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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
So Carta has its latest data out on VC “Emerging Managers” or folks managing $10m-$100m. And what is shows is smaller VC funds from 2017-2020 are seeing their returns decline dramatically over the past 24 months. New emerging managers were a hot category in the boom times of 2020-2021, but a pretty tough one to raise back for the first solo SaaStr Fund in 2016.
Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form content creation and proofreading and editing on a daily basis.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In today's competitive market, leveraging data effectively can be the key to unlocking higher sales performance and increased revenue. Most leaders understand they must harness the power of data to drive success. But in order to effectively use data, you must first ensure you have the right structures in place to collect data about your sales activities and apply findings in a way that's relevant and actionable.
On November 30, 2022, I, like millions of others, tried ChatGPT for the first time, and wow, a computer that could write essays, explain quantum physics, and even crack jokes? Mind. Blown. It felt like AI had just leaped into the future overnight.
When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the companys marketing. The dental payer was sending simple batch and blast emails to its subscriber base, but Greenwood wanted to do more, specifically an integrated member experience with personalized journeys. Greenwood was familiar with Salesforce from a previous job.
When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the companys marketing. The dental payer was sending simple batch and blast emails to its subscriber base, but Greenwood wanted to do more, specifically an integrated member experience with personalized journeys. Greenwood was familiar with Salesforce from a previous job.
Purchasing a point-of-sale (POS) system isnt as simple as buying another product for your retail or restaurant business. A lot of thought and research goes into selecting the right PoS software, hardware, and features unique to your business operations.
So RevenueCat has its latest “Sate of Subscription Apps 2025” report out and there is a ton of great stuff in here. I’m fortune that SaaStr Fund was the first investor in RevenueCat in 2018 and today it’s grown into the #1 tool to manage mobile subscriptions, powering 40% of all mobile subscription apps, and even ChatGPT’s mobile app itself.
Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in a crowded feed controlled by someone else. Then, the rules change and access disappears overnight. LinkedIn recently shut down company pages for two lead-gen providers , erasing their ability to instantly reach followers.
Dear SaaStr: Have You, As a CEO, Ever Stood Up for Your Employee Against a Customer? Yes and I regret it. Yeah ago, the largest software company in the world agreed to be our largest customer. It was a huge victory. But then our top sales rep the next day the next day! spammed their senior executives. The tep called me before he did and I approved it, but I didnt actually understand what I approved.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Customer service today is dominated by artificial intelligence (AI), and for good reason. AI can do everything from handling routine tasks with unparalleled speed to analyzing customer data and offering personalized recommendations. These are need-to-haves in a time where 77% of customers expect to interact with someone immediately when they contact a company, and 65% expect companies to adapt to their changing needs.
As someone who loves exploring how technology reshapes industries, Ive noticed a pattern. Great enterprises arent wished into existence, and the ones who often are able to cut through the noise are those willing to reimagine the basics and disrupt. 2025 is here and the entrepreneurial world is brimming with companies that are rewriting the rules in their industries and solving old problems in new, exciting ways.
In a previous role selling software, I kept running into the same issue. Despite winning demos from researched and personalized pitches, I struggled to convince prospects to rip and replace a competitors solution. Most of them had used the industry incumbent for years. The cost and uncertainty of a migration just wasnt worth the effort despite our products advantages.
When I think of ecosystems, I picture the rainforest, and Im not too far off. Sure, in the business world, there are fewer plants and animals. However, there are still interconnected entities that coexist, compete for resources, and work symbiotically. Some members of your ecosystem are your competitors. Others are partners who can work with you to enhance your offering.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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