Iannarino

JANUARY 30, 2024

Uncover the secrets of transitioning from a One-Down to a One-Up sales approach to revolutionize your B2B sales performance.

B2B 221

B2B Sales 221

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. 1.

Customers 138

Customers Price Contact Campaign 138

Veloxy

JANUARY 30, 2024

Are you a field sales representative struggling to reach potential customers? One of the biggest roadblocks you might face is figuring out how to find someone’s phone number, especially when you’re in unfamiliar territory. Luckily, there are tools out there that can help. This comprehensive guide will explore some of the best ways to find someone’s phone number and email address.

Legal 130

Legal Contact Technique Prospecting 130

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Sentry.io got rid of all advertising and tracking cookies last July.

Education 121

Education Territory Technology Technology 121

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Search Engine Land

JANUARY 30, 2024

Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. Google’s advertising network was slightly down 2.1%, however, this was an improvement on the 2.6% loss reported in the third quarter of 2023. “We ended 2023 with very strong fourth quarter financial results, with Q4 consolidated revenues of

Networking 115

Networking Campaign Engineering Growth 115

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” The master class is aimed at email marketers with one or two year’s experience under thei

Technique 116

Technique Education Gaming Start-ups 116

Search Engine Land

JANUARY 30, 2024

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. The additional support and guidance for navigating GA4 will prove particularly valuable for those still grappling with the platform, especially after the forced migration from Universal Analytics last summer.

Launch 106

Launch Process 106

Salesforce

JANUARY 30, 2024

The inbox: If you can make it there, you can make it anywhere in email marketing. When brands send messages to a large audience, they must navigate rules intended to protect users from getting a lot of spam. Strong email deliverability tactics determine the success businesses have in making sure their readers see and open their messages. Let’s look at the factors that impact email deliverability and the best practices for making sure your emails get where they need to go.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Service Campaign 110

Search Engine Land

JANUARY 30, 2024

You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert that traffic into paying customers. This article explores nine proven methods to help you turn SEO traffic into sales and leads. 1.

A/B testing 105

A/B testing UX Intrinsic Trust 105

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation is the finding that 50% of U.S. and U.K. B2B marketers identify budget constraints as their main challenge. Brands are adapting to fewer resources by consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%).

Launch 104

Launch Drivers/motivators B2B Represent 104

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Search Engine Land

JANUARY 30, 2024

Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase.

Drivers/motivators 103

Drivers/motivators Gaming Growth Service 103

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust.

Trust 102

Trust Customers Healthcare Government 102

Search Engine Land

JANUARY 30, 2024

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. Google search interest in the topic of CTR far exceeds that of conversion rate (CVR), even though conversions more directly align with the health and success of a business.

CTR 102

CTR Real Estate Click Through Rate Launch 102

Partners in Excellence

JANUARY 30, 2024

It’s Monday morning, I’ve just cleared my email and social feeds. Each of us experiences the same thing, grumbling at the terrible quality outreach. Then, too many of us turn around and inflict bad outbound prospecting on our own victims. 100% of the prospecting messages I see are product focused. The outbound communications are something like: “We are known for having the best product/services doing this…… I’d love to talk to you about it and what our custome

Product 100

Product Sell Pitch B2B 100

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts.

Pipeline 98

Pipeline Represent Pitch CRM 98

SaaStr

JANUARY 30, 2024

So we try to be positive on SaaStr — that’s what helps the most. Showing folks the way, often through tougher times. But there’s a trend I want to highlight now that we’ll see all across 2024. And I’m highlighting so if it’s you — you can get a bit of a kick in the arse and go do something about it. It’s the “NRR Zombie”. What’s that? It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going.

GTM 96

GTM Finance Growth Gaming 96

Search Engine Land

JANUARY 30, 2024

Yelp is rolling out scheduled support consultations for advertisers to ensure their questions are answered in a “timely manner” While options like online FAQs, email and chat are effective for many queries, some advertisers prefer the value of speaking with a live representative for more personalized assistance, the platform told Search Engine Land.

Consult 95

Consult Territory Engineering Represent 95

SaaStr

JANUARY 30, 2024

Dear SaaStr: What Do I Do When My CEO Is Destroying My Startup? You quietly, and respectfully, move on. It can be tempting to want to “do something” when a CEO is seemingly destroying a startup: You can take it to the board of directors. This happens a lot, actually. They may listen. But it’s unlikely they will do anything. You can rally the troops.

90

90

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Price

Search Engine Land

JANUARY 30, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

Clients 92

Clients Education Trust Engineering 92

Sales Hacker

JANUARY 30, 2024

Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). In a prior life, Amit also led product and UX teams at Yahoo and Oracle.

GTM 87

GTM UX Finance Growth 87

Search Engine Land

JANUARY 30, 2024

Google AdMob is introducing Technical ad delivery to help publishers ensure that displayed ads adhere to regulations in the European Economic Area (EEA) and the United Kingdom (UK). Technical ad delivery will be available by the end of March (an exact date was not confirmed). Why we care. Publishers that don’t fully comply with EU regulations could be blocked or suspended from the IAB Europe Transparency & Consent Framework (TCF).

Launch 84

Launch Legal User Experience Presentation 84

The Advantexe Advisor

JANUARY 30, 2024

It’s hard to ignore The Wall Street Journal article with the headline about more big layoffs in 2024. What’s also hard to ignore are the mixed messages about the job market and what they mean to your business in the short- and long-term. As we all know by now, the job market data indicates a very robust job market with unemployment remaining surprisingly low.

Price 82

Price Sports 82

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Search Engine Land

JANUARY 30, 2024

In this webinar, set aside the complexities of SEO and link building as experts reveal the secrets that catapulted Page One Power into a $10 million SEO business. This session is not just for SEO specialists but anyone seeking to unlock the secrets to substantial business growth in the dynamic SEO space. Key takeaways: Transform your SEO strategies by embracing foundational business principles that can turn your agency into a $10 million powerhouse.

Strategize 84

Strategize Engineering Presentation Growth 84

Salesforce

JANUARY 30, 2024

Large companies are investing in enterprise LLMs, left and right. Why? These LLMs lay the foundation for AI tools that can chat with shoppers, detect fraud, diagnose medical issues, and much more. Want to translate a product explainer in 10 languages in minutes, while staying true to your brand voice and tone? An enterprise large language model (LLM) can do that.

Trust 78

Trust Government CRM Technique 78

Hubspot

JANUARY 30, 2024

Young Africans are about to become a major topic of conversation. Why? Because this demographic is undergoing a massive boom. ? Africa is the Benjamin Button of population demographics. Source: Our World In Data Here are some of the most impressive stats: Nearly 60% of Africans are under the age of 25, compared to 27% of Europeans. The median age across Africa is 18 , compared to 35 in North America.

E-commerce 77

E-commerce Territory Niche Finance 77

Sales Pop!

JANUARY 30, 2024

I just wanted to drop in and share some cool stuff from my latest podcast episode. I had an amazing chat with Summer Davies , who knows a ton about making leaders out of regular folks. We talked about all sorts of things that can trip you up if you’re trying to lead a team, especially in smaller businesses. Here’s the lowdown: The Big Oops in Leadership: It’s pretty common to see someone who’s awesome at their job get promoted to a boss.

Promote 59

Promote Growth 59

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Sell

Hubspot

JANUARY 30, 2024

Sales trends come and go. Some stick around for a while, while others see themselves out rather quickly. Since we just started a new year, is it time for some goodbyes? In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1.

Cold Call 76

Cold Call Pitch Sales Consult 76

The Lost Book of Sales

JANUARY 30, 2024

n the fast-paced world of sales, mastering the sales process is more than a skill—it's an art. As sales teams navigate through the complexities of the sales cycle, understanding and leveraging each phase becomes critical. This article delves into innovative strategies for enhancing the sales process, boosting sales team performance, and accurately forecasting sales outcomes.

Strategic planning 52

Strategic planning Technique Strategize Sales 52

SalesLoft

JANUARY 30, 2024

As the Vice President of Sales Development at NielsenIQ , Josh Morgan knows his stuff. He currently leads teams across the world in Asia Pacific, Latin America, Western Europe, and North America in the sales development rep function. When we sat down with him at Saleslove on Tour in London, however, we learned just how knowledgeable he is about the available tech out there right now in the market — and why Salesloft is the one that delivers the most impact for teams like his.

Territory 52

Territory CRM Contact Prospecting 52

The Lost Book of Sales

JANUARY 30, 2024

In the dynamic world of modern sales, success hinges not just on personal skills but on leveraging an array of sophisticated tools. These tools, often underutilized or misunderstood, can dramatically reshape sales strategies and team dynamics in large corporations. 1. Advanced CRM Solutions: Beyond basic customer management, advanced CRM systems now offer predictive analytics, integrating AI to forecast sales trends and customer behaviors.

CRM 52

CRM Negotiate Sales Strategize 52

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product