Anthony Cole Training

JANUARY 25, 2024

The dream of every dedicated sales leader and the key to achieving sales team excellence is understanding what drives and inspires their people to perform at their highest potential. What are the competencies and behaviors of those leaders who seem so talented at helping others achieve their very best? We rely on the pioneer and #1 sales management evaluation by Objective Management Group to help understand exactly what it takes to ‘motivate’ a sales team.

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Drivers/motivators Sales 270

Iannarino

JANUARY 25, 2024

Explore the groundbreaking insights and strategies in Anthony Iannarino's series of six books, revolutionizing sales and leadership.

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Sales 268

Partners in Excellence

JANUARY 25, 2024

I have to start this post with an acknowledgement and a concern about misinterpretation/misapplication of this article. First, every month, Lahat Tzvi and I have a conversation. We don’t have a set agenda, we talk about what we are seeing, usually it’s me whining about the state of professional selling. Lahat has an amazing talent to start drawing new ideas and thinking.

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Customers Objectives and Key Results Growth Objection handling 139

Martech

JANUARY 25, 2024

Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.

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Government Strategize Start-ups Technique 138

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

SaaStr

JANUARY 25, 2024

I thought this year would be better for venture: – Folks internalized markdowns, write-offs – Ready to get back to business – Most top VCs have fresh funds to invest But: – The "AI Chase" burning up tons of energy – Unicorns not fully written down – Top investments still… — Jason ✨Be Kind✨ Lemkin  ??

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Martech

JANUARY 25, 2024

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Absurd, right? Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?

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Strategize Clients Trust Campaign 131

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. CXAI Data has two component parts. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills.

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SQL Campaign Launch Customers 122

Search Engine Land

JANUARY 25, 2024

Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. This specific UI change, which is currently in beta for Manager Accounts, was was designed to improve workflow organization and streamline accessibility, all while maintaining the availability of the same set of tools.

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X-functional Campaign Engineering Process 111

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. “Despite massive improvements in deep-learning techniques, federal testing shows that most facial recognition algorithms perform poorly at identifying people besides white men,” writes Scientific American.

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Sports Technique Campaign Technology 114

SaaStr

JANUARY 25, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Mark Roberge, Co-Founder and Managing Director at Stage 2 Capital. Check that out here. This week we’re focusing on Satya Patel, Partner at Homebrew! #1. What’s your most recent disclosed investment?

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Construction Entertainment Finance Education 111

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

JANUARY 25, 2024

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing.

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B2B Drivers/motivators Education Technology 113

SaaStr

JANUARY 25, 2024

Dear SaaStr: What happens to employees after your startup gets acquired? It varies — a lot. But as a rule: Top engineers will all be given retention packages, extra money / RSUs / options designed to keep them for 2-4 years. All engineers and product people will want to be kept. Then, either: They’ll want to keep everyone for a while; or They won’t see the value in keeping much of sales, marketing, finance, etc. for anything longer than a transition period, and either won̵

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Finance Engineering Product Sales 110

Search Engine Land

JANUARY 25, 2024

SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO services today can give the impression that SEO is a commodity and that one provider’s offering is much like another’s. However, not all SEO is created equal. Choosing an SEO resource or partner based on price or generalized factors alone is risky.

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UX Price Technique Territory 108

Salesforce

JANUARY 25, 2024

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. But when you click the Buy button, you get an irritating out-of-stock message: “Currently unavailable.” How frustrating. The backstory here is all about inventory management. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped.

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Technique Manufacturing Objectives and Key Results Cross-sell 59

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales.

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Objectives and Key Results Campaign Finance Real Estate 102

Salesforce

JANUARY 25, 2024

“Is it okay if we record this call?” This is more than just a routine check — it’s a means of gaining insights and improving sales tactics. When you record sales calls, you can easily organize and analyze call information, surfacing key insights that allow you to address customer needs and move deals closer to the finish line. Even better, managers can use sales call recordings to train reps both on best practices and what to avoid.

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CRM Sales Legal Up-sell 59

Search Engine Land

JANUARY 25, 2024

Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals. The featured ads include a thumbnail image, reviews, opening hours, duration of service, local service areas, and a call button so that users can easily contact the business.

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Service Contact Engineering Trust 99

Salesforce

JANUARY 25, 2024

A government agency’s ability to manage cases efficiently has the potential to greatly affect people’s lives. It’s the difference between whether or not someone can gain access to social services, whether the proper road closures are made, and how grants and funds may or may not be appropriated. Agencies are aware of this and know that constituents want easier experiences.

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Government Contact Technology Technology 59

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Search Engine Land

JANUARY 25, 2024

Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers.

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Campaign Launch Technology Technology 96

Sales Pop!

JANUARY 25, 2024

Have you ever wondered what really draws you into reading an article or lingering on a social media post? Yes, visuals are the first to grab your attention , but they aren’t the whole story. It’s the message, the narrative, that truly captures your focus. Content marketing is all about creating connections. A study found that a staggering 82% of consumers feel more positive about a company because of it.

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Education Real Estate Trust Engineering 59

PandaDoc

JANUARY 25, 2024

If your sales team is expanding, that’s great! However, significant growth comes with increased complexity. And if your CPQ process is not optimized and simply trying to keep up, then pain points will become a barrier sooner or later. By properly integrating configure, price, quote (CPQ) software into your sales cycle, you will drastically reduce the time it takes to fulfill customer requests and avoid costly quoting errors.

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Profit margin CRM Legal Price 52

G2

JANUARY 25, 2024

Many companies struggle to meet revenue goals in today’s tumultuous economic climate. There is growing pressure on sellers to meet their quota, yet meeting that goalpost is becoming increasingly difficult.

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Conversion Quota Sales Meeting 52

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

G2

JANUARY 25, 2024

We’ll cover what product integrations are, the common use cases they support, the benefits they offer, and the approaches you can choose from to build them.

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Product Networking 52

G2

JANUARY 25, 2024

Disasters are a constant threat to businesses and organizations. Whether it's a natural disaster, cyber attack, or any other event, the potential data loss has severe consequences, including damage to business reputation, customer trust, and revenue. In some cases, a disaster leads to a business’ end. That's why having a disaster recovery or DR plan to ensure business continuity by establishing a resilient IT infrastructure is so crucial to the survival of any company.

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Trust Customers Networking 52