Martech
DECEMBER 6, 2024
The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether.
G2
DECEMBER 6, 2024
Master the 16 key advertising metrics that matter most for ad network success.
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Martech
DECEMBER 6, 2024
Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.
G2
DECEMBER 6, 2024
Looking for the best AI chatbots? I tested the top ones, from ChatGPT to Gemini, to help you find the best free AI chatbots for smarter conversations.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
DECEMBER 6, 2024
Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where they are in the organization affects their responsibilities and the associated martech job description. Understanding this also helps with martech team formation. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team.
SaaStr
DECEMBER 6, 2024
Found out over the weekend another 2 CEOs Ive known for a long time that raised $50m+ recently just quit their start-ups I guess this is fine now — Jason ????SaaStr 2025 is May 13-15 Lemkin (@jasonlk) November 11, 2024 So theres a quiet trend Ive observed for a while but didnt want to call a trend. Didnt want to see it as a new thing. But I think it is.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 6, 2024
Uniphore announced today that it is acquiring data technology firms ActionIQ and Infoworks. The move is a key part of the companys new Zero Data AI Cloud, aimed at accelerating business AI adoption. The platform is designed to overcome common hurdles in enterprise adoption, such as data access, accuracy and flexibility. The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations.
G2
DECEMBER 6, 2024
Is LinkedIn Premium worth it? Find out from 240+ G2 reviews and personal experience to decide if it's the right investment for your career goals in 2025.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Partners in Excellence
DECEMBER 6, 2024
As I peruse my feeds with insights from guru’s, I see all sorts of advice about increasing our outreach. Leveraging tools, ChatGPT, social channels. My various inboxes are filled with with offers for “more.” I am offered lists of thousands of prospects. We are inundated with data showing declining response rates, the solution to these is always “more.” What took 400-500 outreaches a few years ago, takes 1200-1500 today, and next year probably will be over 2500.
Sales Hacker
DECEMBER 6, 2024
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Understanding the Sales Force
DECEMBER 6, 2024
We attended Boston Ballet’s Performance of The Nutcracker on Sunday evening. We have been attending this performance, as a family, for nearly 23 years, a tradition my wife began that we all treasure each holiday season! I first wrote about The Nutcracker as an analogy to selling back in 2010 and have reposted it, along with annual updates, for the past thirteen years, with this article being the fifteenth annual Nutcracker article overall.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sales Hacker
DECEMBER 6, 2024
The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This can be seen from hiring trends and also industry prominence. For example, a Chief Customer Officer Summit was hosted for the first time at SaaStr Annual this year.
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