Iannarino

NOVEMBER 11, 2024

Sales managers and reps face immense pressure to deliver results—understanding how to operate within your Overton window could be the key to career survival.

Pipeline 224

Pipeline Sales Prospecting 224

Martech

NOVEMBER 11, 2024

Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit.

Campaign 108

Campaign Strategic planning Strategize Promote 108

Heinz Marketing

NOVEMBER 11, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Halloween has passed and you know what that means. No, not the Christmas decorations popping up in a store near you—although that’s happening. I am referring to the need to tackle marketing financial planning for 2025. Working on budgets is not necessarily a marketer’s favorite task. Otherwise, we’d be working in the financial department instead, right?

Campaign 75

Campaign Strategize Technology Technology 75

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

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A/B testing UX CRM Strategize 107

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

G2

NOVEMBER 11, 2024

Root cause analysis (RCA) brings together training, tools, and technology to assist organizations with problem-solving more effectively. By employing all of these components, a company can correct the issues at hand and ensure they do not recur, reacting to problems and proactively improving systems.

Technology 59

Technology Technology Networking Product 59

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? How did you grow your skills? And what do you plan to learn in 2025? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo.

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Martech

NOVEMBER 11, 2024

We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels often oversimplify and stereotype, missing the complex mix of influences that shape people’s behaviors, values and choices. Here’s why it’s time to move beyond labels and how to adopt a more nuanced approach to understanding today’s diverse market.

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Closing Customers Process Product 125

Salesforce

NOVEMBER 11, 2024

Owning a small or medium-sized business (SMB) is no small feat. But the right technology, like an artificial intelligence (AI) assistant, or agent, for small business, can make a world of difference. Imagine having a digital partner that keeps your tasks on track, boosts your customer service, and makes daily operations smoother. Over 58% of SMBs already use AI to streamline their operations and deliver more personalized customer experiences.

Real Estate 105

Real Estate CRM Hospitality Retail 105

Martech

NOVEMBER 11, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Launch Strategic planning Campaign CRM 107