Mon.Nov 25, 2024

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“The Three Months of Strong Growth” Rule in Raising Venture Capital

SaaStr

So to raise seed and post-seed money from VCs, you need to show traction. What’s that? Roughly: Before $1m ARR, growing 10%-15% a month Around $1m ARR, growing 8%-10% a month or so Around $10m ARR, ideally doubling Etc. Being on track to Triple Triple Double Double after $1m ARR , and growing faster earlier than that. No, It’s Not Any Harder to Get Funded Today.

Growth 120
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A holiday gift guide for marketers

Martech

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Teamwork 109
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Dear SaaStr: How Many Opportunities Should a Sales Rep Handle?

SaaStr

Dear SaaStr: How Many Opportunities Should a Sales Rep Handle? You sort of need to back into it based on your opportunity-to-closed deal ratio. The ratio can vary widely … maybe from 5%-20%, and to some extent, can be influenced even by the definition of an opportunity. The competitive landscape will also be a big influencer. But in general, 15%-20% is considered Pretty Darn Good.

Quota 98
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How Marketing Cloud Account Engagement Customers Can Access New Functionality

Salesforce

Marketing Cloud Account Engagement has come a long way in the last year. At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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3 steps to increase your martech budget

Martech

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s value. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challe

Trust 104
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Top 10 Free Advertising Ideas for Small Businesses

Salesforce

Running a small and medium-sized business (SMB) means every penny counts. So, how can you promote your products or services without spending a fortune? That’s where free advertising comes in, where smart ideas can boost your business without costing you anything. Advertising can be a significant expense for small businesses, but it doesn’t have to be.

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