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By Win Salyards , Senior Marketing Consultant at Heinz Marketing In today’s digital landscape, data drives success. For marketing and sales professionals, leveraging the right data can differentiate between landing a sale or missing out. Clay is a powerful tool designed to streamline and supercharge how teams prospect, engage, and convert leads through intelligent data scraping, enrichment, and automation.
So I’m back full time-ish to the SF Bay Area. As, often quietly, are so many leaders and execs I’ve known for years. I spent about 60% of my time since lockdown in SoCal, 30% in Palo Alto, and the rest in Misc. It wasn’t to work at the beach, it was for family reasons. But still, I like many of us went from someone who never felt they could leave the SF Bay, to someone who well, did.
This is my fourth post in 2024 writing about God, Jesus or Church. I haven’t changed, it’s just that I have cast a wider net relative to sources for my many sales analogies! I never read the Bible from beginning to end until I began reading it a few weeks ago. I am still reading Genesis (first book in the Old Testament) and I am amazed by what I have read so far.
Dear SaaStr: How Do I Set the Revenue Goals for Next Year? I try to model 3 overall plans for the year: C-90, C-60, and C-10 , not just for the sales team, but the whole company. The C is for “Confidence” The odds you think you can hit it, from the CEO’s perspective. Here’s how to build them: The 3 Financial Plans You Need for The Year: C-90, C-60 and C-10 (Updated) The base plan, the plan I use for the overall sales and revenue goals, is the C-60 plan.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In today’s fast-paced world, strong leadership and a resilient sales mindset are key to driving success. Whether you're a seasoned professional or just starting your journey, the right insights can help you grow.
I’ve always been a student of selling. Even before I started my career carrying a bag for Xerox, I’ve tried hard to focus on the needs of others in order to serve them effectively. Whether waiting tables or playing lacrosse, I strongly believed in teamwork. But it’s only been in the last ten years that I have become a student of another very powerful tool that increases your chances of success in selling and virtually anything else you do.
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