Iannarino

DECEMBER 27, 2023

Exploring the resurgence of outbound sales methods in the changing landscape of B2B sales, amidst the rise and fall of social selling and tech over-reliance.

B2B 253

B2B Technology Technology Sell 253

Membrain

DECEMBER 27, 2023

As we wrap up the final days of 2023, I wanted to take a few minutes to review the year and offer my gratitude to everyone who made this the best one yet. Despite a difficult economy that continues to drag on, we doubled revenues from two years ago, launched several major additions to our product, and got in deeper with our partners to deliver big wins for clients.

Launch 146

Launch Clients Product 146

Martech

DECEMBER 27, 2023

Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. At the same time, repetitive tasks can take 10 or more hours per week. No wonder many companies go for automation.

Follow-up 125

Follow-up Contact Trust CRM 125

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. And the news and updates kept coming, day after day, week after week and month after month.

Engineering 117

Engineering Follow-up Launch Start-ups 117

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. As the year goes on, more users and marketers will scramble to find alternatives.

B2B 122

B2B Government Technology Technology 122

Partners in Excellence

DECEMBER 27, 2023

Yes, we’ve all come to despise connection requests. Our inboxes are filled with them, “I’m impressed by your profile… We share common interests… We’re in the same group… We can get you leads… I’d like to tell you about our products and how you can use them… I worked for Estee Lauder and you’re cute (OK, we know about those)” Then there are those who wield their connections as weapons, alluding to “Mine is bigger than y

Construction 105

Construction Quota Follow-up Start-ups 105

SaaStr

DECEMBER 27, 2023

So we had an action-packed 52 weeks of Workshop Wednesdays this 2023! It’s been a big hit for us with over 4,000 of you attending our Live, FREE Workshop Wednesdays every … Wednesday! Sign up here to join (and bring your questions) So which were the most popular in 2023? A few great ones to catch up on: #1. 5 Metrics Every SaaS Company Should Care About with Salesforce Ventures A hands-on, practical session on the top SaaS metrics #2. 10 Things That Always Work in SaaS Marketing wi

B2B 89

B2B Growth Closing Product 89

Martech

DECEMBER 27, 2023

Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks.

CRM 95

CRM Strategize Technology Technology 95

SaaStr

DECEMBER 27, 2023

So is it possible to be too efficient in SaaS and Cloud? Maybe. And if so, maybe that’s Digital Ocean. If you haven’t heard of Digital Ocean, ask your developer. Many have used Digital Ocean at the cheaper, simpler version of AWS-Azure-Digital Ocean to get going fast and quickly. Growth has slowed the past year, but profitability? It’s gotten crazy good.

Growth 89

Growth Price Service Customers 89

Adaptive Business Services

DECEMBER 27, 2023

I’ve talked about this a bit before and … here I go again. By nature, I am extremely private but I feel the need to share some things if, for nothing else, to give folks who may be struggling with addiction, a little hope. I write this with gratitude. I was always a very good salesperson and, I think, a good manager. This was despite my 20 plus years as a functioning alcoholic.

Clients 62

Clients Business Services Conversion Sell 62

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

SaaStr

DECEMBER 27, 2023

Going from nothing to $1B is a massive undertaking. Alessio Artuffo, President and COO of Docebo , shares lessons learned, misconceptions, and what he would have done if he could do it all over again. The image above is a glance at Docebo today. 70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. They’re also growing fast and are nicely profitable.

Real Estate 78

Real Estate Contract Start-ups Growth 78

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. As content takes the forefront in connecting with business audiences, quantifying its effectiveness becomes essential.

B2B 67

B2B Objectives and Key Results A/B testing Technique 67

TaskDrive

DECEMBER 27, 2023

The sales orientation approach can make a huge difference for companies that prioritize sales and revenue. Check out this guide to learn more. The post A Guide to the Implications of Sales Orientation on Business Revenue appeared first on TaskDrive.

Sales 52

Sales 52

The Digital Technology

DECEMBER 27, 2023

The primary objective after making a decision to have a digital presence is to choose the right E-commerce platform that will help you achieve the objective.

E-commerce 45

E-commerce 45

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Hubspot

DECEMBER 27, 2023

Pipeline management training can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. Better sales management coupled with robust account-led processes puts your company on track to meet and even exceed revenue goals. Sounds too good to be true, doesn’t it?

Pipeline 69

Pipeline Profit margin Commission CRM 69