Iannarino
DECEMBER 27, 2023
Exploring the resurgence of outbound sales methods in the changing landscape of B2B sales, amidst the rise and fall of social selling and tech over-reliance.
Membrain
DECEMBER 27, 2023
As we wrap up the final days of 2023, I wanted to take a few minutes to review the year and offer my gratitude to everyone who made this the best one yet. Despite a difficult economy that continues to drag on, we doubled revenues from two years ago, launched several major additions to our product, and got in deeper with our partners to deliver big wins for clients.
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Partners in Excellence
DECEMBER 27, 2023
Yes, we’ve all come to despise connection requests. Our inboxes are filled with them, “I’m impressed by your profile… We share common interests… We’re in the same group… We can get you leads… I’d like to tell you about our products and how you can use them… I worked for Estee Lauder and you’re cute (OK, we know about those)” Then there are those who wield their connections as weapons, alluding to “Mine is bigger than y
Martech
DECEMBER 27, 2023
Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. At the same time, repetitive tasks can take 10 or more hours per week. No wonder many companies go for automation.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
DECEMBER 27, 2023
The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. And the news and updates kept coming, day after day, week after week and month after month.
Martech
DECEMBER 27, 2023
In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. As the year goes on, more users and marketers will scramble to find alternatives.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 27, 2023
The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.
SaaStr
DECEMBER 27, 2023
So we had an action-packed 52 weeks of Workshop Wednesdays this 2023! It’s been a big hit for us with over 4,000 of you attending our Live, FREE Workshop Wednesdays every … Wednesday! Sign up here to join (and bring your questions) So which were the most popular in 2023? A few great ones to catch up on: #1. 5 Metrics Every SaaS Company Should Care About with Salesforce Ventures A hands-on, practical session on the top SaaS metrics #2. 10 Things That Always Work in SaaS Marketing wi
Martech
DECEMBER 27, 2023
Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks.
SaaStr
DECEMBER 27, 2023
Going from nothing to $1B is a massive undertaking. Alessio Artuffo, President and COO of Docebo , shares lessons learned, misconceptions, and what he would have done if he could do it all over again. The image above is a glance at Docebo today. 70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. They’re also growing fast and are nicely profitable.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Heinz Marketing
DECEMBER 27, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. As content takes the forefront in connecting with business audiences, quantifying its effectiveness becomes essential.
Adaptive Business Services
DECEMBER 27, 2023
I’ve talked about this a bit before and … here I go again. By nature, I am extremely private but I feel the need to share some things if, for nothing else, to give folks who may be struggling with addiction, a little hope. I write this with gratitude. I was always a very good salesperson and, I think, a good manager. This was despite my 20 plus years as a functioning alcoholic.
TaskDrive
DECEMBER 27, 2023
The sales orientation approach can make a huge difference for companies that prioritize sales and revenue. Check out this guide to learn more. The post A Guide to the Implications of Sales Orientation on Business Revenue appeared first on TaskDrive.
The Digital Technology
DECEMBER 27, 2023
The primary objective after making a decision to have a digital presence is to choose the right E-commerce platform that will help you achieve the objective.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot
DECEMBER 27, 2023
Pipeline management training can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. Better sales management coupled with robust account-led processes puts your company on track to meet and even exceed revenue goals. Sounds too good to be true, doesn’t it?
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