Anthony Cole Training
MARCH 15, 2024
Sales objections typically arise in several key areas during the sales process. The first is when you’re trying to secure someone’s time during prospecting, attempting to schedule a meeting on their calendar and obtain a few minutes of their attention. The second occurs when you are delivering a presentation and seeking a commitment or decision.
Iannarino
MARCH 15, 2024
There is a logic to identifying and pursuing 60 dream clients. These 60 clients already buy what you sell; in fact, some of your competitors are supplying them now. Because your dream client is already spending a lot of money in your category, you don’t need to qualify them, nor do you need to wonder if they value what you sell.
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Partners in Excellence
MARCH 15, 2024
The key opportunity we sellers face is our customers posing a question to themselves, “Should we do things differently?” This is the critical question that initiates a change process, creating opportunities that we can pursue. Sometimes, there are things that provoke the customer to pose that question of themselves. Performance problems, missed goals, competitive challenges, new opportunities.
Martech
MARCH 15, 2024
The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
MARCH 15, 2024
Google is rolling out a change to the perspectives filter, renaming it from perspectives to forums. A Google spokesperson told Search Engine Land the word “forums” is a more intuitive name when seeking out that content. Google also told us that searchers can use this filter to hone in on results from hundreds of forums from across the web.
SaaStr
MARCH 15, 2024
Dear SaaStr: How Do You Take Care of Yourself As a Founder? Quiet quitting, feeling sorry for yourself, working 30 hours a week, etc. — that doesn’t really work for a founder. It may feel good in the short term, but it doesn’t work. It doesn’t get you to success. But you do need to take care of yourself, at least as much as possible. What works: Go hire one great VP.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Heinz Marketing
MARCH 15, 2024
By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today.
SaaStr
MARCH 15, 2024
Vimeo CEO and SaaS veteran Adam Gross and Jason Lemkin, SaaStr founder and CEO, recently hosted a fireside chat at SaaStr Miami, talking about running a profitable public company with $400M in revenue, including themes around: Using a combination of self-serve and sales-led motions How to juggle and manage several different ICPs How to avoid over-monetization during tough times Who owns “free” What to expect from AI in the near future Adam is an OG in Cloud and SaaS.
Martech
MARCH 15, 2024
LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too.
Search Engine Land
MARCH 15, 2024
Microsoft is reportedly using pop-up ads within Google Chrome to prompt users to switch their default search engine to Bing. Increasing numbers of Windows users have observed advertisements for Bing AI and Microsoft’s Bing search engine while browsing in Chrome. If users choose to accept these prompts, Microsoft automatically sets Bing as the new default search engine for Chrome instead of Google.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Salesforce
MARCH 15, 2024
AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. To take advantage of all the promise of AI, it’s critical for manufacturers to lay a solid data strategy foundation.
Search Engine Land
MARCH 15, 2024
As Google continues to roll out massive updates , you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up ) is Google Search Console. Google’s released a surprisingly useful guide of their own on this topic with some good high-level approaches to this diagnosis.
Martech
MARCH 15, 2024
David Iscove is creative technology practice lead at Cella by Randstad Digital. At the MarTech Conference next week, he’ll be sharing a new blueprint for customer experience that he summarizes as: “Always on, always listening.” David is one of a number of speakers that will be not only emphasizing customer-centricity but offering actionable advice about how to become a customer-centric organization.
Search Engine Land
MARCH 15, 2024
Microsoft Advertising is piloting a new user interface for select users. The platform is yet to confirm a timeline of when the new UI will be rolled out to more users, however a spokesperson told Search Engine Land to expect more updates in the coming weeks. Navigation revamp. Microsoft Advertising’s new navigation layout is set up like the latest Google Ads interface, with two vertical menus on the left side of the screen.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sales Pop!
MARCH 15, 2024
I chatted with Chris McShanag , who knows much about using virtual assistants (VAs) to help businesses grow. Here’s a simple breakdown of our talk. Understanding Virtual Assistants Chris Mechanic introduces virtual assistants as remote workers who can handle various tasks from around the globe. These tasks encompass a wide range of administrative and support functions, such as managing finances through bookkeeping, offering customer support over the phone, and performing various other offi
Search Engine Land
MARCH 15, 2024
As I write this, we’re in the first week of the March 2024 core and spam updates – and the aftermath has been savage. Sites with spam policy violations were hit with manual actions. Many SEOs are in a state of fear. This is just the beginning. SpamBrain is just getting started and it’s coming for your links. There are only so many ways to build links Links have been called the currency of the web for as long as I can remember and no matter what anyone tries to say, they still matter.
Martech
MARCH 15, 2024
Turning to templates might seem the most prudent option when it comes to delivering eye-catching emails, especially when deadlines are fast approaching. However, as I’ve seen from working on thousands of campaigns for clients in every industry, bespoke email campaign designs are always more beneficial in the long term. From including interactive elements in your layouts to finding the right font, here are five things you can do to ensure you create every email campaign with optimal performance i
Search Engine Land
MARCH 15, 2024
Meta announced that CrowdTangle will be discontinued on Aug. 14, 2024, as the company shifts its focus toward developing new research tools. Until then, users can still access CrowdTangle and its Chrome Extension, with data updating in real-time. However, during this period, no new users can be added to accounts as the platform will be in maintenance mode.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
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