Mon.Nov 11, 2024

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Unlocking Sales Success: Strategies for Sales Leaders, Managers, and Reps to Build a Durable Pipeline and Increase Win Rates

Iannarino

Sales managers and reps face immense pressure to deliver results—understanding how to operate within your Overton window could be the key to career survival.

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Why generational stereotypes are failing marketers and how to move past labels

Martech

We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels often oversimplify and stereotype, missing the complex mix of influences that shape people’s behaviors, values and choices. Here’s why it’s time to move beyond labels and how to adopt a more nuanced approach to understanding today’s diverse market.

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Strengthening Root Cause Analysis by Combining Training and Tech

G2

Root cause analysis (RCA) brings together training, tools, and technology to assist organizations with problem-solving more effectively. By employing all of these components, a company can correct the issues at hand and ensure they do not recur, reacting to problems and proactively improving systems.

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The execution team’s role in a martech center of excellence

Martech

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Leveraging Technology To Transform Healthcare HR

G2

Healthcare is an incredibly complex and critical industry. With healthcare workers and their patients at the core, the need to manage HR processes diligently and faultlessly is paramount.

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Picking a marketing performance management platform: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit.

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Orchestrating Your Budget for Demand Gen Success: A Fiscal Year Planning Guide

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Halloween has passed and you know what that means. No, not the Christmas decorations popping up in a store near you—although that’s happening. I am referring to the need to tackle marketing financial planning for 2025. Working on budgets is not necessarily a marketer’s favorite task. Otherwise, we’d be working in the financial department instead, right?

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What did marketers and marketing ops professionals learn in 2024?

Martech

What did you learn about marketing and marketing operations in 2024? How did you grow your skills? And what do you plan to learn in 2025? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo.

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If You Fall Off the Venture Track, At Least Stay on The PE Track

SaaStr

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Dear SaaStr: What Did You Do in Your Startup That Didn’t Scale?

SaaStr

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