Veloxy
JANUARY 2, 2024
As a sales leader, your efforts directly impact the company’s stability and growth. However, with increasing competition combined with a limited budget and sales personnel, reaching your quotas can be challenging. However, it’s not due to a lack of effort by the sales team. While you may want your sales team to focus on selling, they also spend much time on administrative tasks.
Iannarino
JANUARY 2, 2024
Master the art of turning client rejections into successful engagement opportunities in the B2B sales landscape. The following list describes common negative situations and how you can turn them around.
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Martech
JANUARY 2, 2024
A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. As we were toasting the holidays, the conversation moved toward AI and the impact it would have on the new year.
Partners in Excellence
JANUARY 2, 2024
Somehow, the New Year, particularly for sellers, represents a fresh start. Regardless of our performance in the past fiscal year, we start the New Year anew. If we blew away our quotas in 2023, pretty soon managers will be asking “What have you done lately?” If we missed our goals, that is all behind us, and we start anew. We may have set a few resolutions for the New Year.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
JANUARY 2, 2024
LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch.
Salesforce
JANUARY 2, 2024
For anyone who has seen films like Star Wars, Metropolis, or, more recently, TikToks of Beyoncé’s latest tour , the concepts of robots, cyborgs, and other sentient machines have been around since at least the turn of the 20th century. While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JANUARY 2, 2024
There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities. Now we will see how marketers can also ensure this data flows automatically and as quickly as possible throughout the appropriate martech platforms, without skimping on data q
Search Engine Land
JANUARY 2, 2024
As search marketers brace themselves for SEO’s next chapter, it’s easy to get caught off guard by disruptions from generative AI advancements like Google’s SGE. Get ready to step into the future of SEO by joining experts from Conductor as they dive into the ever-evolving landscape of SEO in the age of AI. Learn more by registering and attending “The State of SEO for 2024: Are you AI-Ready?
Martech
JANUARY 2, 2024
Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. The complaint accuses OpenAI and Microsoft of taking a “free-ride on the Times’s massive investment in its journalism” to create content that readers unwittingly use as a substitute for the Times’ original articles.
Sales Hacker
JANUARY 2, 2024
Eran Aloni is the Executive Vice President of Product Strategy and Ecosystem at Gong. He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. What You Will Learn: Eran’s career advice to younger go-to-market professionals. Two stages of AI advancements and which is more valuable.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
David Meerman Scott
JANUARY 2, 2024
If 2023 was the year that ChatGPT ushered in an Artificial Intelligence revolution for the masses, then this year we will see creators and copyright owners at odds. I see the situation as like the skirmish between the Napster music file sharing service and music labels from two decades ago.
Adaptive Business Services
JANUARY 2, 2024
I have identified 20 distinct areas where we can customize your Nimble CRM account to meet your specific needs and we can do that in one to three meetings (3 hours total). I am making this package available for $450, paid in advance. This is a $525 value. A large percentage of my clients are existing Nimble users. Many of them have been on and off Nimble several times.
SaaStr
JANUARY 2, 2024
Dear SaaStr: What Is The Worst Investment You Ever Made as a Venture Capitalist? For years, I hadn’t lost any money on VC investments. But lemons ripened after the Great Boom of 2021, and now I have 4 investments of > $1m where I’ve lost almost all the money. There may be a few others. The common threads: ethical lapses, lack of 200% commitment in the founders, and/or similar issues in the CEO.
Salesforce
JANUARY 2, 2024
With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SaaStr
JANUARY 2, 2024
At 16 years and $1.6B ARR, Zendesk today gets 14% of new business from startups. That’s a pretty significant part of the growth of their company. On top of that, if you look at their top accounts globally, 33 of the top 50 customers by ARR are startups. During SaaStr Annual, Zendesk Sr. Director Brad Bowery and Andy Zhuhai, Director of Business Development at Crosslink Capital, shared how to: Craft an offer Establish your GTM strategy Build your VC channel Crafting An Offer As you think about
Salesforce
JANUARY 2, 2024
With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.
Martech
JANUARY 2, 2024
Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms. CDPs help businesses gather their first-party data from disparate systems and use it to build unique profiles of individual customers.
Salesforce
JANUARY 2, 2024
Whether you love or dread the elevator pitch, it’s a short window of time in close quarters where a lot of verbal and non-verbal communication happens. Understanding what makes an elevator pitch effective will help you craft one that communicates everything you want in just a few moments. Whether you’re talking to a promising lead on social media or chatting up prospects in person, tailoring your pitch to the situation is key.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Lead Fuze
JANUARY 2, 2024
Ever felt like you’re shouting into the void, crafting content but it just doesn’t seem to stick? That’s where a solid content marketing strategy comes in. It’s your map in the digital wilderness, guiding every post and tweet to make sure they hit home. Picture this: You’ve got the tools—a quiver full of blog posts, social media arrows, email marketing boomerangs—but are you hitting the bullseye?
TaskDrive
JANUARY 2, 2024
Any sales challenge in 2024 can be tackled with the right strategies and solutions. Here are the top seven challenges to prepare for. The post Beyond the Horizon: A Sneak Peek into Sales Challenges in 2024 appeared first on TaskDrive.
Lead Fuze
JANUARY 2, 2024
Ever felt like you’re shouting into the void, trying to make your voice heard above the digital din? Keyword research using AI is like having a megaphone that reaches just the right ears. Picture this: Instead of casting nets in vast oceans, you’re laser-targeting fish already leaping for your bait. It’s smart fishing in the sea of search engines.
Lead Fuze
JANUARY 2, 2024
Ever felt like you’re in a never-ending game of hide and seek with potential customers? You know they’re out there, but pinpointing them feels more like chasing shadows. That’s where automated lead generation steps into the spotlight, transforming those elusive prospects into tangible opportunities. Picture this: a world where leads come to you while you sleep—sounds dreamy, right?
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Lead Fuze
JANUARY 2, 2024
Ever felt like you’re on the brink of a great business idea , but just can’t seem to nail it down? Unearth the source of your potential success – begin digging! Think about this: every successful business once started as a mere spark in someone’s mind. Now, picture yourself holding that same potential—a seed that could grow into the next big thing.
Lead Fuze
JANUARY 2, 2024
Ever feel like your emails vanish into the abyss, never to spark a sale or stir a smile? You’re not alone. Crafting an email marketing strategy that cuts through the digital noise is akin to finding the perfect melody in a cacophony of sounds—challenging but oh-so rewarding when done right. Picture this: Your message lands with grace in an inbox, igniting curiosity rather than fueling frustration.
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