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CFOs, VP Finance and Finance Leaders: Be Our VIP Guest at the 2nd Annual CFO Summit at 2025 SaaStrAnnual on May 13 with top speakers from: Andreessen Horowitz Emergence Capital OpenAI SnapLogic and more! “The Rise of the AI-Driven Finance Org” THE 2025 SaaStr Annual CFO SUMMIT hosted by Lloyed Lobo and in partnership with Carta and Grant Thornton The role of the CFO is being redefined.
We are thrilled to announce that Juan Carlos Niebles , one of our talented researchers, has been named one of the top 100 in AI by the Artificial Intelligence Observatory in Colombia. This recognition is a testament to his groundbreaking work and significant contributions to the field of computer vision and artificial intelligence. About Juan Carlos Niebles Juan Carlos is a prominent researcher of Colombian origin who currently holds the position of Director of Research at Salesforce AI Research
AI is driving up churn all across the board. Why? In many cases, its not because vendors fail their customers, or that the solution wasnt good enough. In previous years, customers might have just renewed out of intertia. But things are different now. Today churn is often simply because looking at how AI changes a category put the customer / renewal into play.
I have a prediction: one of the biggest business acumen trends of 2025 will be large companies instructing their mid- and upper-level managers to stop being so passive and start making significant bets. Why do I make this prediction? Because five out of the last six business acumen programs I have delivered for clients across various industries, including pharmaceuticals, high tech, chemicals, and consumer products, have requested that I develop business simulations to help participants learn ab
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Dear SaaStr: How Should I Get Our First Partner Program Going? Building a partner program is a long-term play. Too many expect a material amount of revenue too quickly. Its critical to approach it with the right expectations and structure. But it really can play out. 40% of HubSpot’s and Shopify’s revenue comes from partners. In the enterprise, most of ServiceNow’s revenue does.
The global trade landscape is shifting, and brands that rely on eCommerce and omnichannel distribution are feeling the pressure. Tariffs and trade policies are raising costs, squeezing margins, and adding new layers of complexity to supply chains. But heres the reality: market disruption always presents opportunity. For brand executives and eCommerce leaders, this is a moment of strategic decision-making.
As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we want to take a look back at a few of our top sessions from last year. Rene Lacerte, founder and CEO of Bill, came to SaaStr just as Bill was crossing 500,000 (!) SMB customers. 5 Non-Obvious Learnings from Bill.com’s Journey to $1.4B The first 90 days of customer adoption are make-or-break Bill.com discovered their highest attrition occurs in this critical window, after which customers become remarkably sticky.
There are several components to being a good sales coach. Often, sales coaches do not understand the difference between holding people accountable to the sales activities (e.g. the numbers like prospecting dials) versus technique mastery (or how the activities are being executed). Here, you will focus on the technique of consistent sales coaching, not on holding people accountable to their numbers.
Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According to the annual MarTech Replacement Survey, marketing automation platforms have been the most-replaced application in the martech stack for several years.
Salesforce Marketing Cloud has been kind of an accidental journey for me, says Gaurav Bhatia, Chief Marketing and Head of Retail Deposits at PenFed Credit Union. Bhatia joined PenFed, the nations second-largest federal credit union, five years ago and was tasked with making two products work for front- and backend tasks: Salesforce Financial Services Cloud and another marketing technology vendor.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Its not for lack of trying, either. Apples iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint.
Studio Ghibli, the iconic Japanese animation house behind gems like Spirited Away, and My Neighbor Totoro, has always stood for hand-drawn magic and deep, emotional storytelling. When Ghibli-style art began surfacing via ChatGPT s Studio Ghibli art, the reactions were as vivid as the art itself. While some marveled at these AI-created scenes' nostalgia and beauty, others felt unease: was this a homage or hollow mimicry?
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