Iannarino

NOVEMBER 19, 2024

Allow me to paint a vivid picture of the rapidly evolving sales landscape—buyers are more informed, technology is advancing, and competition is fiercer than ever.

Sales 189

Sales Technology Technology 189

Martech

NOVEMBER 19, 2024

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.

CRM 122

CRM Contact Pipeline Follow-up 122

SaaStr

NOVEMBER 19, 2024

Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention? The best tactic I’ve ever seen is a simple combination of 3 things: Measure it , Segment it , and Drive it Down — Irrespective of Where It is Today. Churn is a bummer, and high churn is bad. But I’ve yet to work with a SaaS company that can’t improve. First, measure Churn.

Start-ups 108

Start-ups Meeting Customers 108

Martech

NOVEMBER 19, 2024

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.

B2C 122

B2C B2B Drivers/motivators Campaign 122

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Sales Hacker

NOVEMBER 19, 2024

Phil Hernandez is the VP of Sales Services at TaskUs. He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. He possesses an unwavering commitment to mastering sales systems and demonstrates expertise in orchestrating organizational change aimed at cultivating high-performance revenue teams. His diverse industry background ranges from Tech/SaaS, Big Data, Adtech/Media, and CPG.

GTM 102

GTM Process Strategic planning Drivers/motivators 102

Martech

NOVEMBER 19, 2024

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising.

Cross-sell 71

Cross-sell Legal Contract Sales 71

Hubspot

NOVEMBER 19, 2024

Trend forecasting keeps consumers happy and businesses relevant. If you can accurately spot trends in your industry, you can adapt your offering to improve customer satisfaction and drive business growth. If you’re new to trend forecasting, this article will serve as an ultimate guide. I’m exploring the subject of trend forecasting in full, including its benefits, types, and tips on how to make trend predictions accurately.

CRM 36

CRM Strategic planning Strategize Angle 36

Partners in Excellence

NOVEMBER 19, 2024

I grew in my career establishing myself as a “Problem Solver.” Finding and fixing problems was like a scientific challenge, which matched my training as a theoretical physicist. I proactively sought problems and challenges and worked to solve them. At first it was as a seller working with my customers. I’d wander the halls of Citicorp and Chase Manhattan bank, talking to people, looking for problems.

Promote 126

Promote Quota Clients Presentation 126

SaaStr

NOVEMBER 19, 2024

Most startup companies in earlier stages don’t have the most mature product. While differentiating your product against the competition is important, you have to differentiate yourself elsewhere as you build your company. This is where customer success comes in. Drata VP of Customer Success Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customer success from 0 to 5,000 customers.

Customers 113

Customers Gaming Up-sell Service 113

Salesforce

NOVEMBER 19, 2024

Little moments can make a big difference in life. A personalized reminder for an item left in your cart. A helpful text message that helps you navigate the healthcare system. MomentMarketers are practitioners, brand leaders, and operations professionals who strive to create these seamless and exceptional customer experiences. They use data and AI to deliver great campaigns, elevate customer engagement, and help their companies grow.

Healthcare 64

Healthcare Networking Education Campaign 64

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Salesforce

NOVEMBER 19, 2024

So you’ve developed a great product, and you’re feeling confident about the value you’re bringing to market. But the competition is fierce, and you’re not sure how to attract customers. Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate.

Price 52

Price Profit margin Territory Cross-sell 52