But lemons ripened after the Great Boom of 2021, and now I have 4 investments of > $1m where I’ve lost almost all the money. There may be a few others. The common threads: ethical lapses, lack of 200% commitment in the founders, and/or similar issues in the CEO.

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The state of SEO in 2024: Are you AI-ready? by Cynthia Ramsaran

Search Engine Land

As search marketers brace themselves for SEO’s next chapter, it’s easy to get caught off guard by disruptions from generative AI advancements like Google’s SGE. Get ready to step into the future of SEO by joining experts from Conductor as they dive into the ever-evolving landscape of SEO in the age of AI. Learn more by registering and attending “The State of SEO for 2024: Are you AI-Ready?

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

SaaStr

At 16 years and $1.6B ARR, Zendesk today gets 14% of new business from startups. That’s a pretty significant part of the growth of their company. On top of that, if you look at their top accounts globally, 33 of the top 50 customers by ARR are startups. During SaaStr Annual, Zendesk Sr. Director Brad Bowery and Andy Zhuhai, Director of Business Development at Crosslink Capital, shared how to: Craft an offer Establish your GTM strategy Build your VC channel Crafting An Offer As you think about

Growth 99
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GTM 75: The AI Evolution: Cross the Chasm of First to Future Iterations with Gong’s EVP Eran Aloni

Sales Hacker

Eran Aloni is the Executive Vice President of Product Strategy and Ecosystem at Gong. He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. What You Will Learn: Eran’s career advice to younger go-to-market professionals. Two stages of AI advancements and which is more valuable.

GTM 98
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Open-source customer data platforms: Can you unleash your data for less?

Martech

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms. CDPs help businesses gather their first-party data from disparate systems and use it to build unique profiles of individual customers.

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2024: The Year AI Companies and Content Creators Fight. Or Learn to Work Together.

David Meerman Scott

If 2023 was the year that ChatGPT ushered in an Artificial Intelligence revolution for the masses, then this year we will see creators and copyright owners at odds. I see the situation as like the skirmish between the Napster music file sharing service and music labels from two decades ago.

Service 86
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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NEW! Nimble CRM Customization Package

Adaptive Business Services

I have identified 20 distinct areas where we can customize your Nimble CRM account to meet your specific needs and we can do that in one to three meetings (3 hours total). I am making this package available for $450, paid in advance. This is a $525 value. A large percentage of my clients are existing Nimble users. Many of them have been on and off Nimble several times.

CRM 71
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Top Sales Trends for 2024 — and Beyond

Salesforce

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.

Sales 69
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Revamp Your Sales: A Content Marketing Strategy Guide

Lead Fuze

Ever felt like you’re shouting into the void, crafting content but it just doesn’t seem to stick? That’s where a solid content marketing strategy comes in. It’s your map in the digital wilderness, guiding every post and tweet to make sure they hit home. Picture this: You’ve got the tools—a quiver full of blog posts, social media arrows, email marketing boomerangs—but are you hitting the bullseye?

Sales 52
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Top Sales Trends for 2024 — and Beyond

Salesforce

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.

Sales 64
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Beyond the Horizon: A Sneak Peek into Sales Challenges in 2024

TaskDrive

Any sales challenge in 2024 can be tackled with the right strategies and solutions. Here are the top seven challenges to prepare for. The post Beyond the Horizon: A Sneak Peek into Sales Challenges in 2024 appeared first on TaskDrive.

Sales 52
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7 Elevator Pitch Examples & How to Write Your Own

Salesforce

Whether you love or dread the elevator pitch, it’s a short window of time in close quarters where a lot of verbal and non-verbal communication happens. Understanding what makes an elevator pitch effective will help you craft one that communicates everything you want in just a few moments. Whether you’re talking to a promising lead on social media or chatting up prospects in person, tailoring your pitch to the situation is key.

Pitch 59
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Boost Your SEO: Effective Keyword Research Using AI Tools

Lead Fuze

Ever felt like you’re shouting into the void, trying to make your voice heard above the digital din? Keyword research using AI is like having a megaphone that reaches just the right ears. Picture this: Instead of casting nets in vast oceans, you’re laser-targeting fish already leaping for your bait. It’s smart fishing in the sea of search engines.

Niche 52
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Boost Sales with Automated Lead Generation: A Smart Strategy

Lead Fuze

Ever felt like you’re in a never-ending game of hide and seek with potential customers? You know they’re out there, but pinpointing them feels more like chasing shadows. That’s where automated lead generation steps into the spotlight, transforming those elusive prospects into tangible opportunities. Picture this: a world where leads come to you while you sleep—sounds dreamy, right?

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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How to Explore Business Ideas: A Guide for Entrepreneurs

Lead Fuze

Ever felt like you’re on the brink of a great business idea , but just can’t seem to nail it down? Unearth the source of your potential success – begin digging! Think about this: every successful business once started as a mere spark in someone’s mind. Now, picture yourself holding that same potential—a seed that could grow into the next big thing.

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Revamp Your Sales with a Winning Email Marketing Strategy

Lead Fuze

Ever feel like your emails vanish into the abyss, never to spark a sale or stir a smile? You’re not alone. Crafting an email marketing strategy that cuts through the digital noise is akin to finding the perfect melody in a cacophony of sounds—challenging but oh-so rewarding when done right. Picture this: Your message lands with grace in an inbox, igniting curiosity rather than fueling frustration.