Iannarino
DECEMBER 12, 2023
When everyone who wants a job goes to one of the job platforms like Indeed.com or Zip Recruiter or the company's website, you end up interviewing with the wrong person.
Partners in Excellence
DECEMBER 12, 2023
Too often, when going to college, I discovered that studying, reading books, and writing thoughtful analysis really interfered with my education. It cut into my time socializing, drinking beer, partying and sports. I wasn’t the only one, it seemed all my friends suffered with the same problem. College would have been fantastic if it weren’t for all those books and reports we had to write.
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Search Engine Land
DECEMBER 12, 2023
Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. Most accounts start and stick with modest budgets. They need the most support in these early stages and against bigger spenders. One fundamental part is developing a well-rounded paid search strategy that matches your strengths and works within the PPC platform’s limitations.
Salesforce
DECEMBER 12, 2023
As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
DECEMBER 12, 2023
After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that const
Search Engine Land
DECEMBER 12, 2023
Google patents offer valuable insights into the search engine giant’s latest innovations and priorities for improving search technology. This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. Do the patents reflect Google’s actual practices? Just because Google files and publishes a patent application doesn’t guarantee that the methods outlined will be implemented in Google Search.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
DECEMBER 12, 2023
Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. Leveraging its machine learning technology, Google then identifies the most effective combination of ads to serve for maximum reach and efficiency.
Martech
DECEMBER 12, 2023
One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s challenging because processes are sometimes embedded in our workplace and it’s difficult to change that,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference.
Search Engine Land
DECEMBER 12, 2023
A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include: 1 in 4 companies have already implemented generative AI for marketing content, with another 45% or surveyed marketers planning to implement by the end of 2024.
Martech
DECEMBER 12, 2023
Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to reach an international audience, while London-based Infobip will gain greater access to the North American market. Community and Infobip.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
DECEMBER 12, 2023
The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. During Workshop Wednesday , held every Wednesday at 10 a.m., Mandy Cole, Partner at Stage 2 Capital, shared the five steps every company needs to take to build their first GTM playbook centered around the buyer.
Martech
DECEMBER 12, 2023
Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. They’re not receptive to showy displays, elaborate claims or emotional appeals that lack the depth to fulfill their needs. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.
Search Engine Land
DECEMBER 12, 2023
Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to maximizing revenue and profitability. Enter the world of predictive analytics, where the key to above-and-beyond search performance lies in the strategic use of AI technologies and the integration of your own customer data, marketing data and web analytics
Sales Hacker
DECEMBER 12, 2023
Daniel Weiner is a former agency executive turned Founder. He started YouShouldTalkTo in 2020 amidst the madness of the pandemic and 3 years later has turned it into a 7-figure business. He also hosts a podcast and private CMO dinners in Atlanta. Outside of work he enjoys all things food/cooking, playing basketball, and working on renovating his loft.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
DECEMBER 12, 2023
Search Engine Land officially celebrated its 17th birthday yesterday. This past year was unlike any we’ve seen in the world of search – 2023 was a year of seismic changes in SEO and PPC thanks largely to generative AI. Plus, we can’t forget Google Analytics 4. But the mission of Search Engine Land remains the same as it has since Day 1 – to keep you updated on the latest changes in SEO and PPC via news, analysis and guides.
David Meerman Scott
DECEMBER 12, 2023
Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public speaking career.
Search Engine Land
DECEMBER 12, 2023
At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble-bragging online. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.
Hubspot
DECEMBER 12, 2023
We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. There's AI — obviously — and all the ways it's changing how we sell. But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. On top of that, shifts in buyer expectations continue to redefine our strategies year after year.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Search Engine Land
DECEMBER 12, 2023
Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Over the past several years, Meta has unified Facebook, Instagram and (to a lesser extent) WhatsApp into an integrated ad platform.
SaaStr
DECEMBER 12, 2023
Have you been attending our free, live Workshop Wednesdays with the best in SaaS? The best of SaaS come every Wednesday at 10am PST on Zoom with hands on presentations, data, advice and live Q+A. Speakers include 50+ cloud and SaaS leaders already: Thomas Tunguz of Theory Ventures Jamin Ball of Altimeter Mark Roberge of Stage 2 Capital MongoDB’s SVP of Sales Ops on Sales Compensation Open AMAs with Jason Lemkin and so, so much more!
Salesforce
DECEMBER 12, 2023
In many organizations, the highest performers are often promoted to sales leadership positions. But being able to close deals doesn’t automatically make you a good leader. That’s because leading a sales team to success takes a different skill set. Think of it like being a football coach. While a player might be able to execute seamlessly — passing, running, tackling — they don’t necessarily know the best play to run.
Highspot
DECEMBER 12, 2023
The key is to measure your direct impact on priority initiatives and correlate those to the business results that matter most to your C-suite. In doing so, you can convey how investing in enablement helps leaders realize their business goals. By demonstrating how adoption leads to improved performance, leveraging analytics to prove how your programs drive sales outcomes, and highlighting stakeholder feedback, you can create a compelling business case for enablement.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Salesforce
DECEMBER 12, 2023
A bad experience is one of the top reasons a customer will leave a brand , and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. While you may have heard of customer obsession and think your company is hitting the mark, how can you be sure?
G2
DECEMBER 12, 2023
At G2 Reach 2023, G2 CEO and Co-Founder Godard Abel moderated a fireside chat with HubSpot CEO, discussing the role of AI on the customer journey and how SaaS business leaders can adapt in the age of intelligence.
Salesforce
DECEMBER 12, 2023
Get cozy with these 14 key admin skills Build your Salesforce Admin resume Map your skills and collect examples Final tips for your Salesforce Admin resume I’ll spare you the obligatory intro paragraph about how radically in-demand Salesforce Admins are in today’s job market. Or how, with the growth of AI, now is quite possibly the most exciting time to be an admin: AI-assisted Flows ?
Sell Or Die
DECEMBER 12, 2023
This week we welcome Anthony Iannarino to help us understand negativity and how to expunge it from our lives! Anthony Iannarino helps sales managers develop high performing teams. As an author of 4 books, speaker, trainer & coach, Anthony has helped 321 sales teams implement the Reveneu Growth Blueprint that works in todays market.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
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