SaaStr

OCTOBER 18, 2024

SaaStr CEO Jason Lemkin joined ZoomInfo’s Season 2 of its ZI Labs Podcast as the opening guest alongside ZoomInfo CEO Henry Schuck. Along with co-host Ben Salzman, Jason and Henry discuss the transformative power of AI within SaaS and the evolving dynamics that are reshaping the landscape of software as a service. There’s recruiting and there’s people building.

Sales 124

Sales Up-sell Go To Market Gaming 124

Martech

OCTOBER 18, 2024

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is to the detriment of getting real, valuable engagement. While these numbers might look great on a stat sheet, they don’t always translate into actual conversions.

Appointment 145

Appointment Promote Conversion Networking 145

G2

OCTOBER 18, 2024

Explore how AI in business travel can unlock deep insights, enhance traveler experiences, and optimize company budgets with actionable recommendations.

Networking 105

Networking 105

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI. Here are three areas where generative AI can truly add value — if your marketing team wants to make the most of AI, start here, not with copywriting.

Entertainment 134

Entertainment A/B testing Campaign Start-ups 134

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

G2

OCTOBER 18, 2024

Traditional AI has already transformed mergers and acquisitions (M&A) by simplifying time-consuming tasks and facilitating decision making at key steps. AI can fast-track labor-intensive M&A processes before, during, and after a deal.

Process 64

Process Networking 64

Martech

OCTOBER 18, 2024

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. Marketing is where the organization’s communicators work, where the company gains its visibility into channels like social media and, if the crisis involves customer experience or data, marketing is well

Follow-up 124

Follow-up Process Customers 124

Salesforce

OCTOBER 18, 2024

Every groundbreaking business starts with a single spark — just one idea. Whether you’re an aspiring entrepreneur looking for inspiration or a seasoned business owner exploring new opportunities, starting a new business is a big deal. But your ideas are even bigger. We wanted you to have the most successful small business ideas to build your business, so we created a small and medium-sized business (SMB) kick-off list from crafts to tech to get started.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Martech

OCTOBER 18, 2024

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, businesses of all sizes are recognizing the importance of these tools. Whether you’re a new user just starting out or a current user evaluating your existing solution, now is the perfect time to explore how these platforms can benefit your business.

CRM 64

CRM Price Campaign Customers 64

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM 107

GTM E-commerce Real Estate Networking 107

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Table of contents What is LinkedIn? Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for

Objectives and Key Results 138

Objectives and Key Results Click Through Rate B2B Campaign 138

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales