Martech
AUGUST 26, 2024
Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here are five of the most important developments. 1. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves.
Iannarino
AUGUST 26, 2024
I started writing and publishing daily, including weekends, holidays, and any day that ends in the letter "y." Since making the decision in 2008 to write and publish daily, I have published every day, minus 13 days I was in Tibet. Over 14 years, I have published something like 5,400 articles. I will continue to write every day, as this is my practice, one I will keep until I can no longer push the keys on my computer.
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Martech
AUGUST 26, 2024
I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few months. But it’s already August and only a limited number of visual artists, designers and filmmakers have been granted access to “gain feedback on how to advance the model to be the most helpful for creative professionals.
Hubspot
AUGUST 26, 2024
I remember it like it was yesterday — I was just starting out in SaaS sales, and I had identified a promising account I wanted to target. I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. I woke up to my alarm clock shattering that fantasy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 26, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Partners in Excellence
AUGUST 26, 2024
Charlie Green and I were talking about “modern sales outreach/success.” We contrasted what we see in too many demand gen and prospecting programs, with what we have seen that drives higher quality customer engagement. Most of “modern outreach,” is a variant of two approaches: “This is what our product does, buy my product……,” alternatively called the sledgehammer approach. “Customers like you have this problem, buy my product… ,”
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
AUGUST 26, 2024
So I wouldn’t call it a trend, at least not yet. More perhaps a coincidence. But it is interesting. There have been only 3 SaaS IPOs since 2021 … a long, dry spell. But 2 out of 3 of them barely raised any venture capital at all. And 1 was basically bootstrapped. #1. Klaviyo, Now at Almost $1B ARR, IPO’d in September 2023. Bootstrapped First 3 Years, Lightly Funded Until Growth Stage.
David Meerman Scott
AUGUST 26, 2024
In the world of marketing, there is often a perceived divide between business-to-business (B2B) marketing and marketing to consumers. Many marketers believe that the strategies and tactics used in B2B marketing are vastly different from those used in consumer marketing.
SaaStr
AUGUST 26, 2024
We’re so close now to the 2024 SaaStr Annual!! The 10th Annual!! Sep 10-12 in SF Bay Area, once again across our 40+ acre indoor-outdoor campus at the San Mateo County Events Center. With so much change in SaaS, Cloud, and AI the past few years, it’s albeit become much harder to predict so many things — including how events will go.
David Meerman Scott
AUGUST 26, 2024
Applications to syndicate video and audio feeds to multiple social networking destinations have exploded in recent years. Apps such as Restream and StreamYard allow video creators to simultaneously go live to multiple streaming services, including YouTube, Facebook, LinkedIn, X, Twitch, and more.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
AUGUST 26, 2024
Dear SaaStr: How Do I Take Over Customers From My Biggest Competitor? You can do it, it happens all the time. But you gotta put in the work. 95% of vendors and folks and sales reps don’t actually put in the world. You gotta do the 3 P’s: Patience. Persistence. Pounce. First, you have to practice patience. View all “lost” deals as just leads with a long sales cycle, and slowly but carefully do a specialized lead nurturing program for them.
Salesfolks
AUGUST 26, 2024
The commission-only sales model had its day in the sun, but like bell-bottoms and disco, its time has passed. In today’s complex, competitive, and uncertain world, OTE provides the balance between risk and reward that modern sales professionals need.
Highspot
AUGUST 26, 2024
Imagine trying to grow your business while everyone on your team pulls in different directions. Marketing generates leads that don’t quite match what sales needs, sales chases targets without a clear view of what’s coming down the pipeline, and customer success struggles to keep clients happy. This disconnection can lead to missed opportunities and lost revenue.
APACSMA
AUGUST 26, 2024
Sales Enablement Best Practices Best Practice Explanation Practical Example Align with Business Goals Sales enablement should align with the company’s strategic objectives and revenue goals to drive measurable results. A tech company aligns sales training with its goal to increase enterprise software sales by 20% within the fiscal year. Continuous Training Provide ongoing, always-on training to keep the sales team updated on new tools, techniques, and market changes.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
AUGUST 26, 2024
The Biden/Harris administration is focusing attention on bad corporate customer experience practices like customer service “doom loops” and problems with customer service chatbots. That might seem an unlikely space for presidential intervention, but the administration has already addressed CX shortcomings at federal agencies. The plan to improve corporate CX is called “ Time is Money.” Why we care.
Search Engine Land
AUGUST 26, 2024
Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative AI, the way we approach search has fundamentally changed and clinging to outdated concepts won’t get us far. Why the ‘optimization’ no longer reflects modern SEO Once every two years or so since the coining of the phrase “search engine optimization” almost 30 years ago, there comes a concerted
Salesforce
AUGUST 26, 2024
The U.S. Department of Defense has one of the largest stores of sensitive data in the world. Protecting that data and equipping its people to make better decisions faster are top priorities. We take data protection seriously at Salesforce, and have worked hard to meet the government’s robust security standards to keep our nation safe. For example, Government Cloud Plus – Defense , our physically isolated, dedicated instance of the Salesforce Platform provides new possibilities for innovati
Search Engine Land
AUGUST 26, 2024
Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for your title links. List of title link sources. Here is list of sources Google may use for your title link: Content in <title> elements Main visual title shown on the page Heading elements, such as <h1> elements Content in og:title meta tags Other content that’s large and prominent
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Search Engine Land
AUGUST 26, 2024
Google’s favoritism of certain types of websites – or itself, in the form of search features and AI Overviews – are the biggest threats facing SEO consultants, according to a new survey from Aleyda Solis. SEO threats in 2024. Google updates that favor certain types of sites (e.g., user-generated content, big brands) in the search results is the biggest threat to SEO consulting efforts, according to 52% of survey respondents.
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