Iannarino
NOVEMBER 19, 2024
Allow me to paint a vivid picture of the rapidly evolving sales landscape—buyers are more informed, technology is advancing, and competition is fiercer than ever.
Martech
NOVEMBER 19, 2024
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.
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SaaStr
NOVEMBER 19, 2024
Most startup companies in earlier stages don’t have the most mature product. While differentiating your product against the competition is important, you have to differentiate yourself elsewhere as you build your company. This is where customer success comes in. Drata VP of Customer Success Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customer success from 0 to 5,000 customers.
Martech
NOVEMBER 19, 2024
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SaaStr
NOVEMBER 19, 2024
Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention? The best tactic I’ve ever seen is a simple combination of 3 things: Measure it , Segment it , and Drive it Down — Irrespective of Where It is Today. Churn is a bummer, and high churn is bad. But I’ve yet to work with a SaaS company that can’t improve. First, measure Churn.
Sales Hacker
NOVEMBER 19, 2024
Phil Hernandez is the VP of Sales Services at TaskUs. He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. He possesses an unwavering commitment to mastering sales systems and demonstrates expertise in orchestrating organizational change aimed at cultivating high-performance revenue teams. His diverse industry background ranges from Tech/SaaS, Big Data, Adtech/Media, and CPG.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 19, 2024
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising.
Salesforce
NOVEMBER 19, 2024
Little moments can make a big difference in life. A personalized reminder for an item left in your cart. A helpful text message that helps you navigate the healthcare system. MomentMarketers are practitioners, brand leaders, and operations professionals who strive to create these seamless and exceptional customer experiences. They use data and AI to deliver great campaigns, elevate customer engagement, and help their companies grow.
TaskDrive
NOVEMBER 19, 2024
Learn about time investment, ROI, and why traditional marketing may be costing you more than it’s worth. Find out how to avoid common mistakes and create a smarter strategy. The post Why Content Creation Is Essential for Business Growth: Costs, ROI, and Common Mistakes appeared first on TaskDrive.
Hubspot
NOVEMBER 19, 2024
Trend forecasting keeps consumers happy and businesses relevant. If you can accurately spot trends in your industry, you can adapt your offering to improve customer satisfaction and drive business growth. If you’re new to trend forecasting, this article will serve as an ultimate guide. I’m exploring the subject of trend forecasting in full, including its benefits, types, and tips on how to make trend predictions accurately.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Salesforce
NOVEMBER 19, 2024
So you’ve developed a great product, and you’re feeling confident about the value you’re bringing to market. But the competition is fierce, and you’re not sure how to attract customers. Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate.
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